体育偶像崇拜:作为动物性的人
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摘要
采用文本分析法,将体育作为传播活动,对体育偶像崇拜现象进行了符号学分析和阐释学解读。认为体育偶像崇拜是体育的传播效果,其前提是体育是人的动物性本能,受众对偶像进行崇拜是为了满足超越与安全感的心理需求,偶像的本质是崇拜者群体的首领,偶像崇拜心理主要通过想象产生,作为人类活动,体育偶像崇拜有明显的文化特征。
Using textual analysis and considering sports as a communication activity, the article analyzes the phenomenon of sports idol worship with semiology and hermeneutics. It concludes that sports idol worship is the communication effect of sports on the premise that sport is the animalic instinct of human being. Audience worship their idols in order to satisfy their psychological needs of transcendence and security. Idol is actually the chief of idolater group.The mentality of idol worship is caused by imagination. As a human activity, sports idol worship has obvious cultural characteristics.
Using textual analysis and considering sports as a communication activity, the article analyzes the phenomenon of sports idol worship with semiology and hermeneutics. It concludes that sports idol worship is the communication effect of sports on the premise that sport is the animalic instinct of human being. Audience worship their idols in order to satisfy their psychological needs of transcendence and security. Idol is actually the chief of idolater group.The mentality of idol worship is caused by imagination. As a human activity, sports idol worship has obvious cultural characteristics.
引文
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[2]魏斌.我国大众传播中青少年体育明星崇拜现象分析[D].浙江师范大学,2011.
[3]Ed.Billings A.C.and Hardin.Routledge Handbook of Sport And New Media.[M]//Markula P.Foucault And The New Sport Media.Abingdon;New York:Routledge,2014:55-66.
[4]彭克宏.社会科学大词典[K].北京:中国国际广播出版社,1989:266.
[5]李洪.对青少年体育明星崇拜的理性认识[J].职业时空,2008,(09):74.
[6]邹虎成.明星效应对山东省高校篮球公共课教学的影响研究[D].山东师范大学,2013.
[7]林崇德等.心理学大辞典(下)[K].上海:上海教育出版社,2003:1640-1641.
[8]谭华.体育史[M].北京:高等教育出版社,2009:36-94.
[9]佘婧菁.青少年明星偶像崇拜现象的社会学分析[D].东北财经大学,2011.
[10]虎扑体育.虎扑女JR的迪奥画像传到美国去啦![EB/OL].http://voice.hupu.com/nba/1935512.html.2015-07-23.
[11]路云亭.文明的冲突:足球在中国的传播[M].上海:上海人民出版社,2016.
[12]郑和明,叶鸣.体育动漫影响青少年篮球价值取向的接受理论分析[J].上海体育学院学报,2013,(03):84-88.
[13]林秉贤.想象与幻想[J].社会心理科学,2005,(04):63-68.
[14]尧义,庹清云.体育明星崇拜审视[J].体育文化导刊,2008,(10):25-26+29.
[15]张本俊,于鹏,王东.角色神圣到世俗异化:体育明星崇拜变迁的动因与理性审视[J].体育与科学,2013,(03):41-44.
[16]郭晴.贝克汉姆现象:消费社会背景下的偶像崇拜与媒介制造[J].成都体育学院学报,2009,(03):8-11.