关于古北水镇发展会展旅游的思考

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英文篇名：Reflections on the Development of Exhibition Tourism in Beijing WTown 作者：仲晨星 ; 李卫红 英文作者：ZHONG Chen-xing;LI Wei-hong;The Tourism College of Changchun University, Center for Northeast Asian Leisure Economy Studies;International Institute of Tourism and Culture, Guizhou Normal University; 关键词：古北水镇 ; 会展旅游 ; 发展 ; 路径 英文关键词：Beijing WTown;;exhibition tourism;;development;;approach 中文刊名：QQSG 英文刊名：Journal of Qiqihar Junior Teachers' College 机构：长春大学旅游学院东北亚休闲经济研究中心;贵州师范大学国际旅游文化学院; 出版日期：2019-01-25 出版单位：齐齐哈尔师范高等专科学校学报 年：2019 期：No.166 基金：长春大学旅游学院创新创业发展基金项目(2017)东北亚专项“吉林省红色旅游资源开发路径研究”(XJZX-06) 语种：中文; 页：QQSG201901026 页数：3 CN：01 ISSN：23-1534/Z 分类号：76-78

摘要

作为一种专项旅游产品,会展旅游是一种把会展活动和旅游相结合的新型旅游方式,对于完善旅游产品结构、提升旅游服务功能具有重要作用。对于古北水镇而言,发展会展旅游项目有助于整合景区资源、丰富产品结构,起到"以展促游"的作用。因此,进入新时代后,古北水镇要以十九大精神为指导,依托自身的有利条件,走出一条专业化、品牌化的会展旅游发展之路,进而在激烈的市场竞争中走得更稳、更长。
        As a special tourism product, exhibition tourism is a new type of tourism that combines exhibition activities and tourism. It plays an important role in improving the structure of tourism products and the function of tourism service. For Beijing WTown, the development of exhibition tourism projects will help us integrate the scenic spots resources and diversify the product structure, and then play an important role in promoting the development of tourism. Therefore, after entering the new era, the Party and the people of Beijing WTown should take the spirit of the 19 th National Congress as a guide, rely on the town's own favorable conditions, and make the exhibition tourism more specialized and famous, and then make a huge progress in the intensely competitive market.

引文

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