新零售背景下药农供求中药材途径探索——以亳州市谯城区为例
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摘要
随着"互联网+"战略的提出以及在各行各业的应用,"互联网+中药材"新零售模式正在掀起一股热潮。亳州作为我国四大药都之首,中药材的生产和销售仍然存在交易效率低、信息不对称等问题,必须从完善农村基础设施、构建农村电商服务体系、对药农进行电商知识培训、利用社群经济推动药材销售等方面着手,利用最新的信息技术打造钱上线下融合的销售模式,才能更好地增加销售机会,提高销售效率。
With the put-forward of "Internet+" strategy and its application in all walks of life,the new retail mode of "Internet+traditional Chinese medicine" is on the rise.As the number one of China's four medical towns,there are still some problems exist in Bozhou,such as the low turnover rate of the production and sales of traditional Chinese medicine,and imbalanced information,etc.Measures should be taken from the aspects of perfecting rural infrastructure,constructing rural e-commerce service system,providing e-commerce knowledge training to medicinal herb collectors,and promoting medicine sales by using community economy in order to better increase sales opportunities and sales efficiency by using the latest information technology and creating the sales mode of online-offline integration.
With the put-forward of "Internet+" strategy and its application in all walks of life,the new retail mode of "Internet+traditional Chinese medicine" is on the rise.As the number one of China's four medical towns,there are still some problems exist in Bozhou,such as the low turnover rate of the production and sales of traditional Chinese medicine,and imbalanced information,etc.Measures should be taken from the aspects of perfecting rural infrastructure,constructing rural e-commerce service system,providing e-commerce knowledge training to medicinal herb collectors,and promoting medicine sales by using community economy in order to better increase sales opportunities and sales efficiency by using the latest information technology and creating the sales mode of online-offline integration.
引文
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[2]杨永超.供给侧改革背景下我国农村电商发展动态及创新发展研究[J].商业经济研究,2017(5):58-60.
[3]王园园,刘超祥,訾少峰.亳州中药材种植业发展现状、问题及对策[J].长江大学学报(自然科学版),2014,11(29):79-82.
[4]黄和平,张雨雷,高广印.亳州中药材种子种苗产业发展问题与对策[J].安徽农业科学,2017,45(11):240-241.
[5]庞东升.新零售在农村市场的普及与发展研究[J].观察与评论,2018(7):5-6.
[6]姜文秀.大数据在新零售中的应用[J].信息与电脑,2017(21):124-126.
[7]李茂春.供给侧改革背景下的农村电商法律保障机制研究[J].辽宁行政学院学报,2016(8):34-37.