“互联网+”时代军事科技期刊创新发展刍议
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摘要
为探索我国军事科技期刊创新发展途径,阐述了军事科技期刊近年来的发展现状与趋势,分析了"互联网+"下军事科技期刊的主要特色和作用,针对军事科技期刊存在的主要问题及原因,通过具体案例,提出以借力而行等方式解决具体问题,建议结合各自期刊实际情况,立足现实、拓源挖潜,有效地解决创新性不足等难题。最后提出了在"互联网+"下对军事科技期刊品牌建设的发展思路和措施建议,以期对我国军事科技期刊的创新、变革和发展提供新思路和决策支持。
This paper analyzes the main features and functions of military technical periodicals under "Internet+",addresses existing bottlenecks and inadequacies,and explores innovative development approaches for Chinese military technical periodicals.The current status and trends of military technical periodicals in recent years are explained.Aiming at the main problems and causes of military technical periodicals,through specific cases,some suggestions like taking advantage of other's power are proposed to solve specific problems.Combined with the actual conditions of respective periodicals and based on reality,problems of lack of innovation are solved effectively by exploring sources and tapping potentials.Developed ideas and measures for the brand building of military technical periodicals under "Internet+" are proposed,which are expected to provide new ideas and support for the innovation,transformation,and development of Chinese military technical periodicals.
This paper analyzes the main features and functions of military technical periodicals under "Internet+",addresses existing bottlenecks and inadequacies,and explores innovative development approaches for Chinese military technical periodicals.The current status and trends of military technical periodicals in recent years are explained.Aiming at the main problems and causes of military technical periodicals,through specific cases,some suggestions like taking advantage of other's power are proposed to solve specific problems.Combined with the actual conditions of respective periodicals and based on reality,problems of lack of innovation are solved effectively by exploring sources and tapping potentials.Developed ideas and measures for the brand building of military technical periodicals under "Internet+" are proposed,which are expected to provide new ideas and support for the innovation,transformation,and development of Chinese military technical periodicals.
引文
[1]马化腾.“互联网+”国家战略行动路线图[M].北京:中信出版集团,2015.
[2]周建森.“互联网+”时代出版转型升级路径探析[J].中国出版,2015(13):23-60.
[3]刘成勇,张琦,邓健,等.以“互联网+”思维打造出版科技精品工程[J].科技与出版,2015(8):4-8.
[4]谢文亮.移动互联网时代学术期刊的微信公众号服务模式创新[J].中国科技期刊研究,2015,26(1):65-72.
[5]冷淑莲.关于实施期刊品牌战略的思考[J].价格月刊,2005(7):6-8.
[6]邓才耘,孔钺,秦志强,等.军事期刊投稿指南[M].北京:海潮出版社,2002:99-101.
[7]邓才耘,孔钺,任引沁,等.试论知识军事时代军事科技期刊的功能[J].海军大连舰艇学院学报,2002,25(3):90-92.
[8]冷怀明,栾嘉,王红,等.军队院校科技期刊的现状与发展策略[J]. 2010,22(4):340-342.
[9]孔钺,倪永杰,李小丽.军事科技期刊创新发展思路[J].编辑学报,2009,21(4):330-331.
[10]科学技术期刊管理办法[S]//王立名.科学技术期刊编辑教程.北京:人民军医出版社,1995:334-336.
[11]陈媛,葛正鹏.“互联网+”时代学术期刊的困顿与多元性共生[J].中国科技期刊研究,2017,28(11):986-991.
[12]张积玉.办出特色提高质量开创学报工作的新局面:陕西省高校学报研究会四届三次理事会工作报告[J].榆林高等专科学校学报,2001,11(4):46.
[2]周建森.“互联网+”时代出版转型升级路径探析[J].中国出版,2015(13):23-60.
[3]刘成勇,张琦,邓健,等.以“互联网+”思维打造出版科技精品工程[J].科技与出版,2015(8):4-8.
[4]谢文亮.移动互联网时代学术期刊的微信公众号服务模式创新[J].中国科技期刊研究,2015,26(1):65-72.
[5]冷淑莲.关于实施期刊品牌战略的思考[J].价格月刊,2005(7):6-8.
[6]邓才耘,孔钺,秦志强,等.军事期刊投稿指南[M].北京:海潮出版社,2002:99-101.
[7]邓才耘,孔钺,任引沁,等.试论知识军事时代军事科技期刊的功能[J].海军大连舰艇学院学报,2002,25(3):90-92.
[8]冷怀明,栾嘉,王红,等.军队院校科技期刊的现状与发展策略[J]. 2010,22(4):340-342.
[9]孔钺,倪永杰,李小丽.军事科技期刊创新发展思路[J].编辑学报,2009,21(4):330-331.
[10]科学技术期刊管理办法[S]//王立名.科学技术期刊编辑教程.北京:人民军医出版社,1995:334-336.
[11]陈媛,葛正鹏.“互联网+”时代学术期刊的困顿与多元性共生[J].中国科技期刊研究,2017,28(11):986-991.
[12]张积玉.办出特色提高质量开创学报工作的新局面:陕西省高校学报研究会四届三次理事会工作报告[J].榆林高等专科学校学报,2001,11(4):46.