AR技术下的海报设计创新实践研究
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摘要
目的探究AR海报的交互模式及意义,探寻智媒时代新旧海报媒介的合作共生之路。方法通过分析新媒体的时代特征、影响海报设计的主导因素以及AR技术的特点,以笔者创作的AR海报为例,探讨AR技术下海报设计创新的多种可能性。结论总结AR海报的交互方式,提出不同交互层级的AR海报设计策略。该研究为海报设计的创新发展提供了可借鉴的思路和方法。
The paper aims to explore the interaction mode and significance of AR posters and the cooperative symbiosis of new and old poster media in the wisdom media era. By analyzing the characteristics of the times of new media,the dominant factors affecting poster design and the characteristics of AR technology, the AR poster created by the author was taken as an example to explore various possibilities of poster design innovation under AR technology. This paper summarizes the interaction patterns of AR posters and proposes AR poster design strategies at different interaction levels.This research provides ideas and methods for innovative development of poster design.
The paper aims to explore the interaction mode and significance of AR posters and the cooperative symbiosis of new and old poster media in the wisdom media era. By analyzing the characteristics of the times of new media,the dominant factors affecting poster design and the characteristics of AR technology, the AR poster created by the author was taken as an example to explore various possibilities of poster design innovation under AR technology. This paper summarizes the interaction patterns of AR posters and proposes AR poster design strategies at different interaction levels.This research provides ideas and methods for innovative development of poster design.
引文
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[9]詹秦川,赵洋.AR技术与传统纸媒的交互融合设计研究[J].包装工程,2018,39(6):139-144.ZHAN Qin-chuan,ZHAO Yang.Interactive Integration Design between AR Technology and Traditional Paper Media[J].Packaging Engineering,2018,39(6):139-144.
[10]唐纳德·A·诺曼.设计心理学[M].北京:中信出版社,2015.DONALD A N.Design Psychology[M].Beijing:China CITIC Press,2015.
[2]夏晓辉.新媒体语境下的受众角色转换[J].科技传播,2016,22(8):194-195.XIA Xiao-hui.The Change of Audience Role in the Context of New Media[J].Public Communication of Science&Technology,2016,22(8):194-195.
[3]考夫卡·库尔特.格式塔心理学原理[M].北京:北京大学出版社,2010.KOFFKA K.Principle of Gestalt Psychology[M].Beijing:Peking University Press,2010.
[4]谢琼.基于AR技术的现代品牌包装创新设计研究[J].包装工程,2017,38(2):60-63.XIE Qiong.Research on Innovation Design of Modern Brand Packaging Based on AR Technology[J].Packaging Engineering,2017,38(2):60-63.
[5]司占军.增强现实在印刷品中的应用研究[J].包装工程,2014,35(10):125-129.SI Zhan-jun.Research on the Application of Augmented Reality in Print[J].Packaging Engineering,2014,35(10):125-129.
[6]郑毅.增强现实技术导论[M].北京:国防工业出版社,2014.ZHENG Yi.Introduction to Augmented Reality Technology[M].Beijing:National Defense Industry Press,2014.
[7]朱松林.增强现实在纸媒出版中的应用与发展障碍分析[J].科技与出版,2014(6):122-125.ZHU Song-lin.An Analysis of the Application and Development of AR Technology in the Publication of Paper Media[J].Technology and Publishing,2014(6):122-125.
[8]张健,蔡新元.增强现实在传统出版领域中的应用探索[J].科技与出版,2013(10):90-94.ZHANG Jian,CAI Xin-yuan.Application of Augmented Reality in Traditional Publishing[J].Technology and Publishing,2013(10):90-94.
[9]詹秦川,赵洋.AR技术与传统纸媒的交互融合设计研究[J].包装工程,2018,39(6):139-144.ZHAN Qin-chuan,ZHAO Yang.Interactive Integration Design between AR Technology and Traditional Paper Media[J].Packaging Engineering,2018,39(6):139-144.
[10]唐纳德·A·诺曼.设计心理学[M].北京:中信出版社,2015.DONALD A N.Design Psychology[M].Beijing:China CITIC Press,2015.