多元合作在数字阅读推广中的运用——以“扫码看书,百城共读”为例
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摘要
数字时代的全民阅读需要提倡数字阅读推广的多元合作,通过融合利用以主体、时间和内容划分的多元合作模式进行资源共享、协同发展。"扫码看书,百城共读"活动依据各合作方优势互补、弥合不足、各司其职,体现了多元合作品牌化、创新化和效益化的重要价值,总结出多元合作在数字阅读推广过程中应遵循共赢、分工、评估三个原则。
The reading for all initiative in the digital era requires cooperation of different quarters. Resources can be shared through multivariate cooperation which is based on service providers, reading time and reading contents. The activities of "Scan Code for Reading, Books Shared by Cities" are based on the complementary advantages of each quarter. We can thus identify the important value of multi-cooperation through is innovation, efficiency and wide acceptance by the public. At last, the paper summarizes that the multi-cooperation in digital reading promotion should follow the three principles of win-win, coordination and evaluation.
The reading for all initiative in the digital era requires cooperation of different quarters. Resources can be shared through multivariate cooperation which is based on service providers, reading time and reading contents. The activities of "Scan Code for Reading, Books Shared by Cities" are based on the complementary advantages of each quarter. We can thus identify the important value of multi-cooperation through is innovation, efficiency and wide acceptance by the public. At last, the paper summarizes that the multi-cooperation in digital reading promotion should follow the three principles of win-win, coordination and evaluation.
引文
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[13]闫伟东.欧美图书馆多元化阅读推广模式及其启示[J].图书情报工作,2013(12):82-87.
[14]李东来,奚惠娟,方嘉瑶.扫码看书,百城共读——读屏时代的图书馆免费数字阅读入口[J].图书馆建设,2017(4):40-43,50.
[2]曹敏燕.杭州图书馆搭建城市信息化平台知识工程推荐图书措力数字电视[N].中国文化报,2005-09-19(6).
[3]王波,等.中外图书馆阅读推广活动研究[M].北京:海洋出版社,2017.
[4]李妙妍.阅读推广离不开社会力量的广泛参与“阅读推广:社会合作新桥梁”论坛嘉宾精彩发言[N].新华书目报,2016-08-12(4).
[5]李怡梅,肖雨滋,钟春华.我国公共图书馆数字阅读推广现状及思考[J].图书馆,2015(6):32-36.
[6]人民网.北京把图书馆“搬”上地铁盘点中国最文艺的地铁站[EB/OL].(2015-01-16)[2018-02-01].ttp://culture.people.com.cn/n/2015/0116/c87423-26396356.html.
[7]吕梅.馆社合作共促阅读——图书馆与社会合作推动青少年阅读推广[J].图书与情报,2011(1):91-94.
[8]中国图书馆学会阅读推广委员会“扫码看书,百城共读”项目组.《“扫码看书,百城共读”年度报告2017》摘要[J].图书馆建设,2018(7):5-7.
[9]世纪超星[EB/OL].[2018-09-30].http://about.chaoxing.com/.
[10]济南市图书馆积极探索“微博直播+扫码看书”阅读推广之路[EB/OL].(2018-05-18)[2018-05-22].http://smks.lib-read.org/newsdetail.jsp?id=169.
[11]长春市文化广电新闻出版局.宽城区图书馆举办“地铁共读”数字资源推广活动[EB/OL].(2018-05-22)[2018-05-25].http://wgx.changchun.gov.cn/a/xwzx/xsqdt/2018/0525/1546.html.
[12]“码”上过暑假,阅读不间断,等你来挑战!——金陵图书馆推出暑期阅读计划[EB/OL].(2018-07-31)[2018-08-05].http://smks.lib-read.org/newsdetail.jsp?id=204.
[13]闫伟东.欧美图书馆多元化阅读推广模式及其启示[J].图书情报工作,2013(12):82-87.
[14]李东来,奚惠娟,方嘉瑶.扫码看书,百城共读——读屏时代的图书馆免费数字阅读入口[J].图书馆建设,2017(4):40-43,50.