基于网络文本分析法下的阳朔乡村旅游游客偏好分析
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摘要
在信息技术高速发展和大数据时代背景下,网络文本分析法已成为研究游客对旅游目的地的要素偏好的重要方法之一。为了研究阳朔乡村旅游游客偏好,采用网络文本分析法研究相关旅游网站上游客的游记内容。研究表明,阳朔乡村旅游游客偏好主要集中在遇龙河、漓江等流域的漂流活动,消费偏好聚焦在西街的餐饮、住宿、购物等旅游体验上。从整体上讲,游客偏好乡村体验类活动,但服务质量较低、价格较高、特色不明显等问题突出,为后期的开发和管理指明方向。
Under the background of the big data times in which information technology is undergoing rapid development,network textual analysis has become one of the important methods to research visitor's preference for travel destination. To investigate visitors' preference for Yangshuo countryside tour,this article has adopted network textual analysis to investigate visitors' travel notes on related tourism websites. Results shows that visitors' preference for Yangshuo countryside tour mainly focuses on whitewater drifting in rivers as Yulong and Lijiang and their consuming preference concentrates on such travelling experiences as catering,accommodation and shopping in West Street. Generally speaking,visitors prefer experiencing activities in countryside,but in such region exist such problems as low service quality,higher price and indistinct features. This article has pointed out the direction for future management and exploitation.
Under the background of the big data times in which information technology is undergoing rapid development,network textual analysis has become one of the important methods to research visitor's preference for travel destination. To investigate visitors' preference for Yangshuo countryside tour,this article has adopted network textual analysis to investigate visitors' travel notes on related tourism websites. Results shows that visitors' preference for Yangshuo countryside tour mainly focuses on whitewater drifting in rivers as Yulong and Lijiang and their consuming preference concentrates on such travelling experiences as catering,accommodation and shopping in West Street. Generally speaking,visitors prefer experiencing activities in countryside,but in such region exist such problems as low service quality,higher price and indistinct features. This article has pointed out the direction for future management and exploitation.
引文
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[3]陈宁,申轩昂.基于网络文本分析的梯田景观旅游体验研究——以广西龙脊梯田为例[J].度假旅游,2018(4):44.
[2]刘孝娟.基于旅游数字足迹的目的地新媒体平台营销研究[D].郑州:郑州大学,2017.
[3]陈宁,申轩昂.基于网络文本分析的梯田景观旅游体验研究——以广西龙脊梯田为例[J].度假旅游,2018(4):44.