基于感性工学的女大学生群体对于连衣裙设计的感性差异研究
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摘要
女大学生作为连衣裙消费群体中的重要组成部分,随着物质生活的极大丰富,其感性需求的多样化和差异性是服装设计者与研究者需要关注的问题。利用感性工学的研究方法以及比较研究法,得出服装设计相关专业的女大学生与非专业的女大学生关于连衣裙的感性喜好与评价存在显著性差异的结论。研究认为:有服装艺术相关专业知识背景的女大学生和非专业的女大学生在感性喜好与评价上存在的显著性差异主要体现在两个方面。一方面是在选择连衣裙时,两个群体的感性维度和偏好具有差异性,即在维度上专业组对于连衣裙的感性喜好维度较于非专业组更多,在偏好上专业组对连衣裙的选择更注重气质因子,而非专业组更看重休闲因子;另一方面是不同专业知识背景的女大学生对于同款连衣裙的感性评价存在审美喜好的差异。通过对女大学生群体对于连衣裙喜好的评价的差异性的分析,以期为今后的针对该人群的连衣裙设计提供一种参考。
Female college students are an important part of the dress consumption group. With the gre at enrichment of material life, the diversity and difference of female college students' emotional needs are the issues that fashion designers and researchers need to pay attention to. Based on the research method of Kansei engineering and the comparative research method, this study concludes that there is a significant difference between female college students majoring in fashion design and non-professional female college students in their perceptual preference and evaluation of dresses. According to the research, there are two major differences in perceptual preference and evaluation between female college students with professional knowledge of costume art and non-professional female college students. On the one hand, the professional group has more perceptual preferences for dresses than the non-professional group when choosing dresses, and the professional group pays more attention to temperament factors while the non-professional group pays more attention to leisure factors. On the other hand, there is a difference between the two groups in the perceptual evaluation of the same dress. Through the analysis of the differences in the evaluation of female college students' preferences for dresses, this paper hopes to provide a reference for the future dress design for them.
Female college students are an important part of the dress consumption group. With the gre at enrichment of material life, the diversity and difference of female college students' emotional needs are the issues that fashion designers and researchers need to pay attention to. Based on the research method of Kansei engineering and the comparative research method, this study concludes that there is a significant difference between female college students majoring in fashion design and non-professional female college students in their perceptual preference and evaluation of dresses. According to the research, there are two major differences in perceptual preference and evaluation between female college students with professional knowledge of costume art and non-professional female college students. On the one hand, the professional group has more perceptual preferences for dresses than the non-professional group when choosing dresses, and the professional group pays more attention to temperament factors while the non-professional group pays more attention to leisure factors. On the other hand, there is a difference between the two groups in the perceptual evaluation of the same dress. Through the analysis of the differences in the evaluation of female college students' preferences for dresses, this paper hopes to provide a reference for the future dress design for them.
引文
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[2]黄杰.女大学生服装顾客感知价值研究[D].天津工业大学,2016.HUANG Jie. Research on Customer Perceived Value about Female College Students'Apparels[D].Tianjin Polytechnic University,2016.
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[4]陈秀丽,吕佳.面向女大学生的职业套装感性设计研究[J].成都纺织高等专科学校学报, 2017(3):155-158.CHEN Xiu-li,LU Jia.Research on Perceptual Design of Professional Suit for Female College Students[J].Journal of Textile Science and Engineering,2017(3):155-158.
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[7]阎玉秀,金子敏.浙江女大学生服装消费行为的研究[J].东华大学学报:(社会科学),2008(4):311-315.YAN Yu-xiu,JIN Zi-min.Research on the Clothing Consumption Behavior of Female College Students in Zhejiang Province[J].Journal of Donghua University(Social Science), 2008(4):311-315.
[8]姚远,陈敏之.女大学生服装消费行为评价系统的设计与应用[J].浙江纺织服装职业技术学院学报,2015(4):25-31.YAO Yuan,CHEN Min-zhi.On the Design and Application of the Evaluation System of Female College Students’Clothing Consumption Behavior[J].Journal of Zhejiang Fashion Institute of Technology,2015(4):25-31.
[9]高维,肖军.基于女大学生的服装设计感性评价个体差异[J].纺织学报, 2014(5):137-141.GAO Wei, XIAO Jun.Individual Differences in Perceptual Evaluation for Fashion Design:Taking Female Students as Research Subjects[J].Journal of Textile Research, 2014(5):137-141.
[10]周伏平,刘国联.大学生夏季裙子感性形象分析[J].东华大学学报(社会科学版), 2008(4):333-337.ZHOU Fu-ping,LIU Guo-lian.Analysis on the Perceptual image of Summer Skirts of College students[J].Journal of Donghua University(Social Science), 2008(4):333-337.
[11]张韩.连衣裙的造型要素与感性意象关联量化及款式推荐研究[D].浙江理工大学, 2017.ZHANG Han.Study on the Quantitative Relation between the Modeling Element and the Emotional Image of the Dress and the Style Recommendation[D].Zhejiang Sci-Tech University,2017.
[12]张莉,刘国联.服装市场调研分析:SPSS的应用[M].中国纺织出版社, 2003:164-191.ZHANG Li,LIU Guo-lian.Research and Analyson Clothing Market:The Application of SPSS[M].China Texitile&Apparel Press, 2003:164-191.
[2]黄杰.女大学生服装顾客感知价值研究[D].天津工业大学,2016.HUANG Jie. Research on Customer Perceived Value about Female College Students'Apparels[D].Tianjin Polytechnic University,2016.
[3]黄杰,何天虹.女大学生服装顾客感知价值影响因子研究[J].丝绸, 2016(5):33-38.HUANG Jie, HE Tian-hong. Research on Impact Factors of Customer Perceived Value about Female College Students'Apparels[J]. Journal of Silk, 2016(5):33-38.
[4]陈秀丽,吕佳.面向女大学生的职业套装感性设计研究[J].成都纺织高等专科学校学报, 2017(3):155-158.CHEN Xiu-li,LU Jia.Research on Perceptual Design of Professional Suit for Female College Students[J].Journal of Textile Science and Engineering,2017(3):155-158.
[5]白会东,徐军.个性因素对在校女大学生服装色彩选择的影响[J].纺织科技进展, 2012(2):81-83.BAI Hui-dong, XU Jun. Efects on Personality Factors in Clothing Color Selection of Female College Students[J] Progress in Textile Science&Technology,2012(2):81-83.
[6]梁雨.女大学生服装消费行为分析[J].辽东学院学报(社会科学版), 2017(3):68-73.Liang Yu.Clothing Consumption Behavior of Female College Students in China[J].Journal of Eastern Liaoning University(Social Sciences),2017(3):68-73.
[7]阎玉秀,金子敏.浙江女大学生服装消费行为的研究[J].东华大学学报:(社会科学),2008(4):311-315.YAN Yu-xiu,JIN Zi-min.Research on the Clothing Consumption Behavior of Female College Students in Zhejiang Province[J].Journal of Donghua University(Social Science), 2008(4):311-315.
[8]姚远,陈敏之.女大学生服装消费行为评价系统的设计与应用[J].浙江纺织服装职业技术学院学报,2015(4):25-31.YAO Yuan,CHEN Min-zhi.On the Design and Application of the Evaluation System of Female College Students’Clothing Consumption Behavior[J].Journal of Zhejiang Fashion Institute of Technology,2015(4):25-31.
[9]高维,肖军.基于女大学生的服装设计感性评价个体差异[J].纺织学报, 2014(5):137-141.GAO Wei, XIAO Jun.Individual Differences in Perceptual Evaluation for Fashion Design:Taking Female Students as Research Subjects[J].Journal of Textile Research, 2014(5):137-141.
[10]周伏平,刘国联.大学生夏季裙子感性形象分析[J].东华大学学报(社会科学版), 2008(4):333-337.ZHOU Fu-ping,LIU Guo-lian.Analysis on the Perceptual image of Summer Skirts of College students[J].Journal of Donghua University(Social Science), 2008(4):333-337.
[11]张韩.连衣裙的造型要素与感性意象关联量化及款式推荐研究[D].浙江理工大学, 2017.ZHANG Han.Study on the Quantitative Relation between the Modeling Element and the Emotional Image of the Dress and the Style Recommendation[D].Zhejiang Sci-Tech University,2017.
[12]张莉,刘国联.服装市场调研分析:SPSS的应用[M].中国纺织出版社, 2003:164-191.ZHANG Li,LIU Guo-lian.Research and Analyson Clothing Market:The Application of SPSS[M].China Texitile&Apparel Press, 2003:164-191.