基于互联网的中医药知识获取行为分析
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摘要
了解中国居民通过互联网获取中医药健康文化知识的情况,分析其影响因素。该研究采用分层多阶段PPS抽样方法,抽取全国90 720人进行问卷调查。调查发现,中国居民通过互联网获取中医药健康文化知识的概率为54.7%。多因素Logistic回归分析结果显示,女性(以男性为参照,OR=1.076,95%CI 1.018～1.137)、中部地区人群(以东部为参照,OR=1.235,95%CI 1.048～1.456)、具备中医药健康文化素养人群(以不具备中医药健康文化素养人群为参照,OR=2.363,95%CI 1.976～2.827)通过互联网获取中医药健康文化知识的概率更高。以不识字/少识字者为参照,小学、初中、高中/职高/中专、大专/本科及以上者的OR依次为2.396(95%CI 2.062～2.784),4.481(95%CI 3.751～5.352),6.687(95%CI 5.541～8.07),9.109(95%CI 7.385～11.235)。年龄越高,通过互联网获取中医药健康文化知识的概率越低。以公务员为参照,教师、学生、农民、工人通过互联网获取中医药健康文化知识的概率较低,OR依次为0.736(95%CI 0.548～0.988),0.609(95%CI 0.449～0.826),0.424(95%CI 0.325～0.554),0.707(95%CI 0.539～0.927)。地区、性别、年龄、文化程度、职业、是否具备中医药健康文化素养是居民是否通过互联网获取中医药健康文化知识的影响因素。
The study aims at understanding the situation of Chinese residents′ access to Chinese medicine health culture knowledge through the Internet and analyze its influencing factors. A multi-stage PPS sampling method was used to collect 90 720 people for questionnaire survey. The survey found thatthe probability of Chinese residents accessing Chinese medicine health culture knowledge through the Internet was 54.7%. The females(with the males as reference, OR=1.076, 95% CI 1.018-1.137) and central population(with the east as reference, OR=1.235, 95% CI 1.048-1.456), people with Chinese medicine health culture literacy(with the people who do not have Chinese medicine health culture literacy as reference, OR=2.363, 95% CI 1.976-2.827) had a higher probability of acquiring Chinese medicine health culture knowledge through the Internet. Referring to people who were illiterate or less literate,the OR values of people who went to elementary school, junior school, high school/vocational/technical school and junior college/university was 2.396(95% CI 2.062-2.784),4.481(95% CI 3.751-5.352), 6.687(95% CI 5.541-8.07),and 9.109(95% CI 7.385-11.235). The higher the age, the lower the probability of acquiring Chinese medicine health culture knowledge through the Internet. Taking civil servants as a reference, teachers, students, farmers, and workers had a low probability of acquiring Chinese medicine health culture knowledge through the Internet. The OR values was 0.736(95% CI 0.548-0.988),0.609(95% CI 0.449-0.826), 0.424(95% CI 0.325-0.554),and 0.707(95% CI 0.539-0.927). Regions, gender, age, education level, occupation, and possession of Chinese medicine health culture literacy are factors influencing whether residents obtain Chinese medicine health culture knowledge through the Internet.
The study aims at understanding the situation of Chinese residents′ access to Chinese medicine health culture knowledge through the Internet and analyze its influencing factors. A multi-stage PPS sampling method was used to collect 90 720 people for questionnaire survey. The survey found thatthe probability of Chinese residents accessing Chinese medicine health culture knowledge through the Internet was 54.7%. The females(with the males as reference, OR=1.076, 95% CI 1.018-1.137) and central population(with the east as reference, OR=1.235, 95% CI 1.048-1.456), people with Chinese medicine health culture literacy(with the people who do not have Chinese medicine health culture literacy as reference, OR=2.363, 95% CI 1.976-2.827) had a higher probability of acquiring Chinese medicine health culture knowledge through the Internet. Referring to people who were illiterate or less literate,the OR values of people who went to elementary school, junior school, high school/vocational/technical school and junior college/university was 2.396(95% CI 2.062-2.784),4.481(95% CI 3.751-5.352), 6.687(95% CI 5.541-8.07),and 9.109(95% CI 7.385-11.235). The higher the age, the lower the probability of acquiring Chinese medicine health culture knowledge through the Internet. Taking civil servants as a reference, teachers, students, farmers, and workers had a low probability of acquiring Chinese medicine health culture knowledge through the Internet. The OR values was 0.736(95% CI 0.548-0.988),0.609(95% CI 0.449-0.826), 0.424(95% CI 0.325-0.554),and 0.707(95% CI 0.539-0.927). Regions, gender, age, education level, occupation, and possession of Chinese medicine health culture literacy are factors influencing whether residents obtain Chinese medicine health culture knowledge through the Internet.
引文
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[4] 詹素云.大学生艾滋病知识、态度和要求获取艾滋病知识途径调查[J].实用预防医学,2003(5):642.
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[6] 梁田田,谭巍,郭颖,等.全国报纸中医药传播现状分析[J].中医药导报,2018,24(8):1.
[7] 殷晓月,靳琦,王慧,等.不同性别居民中医药科普情况及中医养生保健素养现状对比分析[J].中华中医药杂志,2017,32(12):5309.