基于新媒体时代广告学实践专业教学体系构建策略
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摘要
新媒体时代下,广告学教育模式和理念都不断的发生转变,传统的教育模式有待创新,专业知识体系有待构建。如何提高学生专业知识实践能力,以及如何向新型教育模式转变,成为了广告学专业人员培养过程中的难题。本文从广告学实践专业教学体系构建理念、广告学专业教育的现状及专业能力、新媒体时代实践专业教学体系构建等方面进行阐述,以期为教育改革提供参考。
In the new media era, advertising education mode and concept are constantly changing, traditional education mode needs to be innovated,and professional knowledge system needs to be constructed. How to improve students' professional knowledge and practice ability, and how to change to a new education mode, has become a difficult problem in the process of training advertising professionals. This article elaborates on the construction concept of the teaching system of advertising practice specialty, the current situation and professional ability of advertising specialty education, and the construction of the teaching system of advertising practice specialty in the new media era, with a view to providing reference for the educational reform.
In the new media era, advertising education mode and concept are constantly changing, traditional education mode needs to be innovated,and professional knowledge system needs to be constructed. How to improve students' professional knowledge and practice ability, and how to change to a new education mode, has become a difficult problem in the process of training advertising professionals. This article elaborates on the construction concept of the teaching system of advertising practice specialty, the current situation and professional ability of advertising specialty education, and the construction of the teaching system of advertising practice specialty in the new media era, with a view to providing reference for the educational reform.
引文
[1]龚琛洁,王海燕.利用校内资源建设高校广告实践教学平台的研究——基于校内食堂桌面开发的可行性报告[J].教育教学论坛,2017(49):73-74.
[2]陈英.新时期《广告学概论》教材及课程践行思考——以“马克思主义理论研究和建设工程”教材培训为思考契机[J].新闻研究导刊,2018,9(15):35+93.
[3]窦佳乐,黄迎新.自媒体广告的规制失灵与多主体规制体系建构——一项基于自媒体人深度访谈的探索性研究[J].新闻大学,2018(5):117-123+152.
[2]陈英.新时期《广告学概论》教材及课程践行思考——以“马克思主义理论研究和建设工程”教材培训为思考契机[J].新闻研究导刊,2018,9(15):35+93.
[3]窦佳乐,黄迎新.自媒体广告的规制失灵与多主体规制体系建构——一项基于自媒体人深度访谈的探索性研究[J].新闻大学,2018(5):117-123+152.