摘要
考虑制造商生产过程中存在学习效应,在由制造商与零售商构成的供应链中引入有利公平与不利公平概念,分析了有利公平与不利公平对零售价格与订购量的影响。分析结果表明,单位产品的初始生产时间越高零售价越高。在特定条件下,零售价随学习系数的增大而减少,零售商效应随有利公平参数的增加而减少,零售商订购量随不利公平感知强度增大而减少。
Considering the learning effect in the manufacturing process of manufacturers, the concepts of advantageous fairness and unfavorable fairness are introduced into the supply chain composed of manufacturers and retailers, and the effects of advantageous fairness and unfavorable fairness on retail price and order quantity are analyzed. The results show that the higher the initial production time, the higher the retail price.Under certain conditions, the retail price decreases with the increase of learning coefficient. The retailer effect decreases with the increase of favorable fairness parameters. The order quantity of retailers decreases with the increase of unfair perception intensity.
引文
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