供给侧改革背景下北京乡村旅游产品供给现状及对策建议
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摘要
北京市的乡村旅游产品供给现状是:乡村旅游产品雷同现象严重,旅游低俗化、商品化,服务水平低,甚至失去乡村淳朴民风和民俗文化等。以供给侧改革为背景,从供给者角度出发,从产品供给内容及方式、特点、类型方面分析北京乡村旅游产品供给现状,找出存在的问题并给予相应对策建议,以促进北京提供更高质量的乡村旅游。
The current situation of rural tourism product supply in Beijing is: the similarity of rural tourism products is serious,tourism vulgarization,commercialization,low service level,and even the status quo of goods supply is losing the authentic folk customs and folk culture of the countryside. In this paper,under the background of supply side reform,from the view of supply,the product supply content and methods,characteristics and types,Beijing rural tourism products supply situation was analyzed,the existing problems were found out and corresponding countermeasures and suggestions were put forward,in order to promote Beijing to provide higher quality of rural tourism.
The current situation of rural tourism product supply in Beijing is: the similarity of rural tourism products is serious,tourism vulgarization,commercialization,low service level,and even the status quo of goods supply is losing the authentic folk customs and folk culture of the countryside. In this paper,under the background of supply side reform,from the view of supply,the product supply content and methods,characteristics and types,Beijing rural tourism products supply situation was analyzed,the existing problems were found out and corresponding countermeasures and suggestions were put forward,in order to promote Beijing to provide higher quality of rural tourism.
引文
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[7]彭灵芝.湖南乡村旅游供给侧改革对策研究[D].长沙:中南林业科技大学,2017.
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[9]曾博伟,魏小安.旅游供给侧结构性改革[M].北京:中国旅游出版社,2016.
[10]马亮,谢芳.北京乡村民俗旅游资源开发战略初探:以房山区为例[J].北京农学院学报,2010,25(1):69-72.
[2]杨旭.开发“乡村旅游”势在必行[J].旅游学刊,1992,7(2):38-41.
[3]杜江,向洋.关于乡村旅游可持续发展的思考[J].旅游学刊,1999(1):15-18.
[4]郭淳凡.景区产品经济属性及其供给[J].经济地理,2009,29(2):348-352.
[5]成英文,张辉.供给侧改革中的旅游业和旅游业的供给改革[N].中国旅游报,2016-03-30(C02).
[6]廖淑凤,郭为.旅游有效供给与供给侧改革:原因与路径[J].旅游论坛,2016,9(6):10-16.
[7]彭灵芝.湖南乡村旅游供给侧改革对策研究[D].长沙:中南林业科技大学,2017.
[8]郭焕成,韩非.中国乡村旅游发展综述[J].地理科学进展,2010,29(12):1597-1605.
[9]曾博伟,魏小安.旅游供给侧结构性改革[M].北京:中国旅游出版社,2016.
[10]马亮,谢芳.北京乡村民俗旅游资源开发战略初探:以房山区为例[J].北京农学院学报,2010,25(1):69-72.