高校网络编辑专业品牌形象发展探析
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摘要
当代社会越来越注重品牌战略,作为一种系统性、整体性和综合性的竞争战略,品牌形象战略在高校各专业的发展中越来越具有现实意义。网络编辑作为互联网时代的新兴职业,在网站后台为互联网高速发展和网络媒体快速成长添砖加瓦,成为互联网时代不可或缺的职业之一。本文以福建信息职业技术学院网络编辑专业的发展为例,结合互联网的调查数据,探讨网络编辑人员现状、网络编辑课程专业的建设,核心技能的开发、就业,并针对该专业的品牌形象发展提供可行性建议。
Contemporary society pays more and more attention to brand strategy. As a systematic,holistic and comprehensive competitive strategy,brand image strategy has more and more practical significance in the development of colleges and universities.As an emerging profession in the Internet era,the network editing has contributed to the rapid development of the Internet and the fast growth of the online media at the background of the website and becoming one of the indispensable professions in the Internet age. Taking the development of the network editing profession of Fujian Polytechnic of Information Technology as an example,this paper combines the survey data of the Internet to explore the status of network editors,the construction of network editing courses,the development of core skills,employment,and provide feasible suggestion for the development of the brand image.
Contemporary society pays more and more attention to brand strategy. As a systematic,holistic and comprehensive competitive strategy,brand image strategy has more and more practical significance in the development of colleges and universities.As an emerging profession in the Internet era,the network editing has contributed to the rapid development of the Internet and the fast growth of the online media at the background of the website and becoming one of the indispensable professions in the Internet age. Taking the development of the network editing profession of Fujian Polytechnic of Information Technology as an example,this paper combines the survey data of the Internet to explore the status of network editors,the construction of network editing courses,the development of core skills,employment,and provide feasible suggestion for the development of the brand image.
引文
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[6]中国互联网络信息中心(CNNIC).第42次《中国互联网络发展状况统计报告》[Z].2018-8-20.
[2]谢祁.高校品牌竞争优势及其法则[J].沈阳工程学院学报:社会科学版,2006(3):338-340.
[3][美]保罗·莱文森.新新媒介[M].上海:复旦大学出版社,2011:136.
[4]张锐,张燚.高校品牌研究:回顾与展望[J].重庆文理学院学报(社会科学版),2008,27(4):18-22.
[5]孙红霞.服务类高职院校品牌形象建设的思考[J].辽宁高职学报,2012,14(1).
[6]中国互联网络信息中心(CNNIC).第42次《中国互联网络发展状况统计报告》[Z].2018-8-20.