体验经济视角下休闲农业资源的乡村旅游开发
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摘要
体验经济理论与乡村旅游开发具有完美的契合点,以体验经济的视角进行休闲农业资源的乡村旅游开发,是从满足旅游者需求的角度出发,利用乡村农业休闲资源,引导旅游者品味田园生活,体验农事劳作,参与乡村休闲活动,获得乡村生活乐趣。休闲农业资源在开发中要遵循一定的原则,因地制宜,适度开发,才能产生价值,真正为旅游业服务,并实现由资源到产品的转化;在竞争策略上要错位发展、有针对性;在产品形态上要观赏性与体验性相结合,一静一动,张弛有度;独特性与多样性相结合,突出核心竞争力;最主要的还是以人为本,体现人文关怀。休闲农业资源的乡村旅游开发,要以体验经济理论为指导,科学分析资源条件,做好整体规划;深度挖掘休闲农业资源的内涵,凝练项目主题;设计有创意的参与性体验项目;培育核心竞争力,树立品牌形象。
Experience economy theory and the development of rural tourism have a perfectconvergence. From the perspective of experience economy,rural tourism developmentof leisure agricultural resources is carried out to satisfy the needs of tourists.Rural agricultural and leisure resources are utilized to guide tourists to taste rural life,experience farming activities,participate in rural leisure activities and obtain rural life fun. The development of leisure agriculture resources should follow certain principles,adjust measures to local conditions anddevelopmoderately,in order to produce value,truly serve the tourism industry and realize the transformation from resources to products; in the competitivestrategy,it should becoordinated development and with target; in the form of products,it should be with ornamental and experiential combination and loose and tight managementinteractively with quiet; combined with uniqueness and diversity to highlight the core competitiveness; the most important thing is people-oriented,reflecting humanistic care. The development of rural tourismof leisure agriculture resources should be guided by the theory of experience economy,scientific analysis of resource conditions and overall planning; deeply excavate the connotation of leisure agriculture resources and condense the project theme; design participatory experience projects with creativity; cultivate core competitiveness and establish brand image.
Experience economy theory and the development of rural tourism have a perfectconvergence. From the perspective of experience economy,rural tourism developmentof leisure agricultural resources is carried out to satisfy the needs of tourists.Rural agricultural and leisure resources are utilized to guide tourists to taste rural life,experience farming activities,participate in rural leisure activities and obtain rural life fun. The development of leisure agriculture resources should follow certain principles,adjust measures to local conditions anddevelopmoderately,in order to produce value,truly serve the tourism industry and realize the transformation from resources to products; in the competitivestrategy,it should becoordinated development and with target; in the form of products,it should be with ornamental and experiential combination and loose and tight managementinteractively with quiet; combined with uniqueness and diversity to highlight the core competitiveness; the most important thing is people-oriented,reflecting humanistic care. The development of rural tourismof leisure agriculture resources should be guided by the theory of experience economy,scientific analysis of resource conditions and overall planning; deeply excavate the connotation of leisure agriculture resources and condense the project theme; design participatory experience projects with creativity; cultivate core competitiveness and establish brand image.
引文
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[3]方世敏,贺亚兰.长沙市郊体验式乡村旅游开发研究[J].湘南学院学报,2015,36(3):19-24.
[4]唐书转.基于产业融合视角的河南休闲农业旅游资源开发[J].中国农业资源与区划,2016,37(3):221-224.
[5]王甫园,王开泳,陈田.国家级休闲农业园区的分布、类型与优化布局[J].农业现代化研究,2016,37(6):1035-1044
[6]基于农业休闲文化资源的乡村旅游开发研究[D].南京:南京农业大学,2009:F590.
[7]孙赫.山东省乡村旅游资源开发与产业发展模式探析[J].中国农业资源与区划,2016,37(11):220-225.
[8]王建芹.经济视角下法国休闲农业旅游开发现状及启示[J].世界农业,2016,442(2):157-161.
[9]毛峰.乡村旅游扶贫模式创新与策略深化[J].中国农业资源与区划,2016,37(10):212-217.
[10]江维国.我国农业旅游可持续发展研究[J].北方园艺,2016(6):171-175.
[11]陈伟珍.体验经济视角下的茶文化旅游开发模式研究[D].兰州:西北师范大学,2014.
[12]文南薰.茶文化旅游产品组合性开发研究[J].云南财经大学学报,2007(2):81-85.
[13]郑小敏.茶文化旅游体验影响因素研究[D].福州:福建农林大学,2012:4.
[14]冯卫英.茶文化旅游资源研究[D].南京:南京农业大学,2011:12.
[15]朱飞燕.试论我国茶文化旅游资源的现状、特性和开发策略[J].福建茶叶,2016,38(4):173-174.
[16]韩福丽.茶文化旅游与茶业经济发展策略的探讨[J].福建茶叶,2016,38(12):109-110.
[17]陈俣曦,覃志豪.吉安市茶叶产业发展研究[J].中国农业资源与区划,2010,31(4):50-53.