基于通关效率的定制化产品出口竞争及对策分析
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摘要
本文研究了"一带一路"背景下基于通关效率提升的定制化产品出口竞争问题。综合考虑通关时间、定制水平和定制时间等因素,通过建立基于行为的定价(behavior-based pricing,BBP)模型,分析我国定制化产品生产企业怎样在通关效率提升环境下提高在"一带一路"沿线国家中的市场竞争力。研究结果表明,"一带一路"倡议提高通关效率对于企业来说至关重要,在定制化偏好较高的行业中,高的通关效率可以降低企业生产压力;而在定制化偏好低的行业中,高通关效率则成为企业增加市场份额的决定性因素。此外,在定制化偏好高的行业中企业的定制化水平是影响其市场份额增加的重要因素。对此,结合我国目前出口现状进一步提出相对应的政策建议。
This paper studied the problem of improving the efficiency of customs clearance of customized products based on competition. Considering the level of customization and custom clearance,time and other factors,through the establishment of behavior based pricing( Behavior-based Pricing BBP) model analysis of China's enterprises how to improve the production of customized products in the"The Belt and Road along the country in the market competition in the environment to enhance the efficiency of customs clearance. The results show that the"The Belt and Road"initiative to improve the efficiency of customs clearance for the enterprise is critical in the customized higher preference in the industry,the high efficiency of customs clearance can reduce production pressure; while in the customized preference low in the industry,the high efficiency of customs clearance has become a decisive factor for the enterprises to increase market share. In addition,in the industry with high customization preference,the level of enterprise customization is an important factor affecting the increase of market share. Finally,some policy suggestions are provided in combination with China's exportation current situation.
This paper studied the problem of improving the efficiency of customs clearance of customized products based on competition. Considering the level of customization and custom clearance,time and other factors,through the establishment of behavior based pricing( Behavior-based Pricing BBP) model analysis of China's enterprises how to improve the production of customized products in the"The Belt and Road along the country in the market competition in the environment to enhance the efficiency of customs clearance. The results show that the"The Belt and Road"initiative to improve the efficiency of customs clearance for the enterprise is critical in the customized higher preference in the industry,the high efficiency of customs clearance can reduce production pressure; while in the customized preference low in the industry,the high efficiency of customs clearance has become a decisive factor for the enterprises to increase market share. In addition,in the industry with high customization preference,the level of enterprise customization is an important factor affecting the increase of market share. Finally,some policy suggestions are provided in combination with China's exportation current situation.
引文
[1]王孝松,吕越,赵春明.贸易壁垒与全球价值链嵌入---以中国遭遇反倾销为例[J].中国社会科学,2017(1):108-124.
[2]李敬,陈旎,万广华,等.“一带一路”沿线国家货物贸易的竞争互补关系及动态变化---基于网络分析方法[J].管理世界,2017(4):10-19.
[3]魏格坤.“一带一路”背景下广西通关便利化水平测评及分析[J].广西社会科学,2017(4):30-33.
[4]周跃雪.“一带一路”倡议下我国海关贸易便利化措施和法制改革:国际法义务与参考[J].特区经济,2017(5):9-12.
[5]史育龙,卢伟,滕飞,等.支撑“一带一路”建设的我国对外援助和开发合作体系[J].中国软科学,2018(1):1-9.
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[7]Xia N,Rajagopalan S.Standard vs.custom products:Variety,lead Time,and price competition[J].Marketing Science,2009,28(5).
[8]Loginova O,Wang X H.Mass customization in an endogenous-timing game with vertical differentiation[C]//Department of Economics,University of Missouri,2013:164-173.
[9]刘晨光,白玉芳,李文娟,等.两类市场结构下企业生产方式选择决策[J].系统工程理论与实践,2012,32(1):49-59.
[10]赵德余,顾海英,刘晨.双寡头垄断市场的价格竞争与产品差异化策略---一个博弈论模型及其扩展[J].管理科学学报,2006,9(5).
[11]邵晓峰,黄培清,季建华.大规模定制生产模式的研究[J].工业工程与管理,2001,6(2):13-17.
[12]严建援,甄杰,谢宗晓,等.基于消费者创新的在线个性化产品定制模式研究[J].中国科技论坛,2016(10):109-114.
[13]Anderson C K,Wilson J G.Wait or buy?The strategic consumer:Pricing and profit implications[J].Journal of the Operational Research Society,2003,54(3):299-306.
[14]Aviv Y,Pazgal A.Optimal pricing of seasonal products in the presence of forward-looking consumers[M].INFORMS,2008.
[15]Marcus B,Chris K.Andersonb.Revenue management for low-cost providers[J].European Journal of Operational Research,2008,188(1):258-272.
[16]孙德林,王晓玲.大规模个性化定制的电子商务生产运作模式创新[J].企业经济,2004(7):55-56.
[17]Wong H,Lesmono D.On the evaluation of product customization strategies in a vertically differentiated market[J].International Journal of Production Economics,2013,144(1):105-117.
[18]卢伟,李大伟.“一带一路”背景下大国崛起的差异化发展策略[J].中国软科学,2016(10):11-19.
[19]Rhee K E.What types of switching costs to create under behavior-based price discrimination?[J].International Journal of Industrial Organization,2014,37:209-221.
[20]毕菁佩,舒华英.基于竞争平台的新老用户定价策略分析[J].管理学报,2016,13(8):1257-1262.
[2]李敬,陈旎,万广华,等.“一带一路”沿线国家货物贸易的竞争互补关系及动态变化---基于网络分析方法[J].管理世界,2017(4):10-19.
[3]魏格坤.“一带一路”背景下广西通关便利化水平测评及分析[J].广西社会科学,2017(4):30-33.
[4]周跃雪.“一带一路”倡议下我国海关贸易便利化措施和法制改革:国际法义务与参考[J].特区经济,2017(5):9-12.
[5]史育龙,卢伟,滕飞,等.支撑“一带一路”建设的我国对外援助和开发合作体系[J].中国软科学,2018(1):1-9.
[6]Syam N B,Kumar N.On customized goods,standard goods,and competition[J].Marketing Science,2006,25(5).
[7]Xia N,Rajagopalan S.Standard vs.custom products:Variety,lead Time,and price competition[J].Marketing Science,2009,28(5).
[8]Loginova O,Wang X H.Mass customization in an endogenous-timing game with vertical differentiation[C]//Department of Economics,University of Missouri,2013:164-173.
[9]刘晨光,白玉芳,李文娟,等.两类市场结构下企业生产方式选择决策[J].系统工程理论与实践,2012,32(1):49-59.
[10]赵德余,顾海英,刘晨.双寡头垄断市场的价格竞争与产品差异化策略---一个博弈论模型及其扩展[J].管理科学学报,2006,9(5).
[11]邵晓峰,黄培清,季建华.大规模定制生产模式的研究[J].工业工程与管理,2001,6(2):13-17.
[12]严建援,甄杰,谢宗晓,等.基于消费者创新的在线个性化产品定制模式研究[J].中国科技论坛,2016(10):109-114.
[13]Anderson C K,Wilson J G.Wait or buy?The strategic consumer:Pricing and profit implications[J].Journal of the Operational Research Society,2003,54(3):299-306.
[14]Aviv Y,Pazgal A.Optimal pricing of seasonal products in the presence of forward-looking consumers[M].INFORMS,2008.
[15]Marcus B,Chris K.Andersonb.Revenue management for low-cost providers[J].European Journal of Operational Research,2008,188(1):258-272.
[16]孙德林,王晓玲.大规模个性化定制的电子商务生产运作模式创新[J].企业经济,2004(7):55-56.
[17]Wong H,Lesmono D.On the evaluation of product customization strategies in a vertically differentiated market[J].International Journal of Production Economics,2013,144(1):105-117.
[18]卢伟,李大伟.“一带一路”背景下大国崛起的差异化发展策略[J].中国软科学,2016(10):11-19.
[19]Rhee K E.What types of switching costs to create under behavior-based price discrimination?[J].International Journal of Industrial Organization,2014,37:209-221.
[20]毕菁佩,舒华英.基于竞争平台的新老用户定价策略分析[J].管理学报,2016,13(8):1257-1262.