摘要
移动互联网技术的发展促进了移动社交网络平台的不断涌现与发展,这在方便人们沟通与交流的同时也导致负面言论与网络谣言的肆意传播,进而生成移动社交网络舆情。移动社交网络舆情的有效控制与引导对于政府的公信力与社会的和谐稳定意义重大。在分析移动社交网络舆情导控相关主体的基础上引入生态学的共生理论,运用Logistic方程构建政府、媒体等主体协同合作的移动社交网络舆情导控模型,揭示移动社交网络舆情的导控机理。基于此,通过对"东方之星"沉船事件及"天津港"爆炸事件的实证分析,提出移动社交网络舆情导控的对策建议,以为政府提升移动社交网络舆情导控能力提供决策支持。
The development of mobile internet technology has promoted the continuous emergence and development of mobile social network platforms. This facilitates people's communication, but also leads to the unremitting spread of negative speech and online rumors. The effective control and guidance of mobile social network public opinion is of great significance to the government's credibility and social harmony and stability. Based on the analysis of the relevant subjects of mobile social network public opinion control, the ecological symbiosis theory is introduced, the logistic equation is used to construct the mobile social network public opinion guidance model coordinated by the government and the media, and the guidance mechanism of mobile social network public opinion is revealed. Based on this, through the empirical analysis of the "Eastern Star" shipwreck accident and the "Tianjin Port" explosion accident, the countermeasures and suggestions for the mobile social network public opinion guidance are given, in order to provide decision support for the government to improve the public opinion control ability of the mobile social network.
引文
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