基于SPSD评价标准的纯电动汽车感性意象设计方法
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摘要
为改进纯电动汽车造型设计方法,运用感性工学方法对纯电动SUV感性意象与设计要素的关系进行研究。基于用户意象感知特性提出风格、比例、曲面和细节(Style-Proportion-Surface-Detail,SPSD)评价标准,建立了纯电动SUV车型样本库,运用因子分析法筛选感性意象词汇,并基于SPSD评价标准提取设计要素;在改进的语义差异量表基础上,利用Qt软件编写调研程序,获取感性意象与设计要素的关系,应用数量化理论I类方法构建纯电动SUV感性意象与设计要素的关系模型,为纯电动汽车造型设计提供参考。
In order to Improve the design method of battery electric vehicles,the relationship between kansei image and design element of battery electric SUV was studied using kansei engineering method. The SPSD modeling evaluation standards of style, proportion, hook face and detail were proposed based on user image perception characteristics. A sample storehouse of battery electric SUV was established. The factor analysis method was perform to screen kansei image vocabulary. The design elements were extracted based on SPSD evaluation standard. Qt software was used to compose survey procedures to obtain the relationship data between kansei image and design elements based on the improved semantic difference scale. Method class I in quantitative theory was applied to establish the relationship model between kansei image and design elements of pure electric SUV. This study provided references for the modeling of battery electric vehicles.
In order to Improve the design method of battery electric vehicles,the relationship between kansei image and design element of battery electric SUV was studied using kansei engineering method. The SPSD modeling evaluation standards of style, proportion, hook face and detail were proposed based on user image perception characteristics. A sample storehouse of battery electric SUV was established. The factor analysis method was perform to screen kansei image vocabulary. The design elements were extracted based on SPSD evaluation standard. Qt software was used to compose survey procedures to obtain the relationship data between kansei image and design elements based on the improved semantic difference scale. Method class I in quantitative theory was applied to establish the relationship model between kansei image and design elements of pure electric SUV. This study provided references for the modeling of battery electric vehicles.
引文
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[2]卢兆麟,Frenkler F.基于产品语义分析的新能源汽车造型设计研究[J].机械设计,2017,34(3):111-116.
[3]Moons I,De Pelsmacker P.Emotions as determinants of electric car usage intention[J].Journal of Marketing Management,2012,28(3/4):195-237.
[4]苏建宁,江平宇,朱斌,等.感性工学及其在产品设计中的应用研究[J].西安交通大学学报,2004(1):60-63.
[5]Yuhazri M Y,Hidayah W N,Sihombing H,et al.Kansei engineering approach for the customers preferences of car design[C]//International Conference on Kansei Engineering&Emotion Research,Singapore,2018:289-295.
[6]苏畅,付黎明,魏君,等.基于感性工学和主成分分析的车身色彩设计[J].吉林大学学报:工学版,2016,46(5):1414-1419.
[7]朱炜,赵磊,王小龙.基于品牌意象的SUV造型设计方法[J].机械设计,2017,34(1):118-121.
[8]蒋长江.基于眼动信息和语义差分的汽车仪表界面评价研究[D].长春:吉林大学,2018.
[9]张书涛.基于认知思维的产品意象造型智能设计[D].兰州:兰州理工大学,2014.
[10]库尔特考夫卡.格式塔心理学原理[M].杭州:浙江教育出版社,1997.
[11]李月恩,王震亚,徐楠.感性工程学[M].北京:海洋出版社,2009.
[12]韩广华,樊博.李克特式量表语义差异对科学测量的影响[J].科技进步与对策,2017,34(20):1-6.
[13]李永锋.基于数量化理论Ⅰ的产品意象造型设计研究[J]机械设计,2010,27(4):40-43..