新形势下加强舆论宣传工作对推动幸福油区建设的思考

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英文篇名：Reflection of Strengthening Consensus Propaganda Work to Boost Happy Oildom Construction 作者：吴杰华 英文作者：WU Jiehua;Pingbei Management Department of Changqing Oilfield Company CNPC; 关键词：舆论宣传 ; 宣传工作 ; 幸福油区 ; 油区建设 英文关键词：Consensus Propaganda;;Propaganda Work;;Happy Oildom;;Oildom Construction 中文刊名：JSZD 英文刊名：Journal of Jianghan Petroleum University of Staff and Workers 机构：中国石油长庆油田分公司坪北石油合作开发项目经理部; 出版日期：2019-01-20 出版单位：江汉石油职工大学学报 年：2019 期：v.32;No.152 语种：中文; 页：JSZD201901020 页数：3 CN：01 ISSN：42-1582/TE 分类号：67-69

摘要

网络时代的到来,在给企业舆论宣传工作带来许多便利的同时,也给企业舆论宣传工作带来许多挑战。网络的发展,让员工队伍呈现出思维更加活跃、思想认识模糊化、制度解读片面化的特点。面对这些特点,企业舆论宣传工作更应与时俱进,运用现代传播手段主导舆论阵地,融合新旧媒体掌握话语权,唱响好声音、传递正能量,为企业高质量发展提供良好的内外部环境。
        The advent of network times doesn't only bring a lot of conveniences to the enterprise consensus propaganda work, but also a lot of challenges to it. Network's development makes the employees have such characteristics as more active thought, obscure ideological understanding, one-sided system interpretation. Aiming to such characteristics, one should keep pace with the times in the enterprise consensus propaganda work, use modern communication means to manage public opinion fields, mix the new and old media together to deliver positive energy and provide a good internal and external environment for the enterprise's high-quality development.

引文

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