民宿集聚区选址评价指标体系及应用（英文）
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摘要
民宿集聚区的选址与资源环境和人文社会环境具有紧密联系。本研究运用层次分析法和专家咨询法,构建了包括经济环境因素、旅游业发展因素、地理环境因素、配套设施和经营条件5个要素评价层、20个评价指标、35个评价因子构成的民宿集聚区选址评价指标体系,并以杭州白乐桥和北京延庆千家店镇民宿集聚区为例,对选址评价指标进行验证和应用。分析结果表明,影响民宿集聚区选址的主要因素是经济环境因素(0.4396)、旅游业发展情况(0.3039)和地理环境因素(0.1405),配套设施情况(0.0545)、经营条件(0.0615)的影响较小。选择的白乐桥和千家店民宿集聚区两个案例区综合评价得分分别为92.644和88.734,均属于比较合理的民宿选址。本文研究有利于促进对民宿集聚区选址的认识,为民宿集聚区选址开发和建设提供可借鉴的思路。
The location of the homestay agglomeration is closely related to its proximity to the resources environment and the humanities and social environments. From the macroscopic and microscopic aspects, this study uses the analytic hierarchy process and the expert consultation method to construct a relatively comprehensive evaluation system including economic and environmental factors, tourism development factors, geographical environment factors, supporting facilities and operating conditions. The evaluation index system consists of 20 evaluation indexes and 35 evaluation factors. Taking the Baileqiao in Hangzhou and Qianjiadian Town in Beijing as examples, the evaluation indexes are verified and applied. The results show that the main factors affecting the location of the homestay agglomeration are the economic and environmental factors. The evaluation index system is composed of a target layer, a comprehensive evaluation layer, a factor evaluation layer and an index layer. The target layer takes reasonable location of the homestay agglomeration as the overall objective; the comprehensive evaluation layer includes economic and environmental factors(0.4396), tourism development(0.3039), geographic and environmental factors(0.1405), and supporting facilities(0.0545). The comprehensive evaluation scores of Baileqiao and Qianjiadian homestay agglomerations are 92.644 and 88.734, respectively, indicating that both are reasonable homestay sites. This study is helpful for promoting the understanding of the homestay agglomeration location selection and the development and construction of homestay agglomeration sites.
The location of the homestay agglomeration is closely related to its proximity to the resources environment and the humanities and social environments. From the macroscopic and microscopic aspects, this study uses the analytic hierarchy process and the expert consultation method to construct a relatively comprehensive evaluation system including economic and environmental factors, tourism development factors, geographical environment factors, supporting facilities and operating conditions. The evaluation index system consists of 20 evaluation indexes and 35 evaluation factors. Taking the Baileqiao in Hangzhou and Qianjiadian Town in Beijing as examples, the evaluation indexes are verified and applied. The results show that the main factors affecting the location of the homestay agglomeration are the economic and environmental factors. The evaluation index system is composed of a target layer, a comprehensive evaluation layer, a factor evaluation layer and an index layer. The target layer takes reasonable location of the homestay agglomeration as the overall objective; the comprehensive evaluation layer includes economic and environmental factors(0.4396), tourism development(0.3039), geographic and environmental factors(0.1405), and supporting facilities(0.0545). The comprehensive evaluation scores of Baileqiao and Qianjiadian homestay agglomerations are 92.644 and 88.734, respectively, indicating that both are reasonable homestay sites. This study is helpful for promoting the understanding of the homestay agglomeration location selection and the development and construction of homestay agglomeration sites.
引文
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Bao J.1997 A systematic analysis of the influential factors to theme park development.Acta Geographica Sinica,52(3):237-245.(in Chinese)
Chen J J,Chen J,Lin J L.2017.A Study on B&B cluster construction influence on rural tourism destination's brand image:Based on the data of Zhejiang Province.Rural Economy and Science-Technology,28(7):79-82.(in Chinese)
Coltman M M.1989.Tourism Marketing.New York:Van Nostrand Reinhold.
Fan Y Y.2015.The location selection of the economy hotel based on the analytic hierarchy process.Zhejiang Gongshang University,(in Chinese)
Gao J,Qiu Y S.2009.Study on the GIS-based resort siting evaluation in scenic areas--Case study of Nan Kun Mountain,Guangdong Province.Human Geography,24(6):82-85.(in Chinese)
Gray W S,Liguori S C.2002.Hotel and Motel Management and Operations(the 4th Edition).Englewood Cliffs,N J:Prentice-Hall,186-200.
Li C.2017.Analysis on the location factor of rural micro-tourism project--taking Meijiagou scenic area as an example.Rural science and technology,13(5):23-25.(in Chinese)
Li H R,Wang X B.1995.A secret to success---An investigation report on Shenzhen’s“Splendid China”,“Chinese Ethnic Culture Village”and“the Window of the World”.Toursim Tribune,9(5):30-34.+61(in Chinese)
Li Q.2017.Study on construction status and bottleneck of industry support of beautiful countryside in Chengde.Tourism Overview,2(2).(in Chinese)
Li X J,Xie H B.2006.From the theory of industrial agglomeration,the location strategy of tourism hotel(micro)Southeast Communication--A case of Fuzhou city.Southeast Communication,22(6):75-77.(in Chinese)
Liu J M,Ji R J.2001.Research on selecting development sites for resorts.Human Geography,16(5):49-52,71.(in Chinese)
Long F,Liu J,Zhang S,et al.2018.Development characteristics and evolution mechanism of homestay agglomeration in Mogan Mountain,China.Sustainability.10(9):2964.
Ma K L.2016.Study on resort site selection.Journal of Sichuan Tourism University,123(2):47-51.(in Chinese)
Ma L H.2008.Research on location of tourism hotel based on multi-level fuzzy comprehensive evaluation.Market Modernization,560(35):25.(in Chinese)
Qiu R D,Fu H Y.2008.Study on site selection of tourism real estate.Shanxi Architecture,34(2):246-247.(in Chinese)
Ritchie J R B,Crouch G I,Li T Y,et al.2006.Tourism Destination Competitiveness Management.Tianjin:Nankai University Press.(in Chinese)
Wang G X,Qian L L,Chen T,et al.2015.Evaluation of tourism environmental comfort and its spatial-temporal differentiation:a case study of West Lake in Hangzhou,China.Acta Ecologica Sinica,35(7):2206-2216.(in Chinese)
Wang R,Liu J M,Tian D J.2010.Research on site selection of sports&recreation tourism in islands:A case study of haitan island in Fujian Province.Tropical Geography,30(06):681-686,692.(in Chinese)
Weber A.1929.On the location of industries.Chicago:University of Chicago Press.
Xiong G M.2016.Thoughts on development of B&B cluster:A supply chain perspective.Logistics Technology,35(1):146-148.(in Chinese)
Zha A P,Xu N,Hou Z G.2017.Research on the suitability of micro-location of budget hotel:A case study on Jinjiang Inn Shanghai central city.Human Geography,32(1):152-160.(in Chinese)
Zha G F.2017.Reserch on Shanghai boutique hotel commercial factors of micro-location.Shanghai Normal University.(in Chinese)
Zheng C H,Chen W C.2010.Choosing sites for developing resorts.Science of Surveying and Mapping,35(2):180-182.(in Chinese)
Zhou Q.2014.Analysis on the development of Taiwan homestay and its enlightenment.Taiwan Agricultural Research,126(1):13-18.(in Chinese)
Bao J G,Chu Y F.1999.Tourism Geography.Beijing:Higher Education Press.(in Chinese)
Bao J.1997 A systematic analysis of the influential factors to theme park development.Acta Geographica Sinica,52(3):237-245.(in Chinese)
Chen J J,Chen J,Lin J L.2017.A Study on B&B cluster construction influence on rural tourism destination's brand image:Based on the data of Zhejiang Province.Rural Economy and Science-Technology,28(7):79-82.(in Chinese)
Coltman M M.1989.Tourism Marketing.New York:Van Nostrand Reinhold.
Fan Y Y.2015.The location selection of the economy hotel based on the analytic hierarchy process.Zhejiang Gongshang University,(in Chinese)
Gao J,Qiu Y S.2009.Study on the GIS-based resort siting evaluation in scenic areas--Case study of Nan Kun Mountain,Guangdong Province.Human Geography,24(6):82-85.(in Chinese)
Gray W S,Liguori S C.2002.Hotel and Motel Management and Operations(the 4th Edition).Englewood Cliffs,N J:Prentice-Hall,186-200.
Li C.2017.Analysis on the location factor of rural micro-tourism project--taking Meijiagou scenic area as an example.Rural science and technology,13(5):23-25.(in Chinese)
Li H R,Wang X B.1995.A secret to success---An investigation report on Shenzhen’s“Splendid China”,“Chinese Ethnic Culture Village”and“the Window of the World”.Toursim Tribune,9(5):30-34.+61(in Chinese)
Li Q.2017.Study on construction status and bottleneck of industry support of beautiful countryside in Chengde.Tourism Overview,2(2).(in Chinese)
Li X J,Xie H B.2006.From the theory of industrial agglomeration,the location strategy of tourism hotel(micro)Southeast Communication--A case of Fuzhou city.Southeast Communication,22(6):75-77.(in Chinese)
Liu J M,Ji R J.2001.Research on selecting development sites for resorts.Human Geography,16(5):49-52,71.(in Chinese)
Long F,Liu J,Zhang S,et al.2018.Development characteristics and evolution mechanism of homestay agglomeration in Mogan Mountain,China.Sustainability.10(9):2964.
Ma K L.2016.Study on resort site selection.Journal of Sichuan Tourism University,123(2):47-51.(in Chinese)
Ma L H.2008.Research on location of tourism hotel based on multi-level fuzzy comprehensive evaluation.Market Modernization,560(35):25.(in Chinese)
Qiu R D,Fu H Y.2008.Study on site selection of tourism real estate.Shanxi Architecture,34(2):246-247.(in Chinese)
Ritchie J R B,Crouch G I,Li T Y,et al.2006.Tourism Destination Competitiveness Management.Tianjin:Nankai University Press.(in Chinese)
Wang G X,Qian L L,Chen T,et al.2015.Evaluation of tourism environmental comfort and its spatial-temporal differentiation:a case study of West Lake in Hangzhou,China.Acta Ecologica Sinica,35(7):2206-2216.(in Chinese)
Wang R,Liu J M,Tian D J.2010.Research on site selection of sports&recreation tourism in islands:A case study of haitan island in Fujian Province.Tropical Geography,30(06):681-686,692.(in Chinese)
Weber A.1929.On the location of industries.Chicago:University of Chicago Press.
Xiong G M.2016.Thoughts on development of B&B cluster:A supply chain perspective.Logistics Technology,35(1):146-148.(in Chinese)
Zha A P,Xu N,Hou Z G.2017.Research on the suitability of micro-location of budget hotel:A case study on Jinjiang Inn Shanghai central city.Human Geography,32(1):152-160.(in Chinese)
Zha G F.2017.Reserch on Shanghai boutique hotel commercial factors of micro-location.Shanghai Normal University.(in Chinese)
Zheng C H,Chen W C.2010.Choosing sites for developing resorts.Science of Surveying and Mapping,35(2):180-182.(in Chinese)
Zhou Q.2014.Analysis on the development of Taiwan homestay and its enlightenment.Taiwan Agricultural Research,126(1):13-18.(in Chinese)