文化自觉视域下博物馆文创产品的开发
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摘要
文创产品是优秀传统文化传承的物质载体。将文创人的精神文化自觉融入文创设计,开发出具有器物层面文化自觉的文创产品,对实现全民的精神文化自觉具有突出价值。基于文创产品对传统文化传承、大众文化需求满足等方面的重要意义,当前文创产品在开发中尚存在设计、推广、产权保护等方面的不足。优化资源创意转化、加强政府宏观调控、完善产品营销体系等,对优秀文创产品开发及文创产业健康发展具有现实意义。
Cultural and creative products are important material carriers for the inheritance of excellent traditional culture.Incorporating the spiritual culture of the cultural and creative producers into creative design as well as developing cultural and creative products with a cultural awareness of the object level pose an important value for realizing the spiritual and cultural consciousness of the whole people. Based on the importance of cultural and creative products to the inheritance of traditional culture and the satisfaction of popular cultural needs, problems such as product design, promotion and property right protection are in the process of developing cultural relics and cultural products. Hence, it is realistic-meaningful for the excellent cultural and creative products and the industries to optimize the creative conversion of resources, to strengthen government's macro-control, and to improve product marketing systems.
Cultural and creative products are important material carriers for the inheritance of excellent traditional culture.Incorporating the spiritual culture of the cultural and creative producers into creative design as well as developing cultural and creative products with a cultural awareness of the object level pose an important value for realizing the spiritual and cultural consciousness of the whole people. Based on the importance of cultural and creative products to the inheritance of traditional culture and the satisfaction of popular cultural needs, problems such as product design, promotion and property right protection are in the process of developing cultural relics and cultural products. Hence, it is realistic-meaningful for the excellent cultural and creative products and the industries to optimize the creative conversion of resources, to strengthen government's macro-control, and to improve product marketing systems.
引文
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[2]胡雨霞,徐卓.当博物馆文物遇见现代产品设计———浅谈湖北省博物馆文化衍生产品设计开发研究[J].设计,2014(2):49-51.
[3]张晓霞.众包与外包商业模式比较及其启示[J].商业时代,2010(16):18-20.
[4]张尧.基于博物馆资源的文化创意产品开发设计研究[D].苏州:苏州大学,2015.
[5]刘帅.“故宫猫”大内咪探套装及系列产品[N].北京晨报,2016-12-19(003).
[6]马晶晶.当代博物馆文创产品与产业的发展现状与对策探讨[J].吕梁学院学报,2015(4):59-63.