农民电商创业行为选择及其影响因素分析——基于江西省150个农民电商创业户数据
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摘要
基于江西省150个农民电商创业样本,分析农民电商创业行为选择、影响因素以及影响方向和程度。结合个体特征、家庭特征和创业行为等方面选取9个变量,采用二元Logistic回归模型对农民电商合作创业行为及其影响因素进行实证分析。结果表明:农民的年龄、家庭劳动力、与亲友的信任程度对农民电商合作创业行为的影响程度最大;文化程度、从事的电商领域、社交能力等因素次之。最后,针对研究结果提出相关政策建议。
Based on sample data of 150 farmers in Jiangxi Province who are involved in e-commerce business,this paper selected 9 variables from individual characteristics,family characteristics and entrepreneurial behavior,and used the binary logistic regression model to analyze farmers' e-commerce cooperative entrepreneurial behavior and its influencing factors.The results show that age,family labor force and trust degree with relatives and friends have the greatest influence on their e-commerce cooperative venture behavior followed by education,e-commerce field,social ability and other factors.Finally,some policy recommendations were accordingly proposed.
Based on sample data of 150 farmers in Jiangxi Province who are involved in e-commerce business,this paper selected 9 variables from individual characteristics,family characteristics and entrepreneurial behavior,and used the binary logistic regression model to analyze farmers' e-commerce cooperative entrepreneurial behavior and its influencing factors.The results show that age,family labor force and trust degree with relatives and friends have the greatest influence on their e-commerce cooperative venture behavior followed by education,e-commerce field,social ability and other factors.Finally,some policy recommendations were accordingly proposed.
引文
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[15]朱明芬.农民创业行为影响因素分析———以浙江杭州为例[J].中国农村经济,2010(3):25-34.
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[19]叶秀敏.涉农电子商务的主要形态及对农村社会转型的意义[J].中国党政干部论坛,2014(5):59-61.
[20]童灿,钱春桃.基于SWOT框架的江苏省农产品电商行业分析[J].安徽农业科学,2015,43(29):360-363.
[21]刘可.农村电子商务发展探析[J].经济体制改革,2008(6):171-174.
[22]李岚,张雁.基于社区零售服务的B2C电子商务创业模式研究[J].改革与战略,2015,31(7):61-63.
[23]王新春,戚桂杰,梁乙凯.农村电子商务创业的演进机制———以博兴湾头村为例[J].科技管理研究,2016,36(23):249-253.
[24]李京文.中国电子商务的发展现状与未来趋势[J].河北学刊,201,36(1):107-109.
[25]汪三贵,刘湘琳,史识洁,等.人力资本和社会资本对返乡农民工创业的影响[J].农业技术经济,2010(12):4-10.
[26]邓俊淼.农民工创业环境管理研究[J].农业经济,2010(4):86-89.
[2]曾亿武,邱东茂,沈逸婷,等.淘宝村形成过程研究:以东风村和军埔村为例[J].经济地理,2015,35(12):90-97.
[3]张青,曹尉.社会资本对个人网络创业绩效影响的实证研究[J].研究与发展管理,2010,22(1):34-42.
[4]吴亦娇,赵子健.“互联网+”背景下我国电子商务发展研究[J].宏观经济管理,2017(2):71-74.
[5]BERGLUND K,GADDEFORS J,LINDGREN M.Provoking identities:Entrepreneurship and emerging identity positions in ru-ral development[J].Entrepreneurship and Regional Development,2016,28(1-2):76-96.
[6]孙红霞,郭霜飞,陈浩义.创业自我效能感、创业资源与农民创业动机[J].科学学研究,2013,31(12):1879-1888.
[7]蒋剑勇,钱文荣,郭红东.社会网络、先前经验与农民创业决策[J].农业技术经济,2014(2):17-25.
[8]马光荣,杨恩艳.社会网络、非正规金融与创业[J].经济研究,2011,46(3):83-94.
[9]李长峰,庄晋财.农民工创业初期行业选择影响因素的实证研究[J].农村经济,2014(01):109-113.
[10]JARKKO U P,ALISTAIR A.Developing the entrepreneurial skills of farmers:Some myths explored[J].International Journalof Entrepreneurship Behaviour&Research,2006,12(1):21-39.
[11]王超恩,刘庆.社会资本与农民工创业融资方式选择[J].西北农林科技大学学报(社会科学版),2015,15(2):43-50.
[12]CABRAS I,MOUNT M.Economic development,entrepreneurial embeddedness and resilience:The case of pubs in rural ire-land[J].European Planning Studies,2016,24(2):254-276.
[13]STATHOPOULOU S,PSALTOPOULOS D,SKURAS D.Rural entrepreneurship in Europe:A research framework and agenda[J].International Journal of Entrepreneurial Behavior&Research,2004,10(6):404-425.
[14]李树,于文超.农村金融多样性对农民创业影响的作用机制研究[J].财经研究,2018,44(1):4-19.
[15]朱明芬.农民创业行为影响因素分析———以浙江杭州为例[J].中国农村经济,2010(3):25-34.
[16]AKGUN P,NIJKAMP T,BAYCAN,et al.Embeddedness of entrepreneurs in rural areas:Acomparative rough set date analy-sis[J].Festschrift Poor Economist Socials Geographer,2010(5):538-553.
[17]POON J,THAI D T,NAYBOR D.Social capital and female entrepreneurship in rural regions:Evidence from Vietnam[J].Applied Geography,2012,35(1-2):308-315.
[18]余达锦,杨淑玲.我国农业电子商务发展的动力机制及其策略分析[J].安徽农业科学,2008(11):4709-4711.
[19]叶秀敏.涉农电子商务的主要形态及对农村社会转型的意义[J].中国党政干部论坛,2014(5):59-61.
[20]童灿,钱春桃.基于SWOT框架的江苏省农产品电商行业分析[J].安徽农业科学,2015,43(29):360-363.
[21]刘可.农村电子商务发展探析[J].经济体制改革,2008(6):171-174.
[22]李岚,张雁.基于社区零售服务的B2C电子商务创业模式研究[J].改革与战略,2015,31(7):61-63.
[23]王新春,戚桂杰,梁乙凯.农村电子商务创业的演进机制———以博兴湾头村为例[J].科技管理研究,2016,36(23):249-253.
[24]李京文.中国电子商务的发展现状与未来趋势[J].河北学刊,201,36(1):107-109.
[25]汪三贵,刘湘琳,史识洁,等.人力资本和社会资本对返乡农民工创业的影响[J].农业技术经济,2010(12):4-10.
[26]邓俊淼.农民工创业环境管理研究[J].农业经济,2010(4):86-89.