基于移动社交网络的竞争情报联盟构建研究
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摘要
[目的/意义]旨在为基于移动社交网络的竞争情报联盟构建提供参考。[方法/过程]阐述移动社交网络兴起原因,分析其与情报探索的紧密关系;从以政府为主导的国家间竞争情报联盟、企业为主体的国内竞争情报联盟、图书馆及高校提供人才理论支持等方面分析了基于移动社交网络的竞争情报联盟构建主体,并尝试构建模型。[结果/结论]构建的基于移动社交网络的竞争情报联盟模型是以政府为主导、企业为主力和高校图书馆为辅助,可为国内竞争情报工作的发展提供新思路。
[Purpose/significance] The paper is to provide references for the construction of competitive intelligence alliance based on mobile social networks. [Method/process]The paper expounds the reasons for the rise of mobile social networks,and analyzes their close relationship with mobile social networks and intelligence exploration; moreover,it analyzes the construction of competitive intelligence alliance based on mobile social networks from the aspects of government-led inter-state competitive intelligence alliances,domestic competitive intelligence alliances dominated by enterprises,and libraries and universities providing talent and theoretical support,and finally tries to build the model. [Result/conclusion] The constructed competitive intelligence alliance based on mobile social networks is taking the government as the leading force,enterprises as the main force and university libraries as the auxiliary,which can provide new ideas for the development of domestic competitive intelligence work.
[Purpose/significance] The paper is to provide references for the construction of competitive intelligence alliance based on mobile social networks. [Method/process]The paper expounds the reasons for the rise of mobile social networks,and analyzes their close relationship with mobile social networks and intelligence exploration; moreover,it analyzes the construction of competitive intelligence alliance based on mobile social networks from the aspects of government-led inter-state competitive intelligence alliances,domestic competitive intelligence alliances dominated by enterprises,and libraries and universities providing talent and theoretical support,and finally tries to build the model. [Result/conclusion] The constructed competitive intelligence alliance based on mobile social networks is taking the government as the leading force,enterprises as the main force and university libraries as the auxiliary,which can provide new ideas for the development of domestic competitive intelligence work.
引文
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[12]乐思软件.如何通过互联网收集竞争对手的情报[EB/OL].[2018-10-25]. http://www. knowlesys. cn/cn/articles/competitive_intelligence/collect_ci_internet. html.
[13]陶丽.基于区域图书馆联盟的企业竞争情报系统[J].情报探索,2012(7):65-67.
[2] ARRIGO E. Deriving Competitive Intelligence from Social Media:Microblog Challenges and Opportunities[J]. International Journal of Online Marketing,2016,6(2):49-61.
[3] KIM Y,DWIVEDI R,ZHANG J. Competitive intelligence in social media Twitter:i Phone 6 vs. Galaxy S5[J]. Online Information Review,2016,40(1):42-61.
[4]王树义,王鑫.面向影子分析的社交媒体竞争情报搜集[J].情报学报,2011(1):13-20.
[5]胡安琪,周毅,吉顺权.社交媒体企业竞争情报源的应用理论与功能价值研究[J].现代情报,2017(4):48-53.
[6]朱荣贵.大数据环境下企业竞争情报发展研究[J].才智,2018(15):213.
[7]百度百科.微博发帖量统计[EB/OL].[2018-11-08]. https://iask. sina. com. cn/b/1mOMrbBw1xMz. html.
[8]逄锦荣,张雨.大数据环境下中小企业竞争情报需求分析与实施策略研究[J].山东科技大学学报(社会科学版),2018(4):80-87.
[9] 360百科.自媒体时代[EB/OL][2018-11-08].https://baike. so. com/doc/2256106-2386957. html.
[10]王知津.竞争情报[M].北京:社会科学文献出版社,2005:54.
[11]高国伟,栾泽权.我国竞争情报联盟研究综述[J].情报科学,2018(8):160-164.
[12]乐思软件.如何通过互联网收集竞争对手的情报[EB/OL].[2018-10-25]. http://www. knowlesys. cn/cn/articles/competitive_intelligence/collect_ci_internet. html.
[13]陶丽.基于区域图书馆联盟的企业竞争情报系统[J].情报探索,2012(7):65-67.