网络游记信息利益主体采纳行为的演化博弈研究
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摘要
研究线上旅游不同利益主体的策略博弈对网络游记旅游信息使用的影响,依据线上旅游业务实际运营管理环境提出了若干条假设,抽取环境因素相应的参数构建演化博弈模型,基于复制动态方程、雅克比矩阵、动态相位图等工具系统分析文中所构建的演化博弈模型,最后给模型中各个参数赋值并利用Matlab软件工具进行了系统仿真和验证。结果显示,线上旅游平台和旅行者之间存在策略选择的依赖性,双方应当加强合作和信息共享,并努力寻找到最佳的超额收益分配系数,使得博弈双方朝着合作共赢的方向演化。
In order to analyze the influence of the strategy game of the different stakeholders in online travel notes on the use of the travel information of the online travel.According to the actual operation and management of online travel business environment,we put forward some assumptions,extract parameters corresponding with the environment to construct evolutionary game model,systematically analyze the evolutionary game model constructed in the paper based on such tools as replicated dynamic equation,the Jacobian matrix and the dynamic phase diagram,and eventually assign values to all the parameters in the model and do the system simulation and verification using Matlab software tool.The results show that there is a dependence of strategy selection between online tourism platform and travelers,both of which should strengthen cooperation and information sharing,and strive to find the best excess profit distribution coefficient,so that both sides of the game will evolve towards win-win cooperation.
In order to analyze the influence of the strategy game of the different stakeholders in online travel notes on the use of the travel information of the online travel.According to the actual operation and management of online travel business environment,we put forward some assumptions,extract parameters corresponding with the environment to construct evolutionary game model,systematically analyze the evolutionary game model constructed in the paper based on such tools as replicated dynamic equation,the Jacobian matrix and the dynamic phase diagram,and eventually assign values to all the parameters in the model and do the system simulation and verification using Matlab software tool.The results show that there is a dependence of strategy selection between online tourism platform and travelers,both of which should strengthen cooperation and information sharing,and strive to find the best excess profit distribution coefficient,so that both sides of the game will evolve towards win-win cooperation.
引文
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[10]连丽样,成全.跨境电子商务用户采纳行为的演化博弈研究[J].现代情报,2016,36(5):21-26.
[2]黄胜男.基于网络文本分析法的旅游目的地形象感知研究[D].合肥:安徽大学,2014:22-23.
[3]胡乔楠.基于旅游文记的旅游景点推荐及行程路线规划系统[D].杭州:浙江大学,2015:35-38.
[4]吕琳露,李亚婷.基于游记主题挖掘与表达的旅游信息推荐研究[J].现代情报,2017,37(6):61-67.
[5]佘新伟.在线旅游行程规划系统关键技术研究与实现[D].西安:西安电子科技大学,2013:15-18.
[6]张金凤.基于社会化媒体的新疆旅游网络口碑营销策略研究[D].乌鲁木齐:新疆大学,2013:8-10.
[7]谢识予.经济博弈论[M].3版.上海:复旦大学出版社,2010:208-247.
[8]DANIEL FRIEDMAN.Evolutionary Games in Economics[J].Econometrica,1991,59(3).
[9]罗梦莹,夏志杰,翟玥,等.博弈视角下社交媒体不实信息控制研究[J].情报科学,2017,35(9):44-48.
[10]连丽样,成全.跨境电子商务用户采纳行为的演化博弈研究[J].现代情报,2016,36(5):21-26.