摘要
随着"互联网+"战略的提出以及在各行各业的应用,"互联网+中药材"新零售模式正在掀起一股热潮。亳州作为我国四大药都之首,中药材的生产和销售仍然存在交易效率低、信息不对称等问题,必须从完善农村基础设施、构建农村电商服务体系、对药农进行电商知识培训、利用社群经济推动药材销售等方面着手,利用最新的信息技术打造钱上线下融合的销售模式,才能更好地增加销售机会,提高销售效率。
With the put-forward of "Internet+" strategy and its application in all walks of life,the new retail mode of "Internet+traditional Chinese medicine" is on the rise.As the number one of China's four medical towns,there are still some problems exist in Bozhou,such as the low turnover rate of the production and sales of traditional Chinese medicine,and imbalanced information,etc.Measures should be taken from the aspects of perfecting rural infrastructure,constructing rural e-commerce service system,providing e-commerce knowledge training to medicinal herb collectors,and promoting medicine sales by using community economy in order to better increase sales opportunities and sales efficiency by using the latest information technology and creating the sales mode of online-offline integration.
引文
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