溯源知识付费代工厂
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摘要
<正>知识付费大潮催生了一批机构化课程生产者,他们在产业链上游已斩获渐丰,但少有人知知识付费赛道已现新物种。从财经记者转型投资人的微影资本执行董事吴丽,跟进知识付费这一方向已有相当长的时间。她在案例研究及实际接触中发现,近一年多来真正具备平台价值的知识付费项目寥若晨星,但该领域头部平台比如喜马拉雅、蜻蜓FM、荔枝FM等,却融资不断,且多为大手笔。
Knowledge payment is a hot topic, but so far the knowledge-paying project with real platform value is rare. For the head platforms of the field such as Himalayan FM and Dragonfly FM, they have got continuous financing. However, the tide of knowledge payment has spawned a group of institutionalized curriculum producers who have gained a lot in the upstream of the industry chain, but few of them know them. They are called as knowledge-paid MCN, including Walnut live, Time Knows,Pulse Class, Laolu Shitang and so forth. This means that the industry chain of knowledge payment is spreading, which also makes the growth of the knowledge-paid industry more ecological.
Knowledge payment is a hot topic, but so far the knowledge-paying project with real platform value is rare. For the head platforms of the field such as Himalayan FM and Dragonfly FM, they have got continuous financing. However, the tide of knowledge payment has spawned a group of institutionalized curriculum producers who have gained a lot in the upstream of the industry chain, but few of them know them. They are called as knowledge-paid MCN, including Walnut live, Time Knows,Pulse Class, Laolu Shitang and so forth. This means that the industry chain of knowledge payment is spreading, which also makes the growth of the knowledge-paid industry more ecological.
引文