“一带一路”背景下动漫企业创意创新合作机制研究——基于产业价值链动态博弈的视角
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摘要
传统产业园区的发展模式并不能适应动漫产业的发展,使得我国动漫产业发展缓慢,且园区功能也无法充分发挥。本文从微观主体的竞合行为出发,基于"一带一路"背景下的挑战和机遇,探究我国动漫企业创意创新合作机制,研究企业博弈均衡的基础上,如何构建产业集群或产业园区的创新平台。研究发现:(1)与美日韩等优势型动漫企业创意创新合作的路径主要有两个:一是利用资本市场,参与优势型动漫企业的创意创新平台,二是通过分工代理模式与其建立创意创新合作关系;(2)与相对弱势型动漫企业创意创新合作路径主要为:一是创意创新不合作,以竞争方式争夺市场,二是构建创意创新企业联盟。针对不同类型的竞争性对手的不同创意创新合作路径比较而言,与优势型动漫企业采取资本参与创意创新的合作机制最优,与相对弱势动漫企业采取动漫企业创意创新联盟的合作模式最优。
The traditional industrial park development model can not adapt to the development of the animation industry,making the development of China's animation industry slow,and the park function can not be fully developed. Based on the challenges and opportunities under the background of the " Belt and Road",we explore the creative and innovative cooperation mechanism of Chinese animation enterprises. Starting from the competition and cooperation behavior of micro-subjects,this paper studies how to construct the innovation platform of industrial clusters or industrial parks on the basis of enterprise game equilibrium. The research finds that:(1)there are mainly two ways to cooperate with creative enterprises such as America,Japan and Korea:One is to use the capital market to participate in the creative innovation platform of dominant animation enterprises,the other is to establish creative innovation cooperation relationship with them through the division of labor agency model.(2)Creative innovation cooperation path with relatively weak animation enterprises is mainly as follows: first,creative innovation is not cooperative,to compete for the market by means of competition;second,to build a creative innovation enterprise alliance. For different types of competitors in different creative innovation cooperation path comparison,with the advantage of animation enterprises to take the capital to participate in creative innovation cooperation mechanism is the best,with the relative disadvantaged animation enterprises to take the animation enterprise creative innovation alliance cooperation mode is the best.
The traditional industrial park development model can not adapt to the development of the animation industry,making the development of China's animation industry slow,and the park function can not be fully developed. Based on the challenges and opportunities under the background of the " Belt and Road",we explore the creative and innovative cooperation mechanism of Chinese animation enterprises. Starting from the competition and cooperation behavior of micro-subjects,this paper studies how to construct the innovation platform of industrial clusters or industrial parks on the basis of enterprise game equilibrium. The research finds that:(1)there are mainly two ways to cooperate with creative enterprises such as America,Japan and Korea:One is to use the capital market to participate in the creative innovation platform of dominant animation enterprises,the other is to establish creative innovation cooperation relationship with them through the division of labor agency model.(2)Creative innovation cooperation path with relatively weak animation enterprises is mainly as follows: first,creative innovation is not cooperative,to compete for the market by means of competition;second,to build a creative innovation enterprise alliance. For different types of competitors in different creative innovation cooperation path comparison,with the advantage of animation enterprises to take the capital to participate in creative innovation cooperation mechanism is the best,with the relative disadvantaged animation enterprises to take the animation enterprise creative innovation alliance cooperation mode is the best.
引文
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[2]KEANE M A. Brave new world:Understanding China's creative vision[J]. International Journal of Cultural Policy,2004,10(3):265-279.
[3]GROTZ R,BRAUN B. Territorial or trans-territorial networking:Spatial aspects of technology oriented cooperation within the German mechanical engineering industry[J]. Regional Studies,1997,31(6):545-557.
[4]PATEL P,PAVITT K. National innovation systems:Why they are important,and how they might be measured and compared[J]. Economics of Innovation and New Technology,1994,3(1):77-95.
[5]MAILLAT D. Innovative milieux and new generations of regional policies[J]. Entrepreneurship&Regional Development,1998,10(1):1-16.
[6]徐顽强,刘毅.高科技园区创新平台的运行过程分析[J].管理学报,2005,2(2):235-238.
[7]张利华,陈钢,李颖明.基于系统失灵理论的区域科技创新服务平台研究[J].中国科技论坛,2007,(11):85-89.
[8]郝立勤,赖于民.公共科技基础条件平台建设与政策探讨[J].科学学研究,2006,24(1):103-107.
[9]叶臻,王琼英.动漫产业集群:自发秩序与政企博弈[J].厦门大学学报:哲学社会科学版,2008,(3):42-49.
[10]张荣.我国虚拟动漫产业集群的优势与运作[J].经济管理,2008,(3):16-19.
[11]赵毅,黄林,张晓玲.动漫创作主体商业模式创新路径选择——基于轨道创新理论[J].商业研究,2016,(6):22-29.
[12]黄学,刘洋,彭雪蓉.基于产业链视角的文化创意产业创新平台研究——以杭州市动漫产业为例[J].科学学与科学技术管理,2013,(4):52-60.
[13]王缉慈,梅丽霞,谢坤泽.企业互补性资产与深圳动漫产业集群的形成——基于深圳的经验和教训[J].经济地理,2008,(1):49-54.
[14]王发明,互补性资产、产业链整合与创意产业集群——以动漫产业为例[J].中国软科学,2009,(5):24-32.
[15]高薇华.由价值链到价值网:动漫产业的内生增长模型[J].现代传播,2013,(8):100-105.
[16]董翔宇,杨娜,王明友.基于小微企业市场竞合主体的动态博弈分析的技术创新路径分析[J].科技管理研究,2014,(2):19-24.
[17]徐捷.基于产业价值链的动漫产业集群培育模式[J].科技管理研究,2016,(21):185-191.
[18]李翔.“一带一路”背景下西安动漫产业的困境与对策[J].新闻研究导刊,2015,(16):31-42.
[19]张进.新媒体环境下山东“一带一路”的文化产业发展分析——以动漫产业为例[J].艺术科技,2016,(11):35.
[20]沈巧娜.一带一路战略背景下湖南动漫产业的发展机遇与挑战[J].纳税,2017,(6):96.
[21]DIXIT A K,STIGLITZ J E. Monopolistic Competition and Optimum Product Diversity[J]. American Economic Review,67(3):297-308.
[22]孙治宇,孙文远.高端攀升抑或专业垄断:中小企业升级路径的“隐形”与“显形"抉择[J].产业经济研究,2013,(6):12-18.
[23]骆品亮.产业组织学[M].复旦大学出版社,2006.
[24]耿蕊.中国动画产业组织优化研究[M].学习出版社,2014.
[25]CLAUDE A,ALEXIS J. Cooperative and Non-cooperative R&D in Duopoly with Spillovers. American Economics Review[J]. 1988,78(12):113-1137.
[26]周焱.日本动画产业的发展模式及对我国西部动画产业政策的启示[J].四川戏剧,2018,(8).