企业推动SCSR项目实施机制研究
|
摘要
SCSR项目既要保证企业获得显著的经济效益,同时也要促进社会福利增长,因此,如何来推动SCSR项目实施将是企业乃至社会面临的重要问题。本文以我国滴滴专车等专车服务项目为研究对象,采用验证性因子方法进行分析,发现目标导向、市场反应、经济效益和声誉机制等战略特质是促发并维持企业持续推进SCSR项目运作的主要驱动因素。此外,对于企业经营者来说,其对于SCSR项目战略特质的关注程度依次是经济效益、目标导向、声誉机制和市场反应。而关注社会福利的利益相关者,其对于SCSR项目战略特质的重视程度则依次是市场反应、经济效益、声誉机制和目标导向。本文的研究结果对于我国企业如何更好地实施SCSR项目提供了有益的启发。
As the SCSR program attempts to guarantee firms to obtain obvious economic value and promotes the growth of social welfare,how to promote implementation of the SCSR program is an important issue which faces the society and firms alike. This paper takes the special service project of China,such as Didi Taxi as a research object,and uses the confirmatory factor method to analyze and find that the strategic characteristics such as goal orientation,market reaction,economic benefit and reputation mechanism are the main driving factors which promote and maintain the continuous operation of the SCSR project. In addition,for business operators,their focus on the strategic characteristics of the SCSR project is economic efficiency,goal orientation,reputation mechanism and market response. The stakeholders who pay attention to social welfare pay more attention to the strategic traits of the SCSR project,which are market response,economic benefit,reputation mechanism and goal orientation. The results of this paper provide useful insights into how Chinese companies can better implement SCSR projects.
As the SCSR program attempts to guarantee firms to obtain obvious economic value and promotes the growth of social welfare,how to promote implementation of the SCSR program is an important issue which faces the society and firms alike. This paper takes the special service project of China,such as Didi Taxi as a research object,and uses the confirmatory factor method to analyze and find that the strategic characteristics such as goal orientation,market reaction,economic benefit and reputation mechanism are the main driving factors which promote and maintain the continuous operation of the SCSR project. In addition,for business operators,their focus on the strategic characteristics of the SCSR project is economic efficiency,goal orientation,reputation mechanism and market response. The stakeholders who pay attention to social welfare pay more attention to the strategic traits of the SCSR project,which are market response,economic benefit,reputation mechanism and goal orientation. The results of this paper provide useful insights into how Chinese companies can better implement SCSR projects.
引文
[1]Waddock,S.Parallel universes:Companies,academics,and the progress of corporate citizenship[J].Business and Society Review,2004,109(1):05-42.
[2]Zhao,M.,Tan,J.,Park,S.H.From voids to sophistication:Institutional environment and MNC CSR crisis in emerging markets[J].Journal of Business Ethics,2014,122(4):655-674.
[3]Zheng,Q,Luo,Y,V,Maksimov.Achieving legitimacy through corporate social responsibility:The case of emerging economy firms[J].Journal of World Business,2015,50(3):389-403.
[4]Orlitzky,M.Siegel,D.S.Waldman,D.A.Strategic corporate social responsibility and environmental sustainability[J].Business&Society,2011,50(1):06-27.
[5]温素彬,方苑.企业社会责任与财务绩效关系的实证研究:利益相关者视角的面板数据分析[J].中国工业经济,2008(10):150-160.Wen Subin,Fang Yuan.An empirical research on relationship between corporate social responsibility and financial performance:Analysis based on stakeholder theory and panel dates[J].China Industrial Economics,2009(11):87-98.
[6]石军伟,胡立君,付海艳.企业社会责任、社会资本与组织竞争优势:一个战略互动视角[J].中国工业经济,2009(11):87-98.Shi Junwei,Hu Lijun,Fu Haiyan.Corporate social responsibility,social capital and organizational competitive advantage:A perspective of strategic interaction[J].China Industrial E-conomics,2009(11):87-98.
[7]O’Riordan,L.,Fairbrass,J.Managing CSR stakeholder engagement:A new conceptual framework[J].Journal of Business Ethics,2014,125(1):121-145.
[8]Burke L.Logsdon.J.M.How corporate social responsibility pays off[J].Long Range Planning,1996,29(4):495-502.
[9]Bhattacharyya S S.Exploring the concept of strategic corporate social responsibility for an integrated perspective[J].European Business Review,2010,22(1):82-101.
[10]Mc Williams,A.,&Siegel,D.Additional reflections on the strategic implications of corporate social responsibility[J].A-cademy of Management Review,2002,27(1):15-16.
[11]Orlitzky,M.,&Swanson,D.L.Toward integrative corporate citizenship:Research advances in corporate social performance[M].London,UK:Palgrave Macmillan,2008.
[12]Besley,T.,&Ghatak,M.Retailing public goods:The economics of corporate social responsibility[J].Journal of Public Economics,2007,91(9):1645-1663.
[13]Lantos,G.P.The boundaries of strategic corporate social responsibility[J].Journal of Consumer Marketing,2001,18(7):595-630.
[14]王水嫩,胡珊珊,钱小军.战略性企业社会责任研究前沿探析与未来展望[J].外国经济与管理,2011,33(11):57-64.Wang Shuinen,Hu Shanshan,Qian Xiaojun.Research on strategic corporate social responsibility and agenda[J].Foreign Economics&Management,2011,33(11):57-64.
[15]Husted B W,Allen D B.Strategic corporate social responsibility and value creation among large firms:Lessons from the Spanish experience[J].Long Range Planning,2007,40(6):594-610.
[16]Mario,F,Shamika,A.The organizational virtuousness of strategic corporate social responsibility:A case study of the Sri Lankan family-owned enterprise MAS Holdings[J].European Management Journal,2012,(30)6:564-576.
[17]Hillman A J,Keim G D.Shareholder value,stakeholder management,and social issues:What’s the bottom line?[J].Strategic Management Journal,2001,22(2):125-139.
[18]Kim,Y.Strategic communication of corporate social responsibility(CSR):Effects of stated motives and corporate reputation on stakeholder responses[J].Public Relations Review,2014,40(5):838-840.
[19]Porter M,Kramer M.Estrategia y sociedad[J].Harvard Business Review,2006,84(12):42-56.
[20]Karen J,L,J,T,L,Zhao,Khondkar Karim.In the name of charity:Political connections and strategic corporate social responsibility in a transition economy[J].Journal of Corporate Finance,2015,32:327-346.
[21]Jamali,D.The case for strategic corporate social responsibility in developing countries[J].Business and Society Review,2007,112(1):594-610.
[22]Yin,J,L,Jamali,D.Strategic corporate social responsibility of multinational companies subsidiaries in emerging markets:Evidence from China[J].Long Range Planning,Available online 18 January,2016.
[23]彭雪蓉,刘洋.战略性企业社会责任与竞争优势:过程机制与权变条件[J].管理评论,2015,27(7):156-167.Peng Xuerong,Liu Yang.Strategic corporate social responsibility and competitive advantage:Mediation and moderation mechanisms[J].Management Review,2015,27(7):156-167.
[24]程聪,谢洪明,杨英楠,曹烈冰,程宣梅.理性还是情感:动态竞争中企业“攻击-回应”竞争行为的身份域效应---基于AMC模型的视角[J].管理世界,2015(8):132-146.Cheng Cong,Xie Hongming,Yang Yingnan,Cao Liebing,Cheng Xuanmei.Is it reason or feeling?The effect of the status area of the competitive behavior of“the Attack-the Reacting”in the enterprises in the dynamic competition[J].Management World,2015(8):132-146.
[25]Matten D,Moon J.“Implicit”and“explicit”CSR:A conceptual framework for a comparative understanding of corporate social responsibility[J].Academy of Management Review,2008,33(2):404-424.
[26]Michelon G.,Boesso G.,Kumar K.Examining the link between strategic corporate social responsibility and company performance:An analysis of the best corporate citizens[J].Corporate Social Responsibility and Environmental Management,2013,20(2):81-94.
[27]Post J,Preston L.Private management and public policy:The principle of public responsibility[M].Stanford University Press,2012.
[28]Turker,Duygu.Measuring corporate social responsibility:Ascale development study[J].Journal of Business Ethics,2009,85(4):411-427.
[29]Dahlsrud A.How corporate social responsibility is defined:An analysis of 37 definitions[J].Corporate Social Responsibility and Environmental Management,2008,15(1):01-13.
[2]Zhao,M.,Tan,J.,Park,S.H.From voids to sophistication:Institutional environment and MNC CSR crisis in emerging markets[J].Journal of Business Ethics,2014,122(4):655-674.
[3]Zheng,Q,Luo,Y,V,Maksimov.Achieving legitimacy through corporate social responsibility:The case of emerging economy firms[J].Journal of World Business,2015,50(3):389-403.
[4]Orlitzky,M.Siegel,D.S.Waldman,D.A.Strategic corporate social responsibility and environmental sustainability[J].Business&Society,2011,50(1):06-27.
[5]温素彬,方苑.企业社会责任与财务绩效关系的实证研究:利益相关者视角的面板数据分析[J].中国工业经济,2008(10):150-160.Wen Subin,Fang Yuan.An empirical research on relationship between corporate social responsibility and financial performance:Analysis based on stakeholder theory and panel dates[J].China Industrial Economics,2009(11):87-98.
[6]石军伟,胡立君,付海艳.企业社会责任、社会资本与组织竞争优势:一个战略互动视角[J].中国工业经济,2009(11):87-98.Shi Junwei,Hu Lijun,Fu Haiyan.Corporate social responsibility,social capital and organizational competitive advantage:A perspective of strategic interaction[J].China Industrial E-conomics,2009(11):87-98.
[7]O’Riordan,L.,Fairbrass,J.Managing CSR stakeholder engagement:A new conceptual framework[J].Journal of Business Ethics,2014,125(1):121-145.
[8]Burke L.Logsdon.J.M.How corporate social responsibility pays off[J].Long Range Planning,1996,29(4):495-502.
[9]Bhattacharyya S S.Exploring the concept of strategic corporate social responsibility for an integrated perspective[J].European Business Review,2010,22(1):82-101.
[10]Mc Williams,A.,&Siegel,D.Additional reflections on the strategic implications of corporate social responsibility[J].A-cademy of Management Review,2002,27(1):15-16.
[11]Orlitzky,M.,&Swanson,D.L.Toward integrative corporate citizenship:Research advances in corporate social performance[M].London,UK:Palgrave Macmillan,2008.
[12]Besley,T.,&Ghatak,M.Retailing public goods:The economics of corporate social responsibility[J].Journal of Public Economics,2007,91(9):1645-1663.
[13]Lantos,G.P.The boundaries of strategic corporate social responsibility[J].Journal of Consumer Marketing,2001,18(7):595-630.
[14]王水嫩,胡珊珊,钱小军.战略性企业社会责任研究前沿探析与未来展望[J].外国经济与管理,2011,33(11):57-64.Wang Shuinen,Hu Shanshan,Qian Xiaojun.Research on strategic corporate social responsibility and agenda[J].Foreign Economics&Management,2011,33(11):57-64.
[15]Husted B W,Allen D B.Strategic corporate social responsibility and value creation among large firms:Lessons from the Spanish experience[J].Long Range Planning,2007,40(6):594-610.
[16]Mario,F,Shamika,A.The organizational virtuousness of strategic corporate social responsibility:A case study of the Sri Lankan family-owned enterprise MAS Holdings[J].European Management Journal,2012,(30)6:564-576.
[17]Hillman A J,Keim G D.Shareholder value,stakeholder management,and social issues:What’s the bottom line?[J].Strategic Management Journal,2001,22(2):125-139.
[18]Kim,Y.Strategic communication of corporate social responsibility(CSR):Effects of stated motives and corporate reputation on stakeholder responses[J].Public Relations Review,2014,40(5):838-840.
[19]Porter M,Kramer M.Estrategia y sociedad[J].Harvard Business Review,2006,84(12):42-56.
[20]Karen J,L,J,T,L,Zhao,Khondkar Karim.In the name of charity:Political connections and strategic corporate social responsibility in a transition economy[J].Journal of Corporate Finance,2015,32:327-346.
[21]Jamali,D.The case for strategic corporate social responsibility in developing countries[J].Business and Society Review,2007,112(1):594-610.
[22]Yin,J,L,Jamali,D.Strategic corporate social responsibility of multinational companies subsidiaries in emerging markets:Evidence from China[J].Long Range Planning,Available online 18 January,2016.
[23]彭雪蓉,刘洋.战略性企业社会责任与竞争优势:过程机制与权变条件[J].管理评论,2015,27(7):156-167.Peng Xuerong,Liu Yang.Strategic corporate social responsibility and competitive advantage:Mediation and moderation mechanisms[J].Management Review,2015,27(7):156-167.
[24]程聪,谢洪明,杨英楠,曹烈冰,程宣梅.理性还是情感:动态竞争中企业“攻击-回应”竞争行为的身份域效应---基于AMC模型的视角[J].管理世界,2015(8):132-146.Cheng Cong,Xie Hongming,Yang Yingnan,Cao Liebing,Cheng Xuanmei.Is it reason or feeling?The effect of the status area of the competitive behavior of“the Attack-the Reacting”in the enterprises in the dynamic competition[J].Management World,2015(8):132-146.
[25]Matten D,Moon J.“Implicit”and“explicit”CSR:A conceptual framework for a comparative understanding of corporate social responsibility[J].Academy of Management Review,2008,33(2):404-424.
[26]Michelon G.,Boesso G.,Kumar K.Examining the link between strategic corporate social responsibility and company performance:An analysis of the best corporate citizens[J].Corporate Social Responsibility and Environmental Management,2013,20(2):81-94.
[27]Post J,Preston L.Private management and public policy:The principle of public responsibility[M].Stanford University Press,2012.
[28]Turker,Duygu.Measuring corporate social responsibility:Ascale development study[J].Journal of Business Ethics,2009,85(4):411-427.
[29]Dahlsrud A.How corporate social responsibility is defined:An analysis of 37 definitions[J].Corporate Social Responsibility and Environmental Management,2008,15(1):01-13.