摘要
体验经济理论与乡村旅游开发具有完美的契合点,以体验经济的视角进行休闲农业资源的乡村旅游开发,是从满足旅游者需求的角度出发,利用乡村农业休闲资源,引导旅游者品味田园生活,体验农事劳作,参与乡村休闲活动,获得乡村生活乐趣。休闲农业资源在开发中要遵循一定的原则,因地制宜,适度开发,才能产生价值,真正为旅游业服务,并实现由资源到产品的转化;在竞争策略上要错位发展、有针对性;在产品形态上要观赏性与体验性相结合,一静一动,张弛有度;独特性与多样性相结合,突出核心竞争力;最主要的还是以人为本,体现人文关怀。休闲农业资源的乡村旅游开发,要以体验经济理论为指导,科学分析资源条件,做好整体规划;深度挖掘休闲农业资源的内涵,凝练项目主题;设计有创意的参与性体验项目;培育核心竞争力,树立品牌形象。
Experience economy theory and the development of rural tourism have a perfectconvergence. From the perspective of experience economy,rural tourism developmentof leisure agricultural resources is carried out to satisfy the needs of tourists.Rural agricultural and leisure resources are utilized to guide tourists to taste rural life,experience farming activities,participate in rural leisure activities and obtain rural life fun. The development of leisure agriculture resources should follow certain principles,adjust measures to local conditions anddevelopmoderately,in order to produce value,truly serve the tourism industry and realize the transformation from resources to products; in the competitivestrategy,it should becoordinated development and with target; in the form of products,it should be with ornamental and experiential combination and loose and tight managementinteractively with quiet; combined with uniqueness and diversity to highlight the core competitiveness; the most important thing is people-oriented,reflecting humanistic care. The development of rural tourismof leisure agriculture resources should be guided by the theory of experience economy,scientific analysis of resource conditions and overall planning; deeply excavate the connotation of leisure agriculture resources and condense the project theme; design participatory experience projects with creativity; cultivate core competitiveness and establish brand image.
引文
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