丽江文化品牌成长性研究
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摘要
丽江拥有少数民族文化资源和红色抗战文化资源,文化品牌包括文化旅游、旅游工艺品、影视业、节庆文化产业、文化创意园,公益性文化等。文化产业的升级过程是产业从无品牌或商标、低端品牌到高端品牌发展的过程,文化品牌建设的核心是品质和文化创意。针对丽江文化产业实际,提出创建丽江文化品牌的意义和一系列对策措施。
Lijiang is rich in minority cultures and the red anti-war cultures. Lijiang culture brands include culture-oriented tourism,handicrafts article brand,film and TV industry brand,festival culture industry brand,cultural and creative brand as well as common weal culture brand,etc. The upgrade process of culture industry is the developing process of industry from no brand,low-end brand to the high-end brand. The key of building culture brand is paying much attention to the quality and culture creativity. Therefore,the writer puts forward the significance of creating Lijiang culture brand and a series of countermeasures.
Lijiang is rich in minority cultures and the red anti-war cultures. Lijiang culture brands include culture-oriented tourism,handicrafts article brand,film and TV industry brand,festival culture industry brand,cultural and creative brand as well as common weal culture brand,etc. The upgrade process of culture industry is the developing process of industry from no brand,low-end brand to the high-end brand. The key of building culture brand is paying much attention to the quality and culture creativity. Therefore,the writer puts forward the significance of creating Lijiang culture brand and a series of countermeasures.
引文
[1]陈洪金,和文,和东升,等.丽江红色文化发展研究[J].丽江社会科学:内刊,2015(3):8-10.
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[4]吕承超.文化产业发展的品牌机制及战略研究[J].四川师范大学学报:社会科学版,2012(7):73-75.
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[6]赵亚男.城镇文创产业文化品牌建设研究一以杭州创意良渚基地为例[D].杭州:浙江大学,2012.
[2]创意产业园区.百度百科[EB/OL].[2017-03-01].http://baike.baidu.com/link?url=TZBQHc Ehdz TEX3Fx0D3Ojthvktey0A5W bb FDY_Wk Hv MDf-CLUZ2QZ8CAUe G3h2Ly Y4_m HB8-GGGLc W1_gmf M2a.
[3]欧阳友权,杜鹃.我国文化品牌发展现状、问题及对策[J].黑龙江社会科学,2009(5):121-124.
[4]吕承超.文化产业发展的品牌机制及战略研究[J].四川师范大学学报:社会科学版,2012(7):73-75.
[5]晏雄.丽江民族文化产业集群式发展研究[D].昆明:云南大学,2014.
[6]赵亚男.城镇文创产业文化品牌建设研究一以杭州创意良渚基地为例[D].杭州:浙江大学,2012.