斯伦贝谢在行业低迷期的发展战略
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摘要
在2014-2017年油气行业低迷期,斯伦贝谢采取积极主动的发展战略,一是根据市场变化情况调整决策层岗位,将发展重心向北美市场倾斜,同时加强一体化职能管理平台建设,提高职能管理效率,扩大一体化服务规模比例,逆周期调节生产管理业务。二是合理运用并购重组,完成对卡麦龙公司、威德福公司北美陆上完井压裂业务以及一系列细分专业市场优秀公司的并购,并对唯一盈利前景不佳的物探业务链条进行轻资产化重组,战略性优化物探业务。三是积极打造开放的信息平台,通过数字化促进生产协作化。
During the industry downturn from 2014 to 2017, Schlumberger proactively adopted development strategies to counter negative impacts. First, Schlumberger changed its senior management positions to move the development focus towards North America land market, improved functional management efficiency, increased the percentage of various integrated services as well as made counter-cyclical adjustment to Schlumberger Production Management business unit. Second, Schlumberger made the M&A deals of Cameron, Weatherford North America completion and hydraulic fracturing business and a series of boutique competitors and took the asset-light strategy and strategically optimized geophysics business for its industry chain that has not sound profitability only. Last but not the least, Schlumberger introduced DELFI Cognitive E&P Environment in 2017 and put great eff ort to pursue the path of digitalization.
During the industry downturn from 2014 to 2017, Schlumberger proactively adopted development strategies to counter negative impacts. First, Schlumberger changed its senior management positions to move the development focus towards North America land market, improved functional management efficiency, increased the percentage of various integrated services as well as made counter-cyclical adjustment to Schlumberger Production Management business unit. Second, Schlumberger made the M&A deals of Cameron, Weatherford North America completion and hydraulic fracturing business and a series of boutique competitors and took the asset-light strategy and strategically optimized geophysics business for its industry chain that has not sound profitability only. Last but not the least, Schlumberger introduced DELFI Cognitive E&P Environment in 2017 and put great eff ort to pursue the path of digitalization.
引文
[1]曾涛.斯伦贝谢的管控模式与并购策略[J].国际石油经济, 2016(9).
[2]曲晓强,董艳.“斯伦贝谢退出”如何影响地震采集业务[N].中国石油报, 2018-01-30(002).
[3]安永咨询公司.油服服务正处在十字路口——今后将会发生结构性变化[R]. 2018-06.
[4]王斌,何晓林.斯伦贝谢开发实时智能软件提高油气产量[J].中国石油企业, 2018(6).
[5]斯伦贝谢2014、2015、2016、2017年公司年报.
[2]曲晓强,董艳.“斯伦贝谢退出”如何影响地震采集业务[N].中国石油报, 2018-01-30(002).
[3]安永咨询公司.油服服务正处在十字路口——今后将会发生结构性变化[R]. 2018-06.
[4]王斌,何晓林.斯伦贝谢开发实时智能软件提高油气产量[J].中国石油企业, 2018(6).
[5]斯伦贝谢2014、2015、2016、2017年公司年报.