浅谈气象微信图文推送消息的心得与思考
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摘要
该文通过统计"顺德天气"运营数据和阅读量,分析了"顺德天气"微信公众号现状和概况,着重对微信图文推送消息的关注回复、封面、标题、内容、推送时间、编辑技巧、提高阅读量技巧以及互动等方面进行了总结,对今后气象微信图文推送消息服务有一定的指导意义。
Based on the statistics of " The Weather of Shunde" WeChat public account operating data and reading quantity,the present situation and general situation of " The Weather of Shunde" was analyzed,mainly focusing on the follow reply,the cover,title,content,publish time,editing skills,the skills of how to improve reading quantity and interaction,etc.,and then make a summary. This may have certain guiding significance of the publishing We Chat graphic in meteorology.
Based on the statistics of " The Weather of Shunde" WeChat public account operating data and reading quantity,the present situation and general situation of " The Weather of Shunde" was analyzed,mainly focusing on the follow reply,the cover,title,content,publish time,editing skills,the skills of how to improve reading quantity and interaction,etc.,and then make a summary. This may have certain guiding significance of the publishing We Chat graphic in meteorology.
引文
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[3]曹梅,陆文,等.“广东天气”微信推送内容运营分析[J].广东气象,2017,(1):65-68.
[4]周振华.浅谈“厦门气象”微信的制作与创新[A].第33届中国气象学会年会[C].
[5]王灵玲,张晓霞,等.气象信息传播如何“玩转”微信[A].第33届中国气象学会年[C].
[6]赵清扬.基于智能手机移动互联网的公共气象服务探讨[J].贵州气象,2014,38(4):62-64.
[7]郑奕,唐延婧,原野,等.新媒体时代气象信息传播及用户行为初探[J].贵州气象,2017,41(2):72-76.
[8]王建嫱,邓帮智,马大亮,等.基于微信公众平台的凉山旅游气象服务初探[J].贵州气象,2016,40(3):82-85.
[9]陆文,刘馨泽,等.“广东天气”微信官方账号的推广方法分析与思考[A].第31届中国气象学会年会[C].
[10]谢坤,陈申鹏,等.从“深圳天气”微博和微信维护谈新媒体的气象服[J].广东气象,2015,37(1):59-61.
[11]高亭亭,孙伟忠,等.广州天气微信的创新设计[J].广东气象,2014,36(6):60-62.
[12]苏高.软文营销从入门到精通[M].北京:人民邮电出版社.