春节文化主题元素提取与衍生设计
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摘要
目的研究春节文化中的主题元素,构建春节文化主题元素的提取模型,挖掘提炼出具有识别性的设计元素,结合具体设计实践验证方法的可行性,以实现传统节日文化的传承和创新。方法通过搜集整理春节文化的感性词汇,深入分析春节文化的核心思想,综合运用感知分析和形状文法等方法,提取春节文化核心设计元素,提出春节文化元素的提取及衍生设计研究方法,实现春节文化与现代技术的交融,最后以创作案例进行验证。结论验证了方法模型的可行性,春节文化主题元素与现代技术的融合为春节文化设计创作注入了新活力,赋予了现代设计更高的文化内涵,既适应了时代的发展,又是传统文化创新发展的必然选择,有助于提升春节的文化内涵,促进传统文化的传承和发展。
The work aims to study the thematic elements contained in the Spring Festival culture, construct the extraction model of the theme elements of the Spring Festival culture, excavate the scientific rationality to extract the design elements with the identification and combine the feasibility of the specific design practice verification method to achieve the heritage and innovation of the traditional festival culture. Through collecting the emotional vocabulary of the Spring Festival culture and deeply analyzing the core ideas of the Spring Festival culture, comprehensive methods such as perceptual analysis and shape grammar were used to extract the core design elements of the Spring Festival culture, propose the methods for extracting the Spring Festival cultural elements and designing evolutionary research methods to realize the integration of Spring Festival culture and modern technology which was finally verified with creative cases. The feasibility of the methodological model was verified. The integration of elements of the Spring Festival cultural themes and modern technology has injected new vitality into the cultural design of the Spring Festival. The integration has given the modern design a higher cultural connotation, which has adapted to the development of the times and become the inevitable choice for development of traditional cultural innovation. The inevitable choice will help improve the cultural connotation of the Spring Festival and promote the inheritance and development of traditional culture.
The work aims to study the thematic elements contained in the Spring Festival culture, construct the extraction model of the theme elements of the Spring Festival culture, excavate the scientific rationality to extract the design elements with the identification and combine the feasibility of the specific design practice verification method to achieve the heritage and innovation of the traditional festival culture. Through collecting the emotional vocabulary of the Spring Festival culture and deeply analyzing the core ideas of the Spring Festival culture, comprehensive methods such as perceptual analysis and shape grammar were used to extract the core design elements of the Spring Festival culture, propose the methods for extracting the Spring Festival cultural elements and designing evolutionary research methods to realize the integration of Spring Festival culture and modern technology which was finally verified with creative cases. The feasibility of the methodological model was verified. The integration of elements of the Spring Festival cultural themes and modern technology has injected new vitality into the cultural design of the Spring Festival. The integration has given the modern design a higher cultural connotation, which has adapted to the development of the times and become the inevitable choice for development of traditional cultural innovation. The inevitable choice will help improve the cultural connotation of the Spring Festival and promote the inheritance and development of traditional culture.
引文
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[9]杨晓燕,刘帅,王伟伟.地域文化图形扁平化风格的应用[J].包装工程, 2015, 36(20):26—29.YANGXiao-yan,LIUShuai,WANGWei-wei.Application of Flat Design Style of Regional Culture Graphic[J]. Packaging Engineering, 2015, 36(20):26—29.
[10]王伟伟,杨延璞,杨晓燕.基于形状文法的产品形态创新设计研究与实践[J].图学学报, 2014, 35(1):68—73.WANGWei-wei,YANGYan-pu,YANGXiao-yan.StudyandPracticeofProductFormDesignBasedon ShapeGrammar[J].JournalofEngineeringGraphics,2014, 35(1):68—73.
[2]郑余.中国传统节日的视觉符号整理硏究[D].合肥:安徽工程大学, 2014.ZHENGYu.TheVisualSymbolsStudiesofChinese TraditionalFestival[D].Hefei:AnhuiPolytechnicUniversity, 2014.
[3]任雅芳.春节文化视觉符号设计探析[J].美与时代,2017(5):46—48.REN Ya-fang. Study on Visual Symbol Design of Spring Festival Culture[J]. Beauty and Times, 2017(5):46—48.
[4]陈莹.中国传统节日文化的图形语言提取与应用研究[D].重庆:重庆大学, 2014.CHENGYing.GraphicsLanguageofChineseTraditional Festival Culture Extraction And Application Research[D].Chongqing:CollegeofArtofChongqing University, 2014.
[5]章顺凯.当代传播语境下传统春节视觉符号的“再设计”[J].艺术探索, 2013, 27(2):109—110.ZHANGShun-kai.The"Redesign"oftheTraditional ChineseNewYearVisualSymbolsintheContextof ContemporaryCommunication[J].ArtisticExploration,2013, 27(2):109—110.
[6]王伟伟,金心,王毅.五行文化元素在茶禅系列用品设计中的应用[J].包装工程, 2013, 34(22):104—107.WANGWei-wei,JINXin,WANGYi.Applicationof Five Phases of Cultural Element in Tea and Zen Series ProductDesign[J].PackagingEngineering,2013,34(22):104—107.
[7]刘丽萍,李阳.江南园林文化因子提取及设计应用研究[J].包装工程, 2016, 37(24):57—62.LIULi-ping,LIYang.FactorsExtractionandDesign ApplicationofJiangnanGardenCulture[J].Packaging Engineering, 2016, 37(24):57—62.
[8]杨晓燕,李雪芹,彭晓红.诗经文化元素视觉化提取与衍生设计[J].包装工程, 2018, 39(4):76—81.YANG Xiao-yan, LI Xue-qin, PENG Xiao-hong. AnalysisandDerivationoftheVisualFeaturesof"Bookof Songs"CulturalElements[J].PackagingEngineering,2018, 39(4):76—81.
[9]杨晓燕,刘帅,王伟伟.地域文化图形扁平化风格的应用[J].包装工程, 2015, 36(20):26—29.YANGXiao-yan,LIUShuai,WANGWei-wei.Application of Flat Design Style of Regional Culture Graphic[J]. Packaging Engineering, 2015, 36(20):26—29.
[10]王伟伟,杨延璞,杨晓燕.基于形状文法的产品形态创新设计研究与实践[J].图学学报, 2014, 35(1):68—73.WANGWei-wei,YANGYan-pu,YANGXiao-yan.StudyandPracticeofProductFormDesignBasedon ShapeGrammar[J].JournalofEngineeringGraphics,2014, 35(1):68—73.