旅游视觉形象整合塑造初探——以秦皇岛为例
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摘要
旅游地区视觉形象的整合塑造是占领市场高比重的重要因素。旅游地区的传播和推广离不开旅游产品的视觉形象设计,以增强旅游者的认知度和辨识度,实现出游的愉悦体验感。国外旅游研究表明,视觉形象是吸引旅游者最关键的因素之一,"视觉形象"使旅游者产生一种追求感,进而驱动旅游者前往。目的:通过秦皇岛视觉形象的整合塑造更好地为国家的京津冀一体化战略服务。方法:通过"可视化"手法为主体塑造秦皇岛整体视觉形象面貌。结论:以"视觉形象"为核心主题念,转化视觉文化对秦皇岛当地精神、物质及旅游的强大塑造潜力,形成了"空间区域秦皇岛"、"色彩秦皇岛"、"图像秦皇岛"三个板块。
The integration of visual image in tourism area is an important factor to occupy a high proportion of the market. The dissemination and promotion of tourism area can not be separated from the visual image design of tourism products, in order to enhance the awareness and recognition of tourists, and to realize the enjoyable experience of travel. Foreign tourism research shows that visual image is one of the most important factors to attract tourists, "visual image" makes tourists have a sense of pursuit, which drives tourists to travel. Objective: To build a better integrated strategic service for Beijing, Tianjin and Hebei through the integration of the visual image of Qinhuangdao. Methods: To shape the overall visual image of Qinhuangdao through the "visualization" technique. Conclusion: "Visual image" as the core theme, the transformation of visual culture on Qinhuangdao local spirit, material and tourism to create a strong potential for the formation of "space area Qinhuangdao", "Color Qinhuangdao", "Image Qinhuangdao" three plates.
The integration of visual image in tourism area is an important factor to occupy a high proportion of the market. The dissemination and promotion of tourism area can not be separated from the visual image design of tourism products, in order to enhance the awareness and recognition of tourists, and to realize the enjoyable experience of travel. Foreign tourism research shows that visual image is one of the most important factors to attract tourists, "visual image" makes tourists have a sense of pursuit, which drives tourists to travel. Objective: To build a better integrated strategic service for Beijing, Tianjin and Hebei through the integration of the visual image of Qinhuangdao. Methods: To shape the overall visual image of Qinhuangdao through the "visualization" technique. Conclusion: "Visual image" as the core theme, the transformation of visual culture on Qinhuangdao local spirit, material and tourism to create a strong potential for the formation of "space area Qinhuangdao", "Color Qinhuangdao", "Image Qinhuangdao" three plates.
引文
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[2]张蒙、赵艳.简析视觉传达设计与城市品牌形象的融合[J].美术教育研究.2016(05):75.
[3]谦升.城市信息可视化设计研究[D].上海大学.2017:142—155.
[4]高琦淞.浅谈上海城市旅游视觉形象设计[J].美与时代.2015(02):70.
[5][美]刘易斯·芒福德著.宋俊岭等译《.城市发展史——起源、演变和前景》[M].中国建筑工业出版社.2005:74.
[6]黄晴、宗明明.情感互动在旅游纪念品设计中的应用[J].设计,2014(11):9-10.
[7]方忠、张华荣.文化产业与旅游产业耦合发展的实证研究—以福建省为例[J].福建师范大学学报(哲学社会科学版).2018(01):39—45+169.
[8]张丽华、欧阳沙.创旅游名牌与长株潭城市建设一体化对策研究[J]..湖南商学院学报.2008,15(06):100—103.
[9]伍海琳.长沙城市旅游形象的塑造与探讨[J].社会科学家.2007(02):131—134.
[10]吕海龙.全域视角下的辽宁滨海旅游开发与形象策划[J].中国经贸导刊.2017(05):58—60.
[11]唐代剑、徐行健.论.杭州国际旅游形象设计与营销[J].商业经济与管理.2002(10):57—62.