基于TPB与SEM的农户耕地地力保护补贴响应机制分析——以新疆奇台县为例
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摘要
为了探究农户对耕地地力保护补贴政策响应的内在机理,本文以计划行为理论(TPB)与行为决策理论为理论基础,对农户响应机理进行理论分析,构建农户补贴响应机制的理论模型,提出6个相关理论假设。利用AMOS软件建立农户响应的结构方程模型(SEM),基于奇台县8个乡镇的调研数据对假设进行验证性分析。结果表明:农户对耕地地力保护的行为态度、主观规范、感知行为控制对其耕地保护的行为意愿有显著影响,耕地地力保护补贴政策对其行为意愿与行为响应都有显著影响,农户响应遵循从认知到意愿再到行为的路径。据此提出开展耕地保护的宣传教育、加强耕地保护知识技术培训和拓展补贴方式与类型等建议。
In order to explore the internal mechanism of farmers' response to the subsidy policy of cultivated land productivity protection, based on the theory of TPB and behavioral decision-making, this paper makes a theoretical analysis of the response mechanism of peasant households, then construct the theoretical model of farmers' subsidy response mechanism and putting forward six relevant theoretical hypotheses. Structural equation model(SEM) of farmer household response was established by using AMOS software. The hypothesis was validated and analyzed based on the survey data of 8 townships in Qitai County. The results show that the behavioral attitude, subjective norms and perceived behavioral control of farmer households have a significant impact on their behavioral willingness to protect cultivated land. The subsidy policy of farmer households has a significant impact on their behavioral willingness and response. The response of farmer households follows the path from cognition to willingness and then to behavior. Therefore, some suggestions are put forward, such as carrying out propaganda and education of cultivated land protection, strengthening knowledge and technology training of cultivated land protection, and expanding the ways and types of subsidies.
In order to explore the internal mechanism of farmers' response to the subsidy policy of cultivated land productivity protection, based on the theory of TPB and behavioral decision-making, this paper makes a theoretical analysis of the response mechanism of peasant households, then construct the theoretical model of farmers' subsidy response mechanism and putting forward six relevant theoretical hypotheses. Structural equation model(SEM) of farmer household response was established by using AMOS software. The hypothesis was validated and analyzed based on the survey data of 8 townships in Qitai County. The results show that the behavioral attitude, subjective norms and perceived behavioral control of farmer households have a significant impact on their behavioral willingness to protect cultivated land. The subsidy policy of farmer households has a significant impact on their behavioral willingness and response. The response of farmer households follows the path from cognition to willingness and then to behavior. Therefore, some suggestions are put forward, such as carrying out propaganda and education of cultivated land protection, strengthening knowledge and technology training of cultivated land protection, and expanding the ways and types of subsidies.
引文
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[2]陈美球,刘桃菊.新时期提升我国耕地保护实效的思考[J].农业现代化研究,2018(1):1-8.
[3]方琳娜,陈印军,刘时东.东北地区中低产田时空分布特征及其改良措施[J].吉林农业科学,2015,40(2):57-61.
[4]徐明岗.我国耕地质量状况与提升对策[J].中国农业资源与区划,2016,37(7):8-14.
[5]金辉,黄忠华.基于农户行为的耕地保护研究综述[J].经营与管理,2017(1):101-105.
[6]张丽,侯敬丽.重庆主城区农户耕地利用和保护研究--以九龙坡为例[J].甘肃农业,2014(15):49-51.
[7]李锐.人类决策行为的经济学与心理学分析--行为经济学研究述评[J].苏州科技大学学报(社会科学版),2013,30(1):86-92.
[8]刘洪彬,王秋兵,吴岩,等.耕地质量保护中农户的认知程度、行为决策响应及其影响机制研究[J].中国土地科学,2018,32(8):52-58.
[9]理查德·H·泰勒,卡斯·R·桑斯坦,塞勒,等.助推:事关健康、财富与快乐的最佳选择[M].北京:中信出版社,2009:9-11.
[10]徐晓红,杨双,王洪丽,等.农地规模化经营中农民意愿及影响因素分析--以吉林省农民为例[J].吉林农业科学,2014,39(4):89-91,96.
[11]王昌森,董文静.乡村振兴战略下农业可持续发展政策的完善路径研究--以山东省为例[J].东北农业科学,2018,43(4):48-52.