上海市大学生烟草信息媒体接触途径及新媒体接触情况研究
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摘要
目的了解上海市大学生烟草相关信息接触途径及新媒体途径接触情况,为学生控烟宣传提供参考。方法对上海市447名大学生进行问卷调查。调查内容包括吸烟情况以及烟草促销/控烟信息在传统媒体和新媒体中的接触情况。结果调查对象烟草促销信息和控烟信息总暴露率分别为79.6%和61.3%;新媒体暴露率为38.0%和29.3%。烟草信息新媒体暴露途径前3位为微信、微博和门户网站,并以图片、漫画、视频动画等形式的传播效果最好。结论目前,高校学生烟草暴露情况依然严峻,建议完善和加大广告法的监督范围和实施力度。同时,应利用新媒体的优势并结合高校学生接受信息的特点,加强控烟信息的传播,从而降低高校学生的吸烟行为。
Objective To understand the approaches of tobacco-related information contact and the new media contact among college students in Shanghai, and to provide reference for students' tobacco control propaganda. Methods A questionnaire survey was conducted among 447 college students in Shanghai. The survey included smoking and exposure of tobacco promotion/tobacco control information in traditional and new media. Results The total exposure rates of tobacco promotion information and tobacco control information were 79.6% and 61.3%, respectively, while exposure rates of these two kinds of tobacco information through new media were 38.0% and 29.3%. The top three ways of exposure of new media of tobacco information were WeChat, micro-blog, and portal website, and the best ways of transmission were pictures, cartoons, and video animation. Conclusion At present, the situation of tobacco exposure among college students is still serious. It is suggested that the scope of supervision and enforcement of advertising law should be improved and enlarged. At the same time, the advantages of new media should be utilized and the characteristics of college students' acceptance of information should be combined to strengthen the dissemination of information on tobacco control and reduce the smoking behavior of college students.
Objective To understand the approaches of tobacco-related information contact and the new media contact among college students in Shanghai, and to provide reference for students' tobacco control propaganda. Methods A questionnaire survey was conducted among 447 college students in Shanghai. The survey included smoking and exposure of tobacco promotion/tobacco control information in traditional and new media. Results The total exposure rates of tobacco promotion information and tobacco control information were 79.6% and 61.3%, respectively, while exposure rates of these two kinds of tobacco information through new media were 38.0% and 29.3%. The top three ways of exposure of new media of tobacco information were WeChat, micro-blog, and portal website, and the best ways of transmission were pictures, cartoons, and video animation. Conclusion At present, the situation of tobacco exposure among college students is still serious. It is suggested that the scope of supervision and enforcement of advertising law should be improved and enlarged. At the same time, the advantages of new media should be utilized and the characteristics of college students' acceptance of information should be combined to strengthen the dissemination of information on tobacco control and reduce the smoking behavior of college students.
引文
[1]肖燕妮.怀化市某高校大学生吸烟状况及其影响因素研究[D].长沙:中南大学, 2014.
[2]周花,张利.大学生吸烟行为的影响因素及控烟对策的研究进展[J].蚌埠医学院学报, 2017, 42(10):1430-1433.
[3] Mays D, Hawkins K B, Bredfeldt C, et al. The Effects of framed messages for engaging adolescents with online smoking prevention interventions[J]. Transl Behav Med,2017, 7(2):196-203.
[4] Madkour A S, Ledford E C, Andersen L, et al. Tobacco advertising/promotions and adolescents, smoking risk in Northern Africa[J]. Tob Control, 2014, 23(3):244-252.
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[6] Davis K C, Patel D, Shafer P, et al. Association between media doses of the tips from former smokers campaign and cessation behaviors and intentions to quit among cigarette smokers, 2012-2015[J]. Health Educ Behav,2018, 45(1):52-60.
[7]武上力,张艳如,王云鹤.移动社交时代下自媒体之比较研究——以微信、微博与QQ空间为例[J].新媒体研究, 2015, 1(1):14, 27-28.
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[9] English L M, Hsia J, Malarcher A. Tobacco advertising,promotion, and sponsorship(taps)exposure, anti-taps policies, and students’ smoking behavior in Botswana and South Africa[J]. Prev Med, 2016, 91(S):S28-S34.
[10]孙盼盼.河南省初中生烟草暴露现状及影响因素分析[D].郑州:郑州大学, 2016.
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[13]王卫峰,周刚,孙盼盼,等.河南省初中学生烟草广告和促销暴露现状研究[J].现代预防医学, 2016, 43(11):2005-2008, 2016.
[14]熊文军.我国烟草品牌微博营销的反思[J].新闻传播,2016(3):49-50.
[15]綦斐,李善鹏,贾晓蓉,等.青岛初中生烟草使用情况及烟草广告和促销暴露调查[J].中国公共卫生, 2016,32(10):29-33.
[16] Khalil G E,Wang H, Calabro K S, et al. From the experience of interactivity and entertainment to lower intention to smoke:A randomized controlled trial and path analysis of a web-based smoking prevention program for adolescents[J/OL]. J Med Internet Res, 2017,19(2):e44(2017-02-16)[2019-04-04]. http://preprints.jmir.org/preprint/7174. DOI:10.2196/jmir.7174.
[17] Haug S, Castro R P, Filler A, et al. Efficacy of an internet and SMS-based integrated smoking cessation and alcohol intervention for smoking cessation in young people:Study protocol of a two-arm cluster randomised controlled trial[J]. Bmc Public Health, 2014, 14:1140.
[18]世界卫生组织. 2013年世界卫生组织全球烟草流行报告[R].日内瓦:世界卫生组织, 2013.
[19] Emory K T, Messer K, Vera L, et al. Receptivity to cigarette and tobacco control messages and adolescent smoking initiation[J]. Tob Control, 2015, 24(3):281-284.
[20]纪娇.新媒体视角下提升青少年健康素养和健康生活方式的研究[D]:南京:南京中医药大学, 2015.
[21]姚伟宁.青少年网民群体特征与上网行为的动态变迁——历年《中国青少年上网行为调查报告》研析[J].中国青年研究, 2017(2):90-97.
[22]胡百精,冯雯婷,陈明子.大众媒体的控烟图景与传播模式研究[J].中国健康教育, 2012, 28(11):895-899,915.
[23]李莉,田凤华,唐芹,等.新媒体在健康科普传播中的应用[J].中国健康教育, 2013, 29(2):188-189.
[24]王敏,王琴梅,万博.中国互联网普及的空间差异及其影响因素分析[J].统计与决策, 2018, 34(7):101-104.
[25]石芳慧,何亚平,徐刚,等.新媒体在青少年控烟领域中的研究及应用进展[J].上海交通大学学报(医学版),2019, 39(2):213-216.
[26]沈文达,江国虹,李威,等.“天津控烟”微信公众号信息传播特点分析[J].中国慢性病预防与控制, 2017,25(9):686-688.
[2]周花,张利.大学生吸烟行为的影响因素及控烟对策的研究进展[J].蚌埠医学院学报, 2017, 42(10):1430-1433.
[3] Mays D, Hawkins K B, Bredfeldt C, et al. The Effects of framed messages for engaging adolescents with online smoking prevention interventions[J]. Transl Behav Med,2017, 7(2):196-203.
[4] Madkour A S, Ledford E C, Andersen L, et al. Tobacco advertising/promotions and adolescents, smoking risk in Northern Africa[J]. Tob Control, 2014, 23(3):244-252.
[5] Dunlop S, Freeman B, Perez D. Exposure to internet-based tobacco advertising and branding:Results from population surveys of Australian youth2010-2013[J/OL]. J Med Internet Res, 2016, 18(6):e104(2016-07-23)[2019-04-04]. http://preprints.jmir.org/preprint/5595. DOI:10.2196/jmir.5595.
[6] Davis K C, Patel D, Shafer P, et al. Association between media doses of the tips from former smokers campaign and cessation behaviors and intentions to quit among cigarette smokers, 2012-2015[J]. Health Educ Behav,2018, 45(1):52-60.
[7]武上力,张艳如,王云鹤.移动社交时代下自媒体之比较研究——以微信、微博与QQ空间为例[J].新媒体研究, 2015, 1(1):14, 27-28.
[8] Cavazos-Rehg P A, Krauss M J, Spitznagel E L, et al.Hazards of new media:youth's exposure to tobacco ads/promotions[J]. Nicotine Tob Res, 2014, 16(4):437-444.
[9] English L M, Hsia J, Malarcher A. Tobacco advertising,promotion, and sponsorship(taps)exposure, anti-taps policies, and students’ smoking behavior in Botswana and South Africa[J]. Prev Med, 2016, 91(S):S28-S34.
[10]孙盼盼.河南省初中生烟草暴露现状及影响因素分析[D].郑州:郑州大学, 2016.
[11]中国疾病预防控制中心. 2015年中国成人烟草调查报告[R].北京:中国疾病预防控制中心, 2015.
[12]吉宁,董建群,刘敏,等.我国成年人烟草广告接触情况及影响因素分析[J].中国健康教育, 2016, 32(7):579-582,586.
[13]王卫峰,周刚,孙盼盼,等.河南省初中学生烟草广告和促销暴露现状研究[J].现代预防医学, 2016, 43(11):2005-2008, 2016.
[14]熊文军.我国烟草品牌微博营销的反思[J].新闻传播,2016(3):49-50.
[15]綦斐,李善鹏,贾晓蓉,等.青岛初中生烟草使用情况及烟草广告和促销暴露调查[J].中国公共卫生, 2016,32(10):29-33.
[16] Khalil G E,Wang H, Calabro K S, et al. From the experience of interactivity and entertainment to lower intention to smoke:A randomized controlled trial and path analysis of a web-based smoking prevention program for adolescents[J/OL]. J Med Internet Res, 2017,19(2):e44(2017-02-16)[2019-04-04]. http://preprints.jmir.org/preprint/7174. DOI:10.2196/jmir.7174.
[17] Haug S, Castro R P, Filler A, et al. Efficacy of an internet and SMS-based integrated smoking cessation and alcohol intervention for smoking cessation in young people:Study protocol of a two-arm cluster randomised controlled trial[J]. Bmc Public Health, 2014, 14:1140.
[18]世界卫生组织. 2013年世界卫生组织全球烟草流行报告[R].日内瓦:世界卫生组织, 2013.
[19] Emory K T, Messer K, Vera L, et al. Receptivity to cigarette and tobacco control messages and adolescent smoking initiation[J]. Tob Control, 2015, 24(3):281-284.
[20]纪娇.新媒体视角下提升青少年健康素养和健康生活方式的研究[D]:南京:南京中医药大学, 2015.
[21]姚伟宁.青少年网民群体特征与上网行为的动态变迁——历年《中国青少年上网行为调查报告》研析[J].中国青年研究, 2017(2):90-97.
[22]胡百精,冯雯婷,陈明子.大众媒体的控烟图景与传播模式研究[J].中国健康教育, 2012, 28(11):895-899,915.
[23]李莉,田凤华,唐芹,等.新媒体在健康科普传播中的应用[J].中国健康教育, 2013, 29(2):188-189.
[24]王敏,王琴梅,万博.中国互联网普及的空间差异及其影响因素分析[J].统计与决策, 2018, 34(7):101-104.
[25]石芳慧,何亚平,徐刚,等.新媒体在青少年控烟领域中的研究及应用进展[J].上海交通大学学报(医学版),2019, 39(2):213-216.
[26]沈文达,江国虹,李威,等.“天津控烟”微信公众号信息传播特点分析[J].中国慢性病预防与控制, 2017,25(9):686-688.