不同代际传递方式对稻农有机肥施用意愿的影响
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摘要
在我国以"家庭关系"为核心的传统农耕文化大背景下,稻农对有机肥的施用意愿是否受家庭内部代际传递因素的影响?既有研究尚未给出相应的证据。鉴于此,利用在湖北省实地调查获得的563份有效微观数据,运用二元Logistic模型,重点分析了互动性代际传递与示范性代际传递对稻农有机肥施用意愿的影响。研究发现:1)样本农户中, 52.93%的稻农愿意施用有机肥; 2)互动性传递程度每提升1个层次,稻农愿意施用有机肥的概率会下降10.10%,而示范型传递程度每提升1个层次,稻农愿意施用有机肥的概率会提升20.64%;同时,示范性传递对稻农有机肥施用意愿的影响会随互动性传递影响程度的下降而显著增强; 3)互动性传递、示范型传递及其交互项是影响中青年组稻农对有机肥施用意愿的重要因子,而老年组稻农对有机肥的施用意愿主要受交互项的影响; 4)稻农对有机肥的施用意愿还受土壤肥力、教育水平、农业年收入、风险感知、政策满意度的影响。因此,要正确引导父代采用相关绿色农业技术的正向示范效应,弱化父代务农经验对稻农的消极影响;适当加大教育投入,发展低风险绿色农业技术,充分发挥政府在技术支持中的引领作用,进而促进有机肥等绿色农业技术的推广应用。
In view of family based farming in China, the influence of intergenerational transmission of farm operation on rice producers' attitude toward the use of organic fertilizer was studied. A survey was conducted in Hubei Province, and data obtained from563 households were analyzed using Binary Logistic Model. The following observations were obtained: 1) 52.93% of the rice producers surveyed were willing to use organic fertilizer. 2) The likelihood for a rice producer to use organic fertilizer decreased in a slope of 0.101 with the level of interactive transmission up one grade, but increased with the level of demonstrative transmission up one grade in a slope of 0.206; the influence of demonstrative transmission was enhanced by weakened interactive transmission. 3)Young and middle-aged producers were influenced by both demonstrative and interactive transmissions independently or jointly,while elderly producers were influenced mainly when the transmissions were presented interactively. 4) Producers' attitude was also affected by land fertility, education, income, perception of risks, and policy satisfaction. These observations suggested that a producer's adoption of environmentally friendly practices in agriculture such as using organic fertilizer could be fostered by magnifying the positive effect of demonstrative transmission of parents' behaviors, education, low risk technology introduction, and governmental support, thus promoting the application of green agricultural technologies, such as organic fertilizer.
In view of family based farming in China, the influence of intergenerational transmission of farm operation on rice producers' attitude toward the use of organic fertilizer was studied. A survey was conducted in Hubei Province, and data obtained from563 households were analyzed using Binary Logistic Model. The following observations were obtained: 1) 52.93% of the rice producers surveyed were willing to use organic fertilizer. 2) The likelihood for a rice producer to use organic fertilizer decreased in a slope of 0.101 with the level of interactive transmission up one grade, but increased with the level of demonstrative transmission up one grade in a slope of 0.206; the influence of demonstrative transmission was enhanced by weakened interactive transmission. 3)Young and middle-aged producers were influenced by both demonstrative and interactive transmissions independently or jointly,while elderly producers were influenced mainly when the transmissions were presented interactively. 4) Producers' attitude was also affected by land fertility, education, income, perception of risks, and policy satisfaction. These observations suggested that a producer's adoption of environmentally friendly practices in agriculture such as using organic fertilizer could be fostered by magnifying the positive effect of demonstrative transmission of parents' behaviors, education, low risk technology introduction, and governmental support, thus promoting the application of green agricultural technologies, such as organic fertilizer.
引文
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[16]HECKLER S E,CHILDERS T L,ARUNACHALAM R.Intergenerational influences in adult buying behaviors:An examination of moderating factors[J].Advances in Consumer Research,1989,16:276-284
[17]BROWN S,KOZINETS R V,SHERRY JR J F.Teaching old brands new tricks:Retro branding and the revival of brand meaning[J].Journal of Marketing,2003,67(3):19-33
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[19]胡为,王迪轩,夏妹,等.商品有机肥的质量标准及其在农业生产上的应用[J].科学种养,2017,(1):34-36HU W,WANG D X,XIA M,et al.Quality standard of commercial organic fertilizer and its application in agricultural production[J].Kexue Zhongyang,2017,(1):34-36
[20]查尔斯·霍顿·库利.人类本性与社会秩序[M].包凡一,王源,译.北京:华夏出版社,1999:22-52CHARLES H C.Human Nature and Social Order[M].BAO FY,WANG Y,trans.Beijing:Huaxia Press,1999:22-52
[21]张艳霞.城市家庭中性别角色观念和行为的代际传递--独生子女家庭与非独生子女家庭比较[J].社会学,2009,(3):1-7ZHANG Y X.Intergenerational transmission of gender roles’concept and behaviors in urban families:A comparison between only-child families and non-only-child families[J].Sociology,2009,(3):1-7
[22]徐岚,崔楠,熊晓琴.父辈品牌代际影响中的消费者社会化机制[J].管理世界,2010,(4):83-98XU L,CUI N,XIONG X Q.The socialized-consumers mechanism the intergenerational influence of the parental brand[J].Management World,2010,(4):83-98
[23]BANDURA A.Social Learning Theory[M].Oxford,England:Prentice-Hall,1977:33-52
[24]成晓光.班杜拉的社会学习理论中的认知因素[J].辽宁师范大学学报:社会科学版,2003,26(6):30-33CHENG X G.Cognitive factors in Bandura’s social theory of learning[J].Journal of Liaoning Normal University:Social Sciences Edition,2003,26(6):30-33
[25]陆铭,蒋仕卿,陈钊,等.摆脱城市化的低水平均衡--制度推动、社会互动与劳动力流动[J].复旦学报:社会科学版,2013,55(3):48-64LU M,JIANG S Q,CHEN Z,et al.Escaping the low-equilibrium of urbanization:Institutional push,social interaction and labor migration[J].Fudan Journal:Social Sciences,2013,55(3):48-64
[26]BROCK W A,DURLAUF S N.Discrete choice with social interactions[J].The Review of Economic Studies,2001,68(2):235-260
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[29]曾杨梅,张俊飚,何可,等.农户农业技术采用现状、影响因素与对策:一篇文献综述[J].科技管理研究,2017,37(1):119-123ZENG Y M,ZHANG J B,HE K,et al.Current situation,influencing factors and countermeasures about farmers’adoption of agricultural technologies:A literature review[J].Science and Technology Management Research,2017,37(1):119-123
[30]郭清卉,李世平,李昊.基于社会规范视角的农户化肥减量化措施采纳行为研究[J].干旱区资源与环境,2018,32(10):50-55GUO Q H,LI S P,LI H.Adoption behaviors of farmers’chemical fertilizer reduction measures based on the perspective of social norms[J].Journal of Arid Land Resources and Environment,2018,32(10):50-55
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[2]王静,林春野,陈瑜琪,等.中国村镇耕地污染现状、原因及对策分析[J].中国土地科学,2012,26(2):25-30WANG J,LIN C Y,CHEN Y Q,et al.Cultivated land pollution at township level in China:Situation,factors and measures[J].China Land Sciences,2012,26(2):25-30
[3]中华人民共和国国家统计局.中国统计年鉴2017[M].北京:中国统计出版社,2017National Bureau of Statistics of the People’s Republic of China.China Statistical Yearbook 2017[M].Beijing:China Statistics Press,2017
[4]李静,李晶瑜.中国粮食生产的化肥利用效率及决定因素研究[J].农业现代化研究,2011,32(5):565-568LI J,LI J Y.Fertilizer using efficiency of China’s grain production and its determining factors[J].Research of Agricultural Modernization,2011,32(5):565-568
[5]赵宝泉,王茂文,丁海荣,等.密度和有机肥对苏北滩涂蓖麻群体生长及产量构成的影响[J].中国生态农业学报,2017,25(9):1306-1316ZHAO B Q,WANG M W,DING H R,et al.Effect of organic fertilizer on growth and yield components of castor under different planting densities[J].Chinese Journal of Eco-Agriculture,2017,25(9):1306-1316
[6]龚海青,付海美,徐明岗,等.长期施肥下黑土有机肥替代率变化特征[J].中国生态农业学报,2018,26(9):1398-1406GONG H Q,FU H M,XU M G,et al.Substitution rate of organic fertilizer under long-term fertilization in black soils[J].Chinese Journal of Eco-Agriculture,2018,26(9):1398-1406
[7]蔡荣,韩洪云.合同生产模式与农户有机肥施用行为--基于山东省348户苹果种植户的调查数据[J].中国农业科学,2011,44(6):1277-1282CAI R,HAN H Y.Contract production and farmer’s organic fertilizer use behavior-An empirical analysis based on the survey data of apple growers in Shandong Province[J].Scientia Agricultura Sinica,2011,44(6):1277-1282
[8]马骥.农户粮食作物化肥施用量及其影响因素分析--以华北平原为例[J].农业技术经济,2006,(6):36-42MA J.Farmers’usage of chemical fertilizers in grain crops and its variables:A case in the North China Plain[J].Journal of Agrotechnical Economics,2006,(6):36-42
[9]何浩然,张林秀,李强.农民施肥行为及农业面源污染研究[J].农业技术经济,2006,(6):2-10HE H R,ZHANG L X,LI Q.Rational fertilization and reduction of large-scale farmland pollution by rationalized fertilizer usage[J].Journal of Agrotechnical Economics,2006,(6):2-10
[10]傅伟,刘坤平,陈洪松,等.等氮配施有机肥对喀斯特峰丛洼地农田作物产量与养分平衡的影响[J].中国生态农业学报,2017,25(6):812-820FU W,LIU K P,CHEN H S,et al.Effect of partial replacement of inorganic N with organic manure on crop yield and soil nutrient balance in arable ecosystem in karst peak-cluster depression[J].Chinese Journal of Eco-Agriculture,2017,25(6):812-820
[11]许庆,章元.土地调整、地权稳定性与农民长期投资激励[J].经济研究,2005,(10):59-69XU Q,ZHANG Y.Land reallocation,tenure security and long-term investment incentive in China’s agricultural production[J].Economic Research Journal,2005,(10):59-69
[12]褚彩虹,冯淑仪,张蔚文.农户采用环境友好型农业技术行为的实证分析--以有机肥与测土配方施肥技术为例[J].中国农村经济,2012,(3):68-77CHU C H,FENG S Y,ZHANG W W.An empirical analysis of farmers’households’behaviour in adopting environmental friendly agricultural techniques-Taking techniques of manure and soil testing and fertilizer recommendation as examples[J].Chinese Rural Economy,2012,(3):68-77
[13]SHAH R H,MITTAl B.Toward a theory of intergenerational influence in consumer behavior:An exploratory essay[J].Advances in Consumer Research,1997,24:55-60
[14]MOORE E S,WILKIE W L,ALDER J A.Lighting the torch:How do intergenerational influences develop?[J].Advances in Consumer Research,2001,28:287-293
[15]池丽萍,俞国良.教育成就代际传递的机制:资本和沟通的视角[J].教育研究,2011,(9):22-28CHI L P,YU G L.Mechanisms of intergenerational transmission of educational attainment:Perspectives of capital and communication[J].Educational Research,2011,(9):22-28
[16]HECKLER S E,CHILDERS T L,ARUNACHALAM R.Intergenerational influences in adult buying behaviors:An examination of moderating factors[J].Advances in Consumer Research,1989,16:276-284
[17]BROWN S,KOZINETS R V,SHERRY JR J F.Teaching old brands new tricks:Retro branding and the revival of brand meaning[J].Journal of Marketing,2003,67(3):19-33
[18]王本芹.论农业生产中有机肥利用与甘蓝种植[J].农民致富之友,2013,(18):63WANG B Q.The utilization of organic fertilizer and the cultivation of cabbage in agricultural production[J].Nongmin Zhifu Zhiyou,2013,(18):63
[19]胡为,王迪轩,夏妹,等.商品有机肥的质量标准及其在农业生产上的应用[J].科学种养,2017,(1):34-36HU W,WANG D X,XIA M,et al.Quality standard of commercial organic fertilizer and its application in agricultural production[J].Kexue Zhongyang,2017,(1):34-36
[20]查尔斯·霍顿·库利.人类本性与社会秩序[M].包凡一,王源,译.北京:华夏出版社,1999:22-52CHARLES H C.Human Nature and Social Order[M].BAO FY,WANG Y,trans.Beijing:Huaxia Press,1999:22-52
[21]张艳霞.城市家庭中性别角色观念和行为的代际传递--独生子女家庭与非独生子女家庭比较[J].社会学,2009,(3):1-7ZHANG Y X.Intergenerational transmission of gender roles’concept and behaviors in urban families:A comparison between only-child families and non-only-child families[J].Sociology,2009,(3):1-7
[22]徐岚,崔楠,熊晓琴.父辈品牌代际影响中的消费者社会化机制[J].管理世界,2010,(4):83-98XU L,CUI N,XIONG X Q.The socialized-consumers mechanism the intergenerational influence of the parental brand[J].Management World,2010,(4):83-98
[23]BANDURA A.Social Learning Theory[M].Oxford,England:Prentice-Hall,1977:33-52
[24]成晓光.班杜拉的社会学习理论中的认知因素[J].辽宁师范大学学报:社会科学版,2003,26(6):30-33CHENG X G.Cognitive factors in Bandura’s social theory of learning[J].Journal of Liaoning Normal University:Social Sciences Edition,2003,26(6):30-33
[25]陆铭,蒋仕卿,陈钊,等.摆脱城市化的低水平均衡--制度推动、社会互动与劳动力流动[J].复旦学报:社会科学版,2013,55(3):48-64LU M,JIANG S Q,CHEN Z,et al.Escaping the low-equilibrium of urbanization:Institutional push,social interaction and labor migration[J].Fudan Journal:Social Sciences,2013,55(3):48-64
[26]BROCK W A,DURLAUF S N.Discrete choice with social interactions[J].The Review of Economic Studies,2001,68(2):235-260
[27]BERRY W D,DEMERITT J H R,ESAREY J.Testing for interaction in binary Logit and Probit models:Is a product term essential?[J].American Journal of Political Science,2010,54(1):248-266
[28]于芷慧,李晓平,姜志德.周至县农民施用商品有机肥行为和意愿的统计分析[J].齐齐哈尔大学学报,2012,28(6):90-94YU Z H,LI X P,JIANG Z D.Questionnaire and statistical analysis for farmers’commercial fertilizer use behaviors and willingness on commercial organic fertilizer application in Zhouzhi County[J].Journal of Qiqihar University,2012,28(6):90-94
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