基于双销售模式的供应链协调策略研究
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摘要
以制造商和零售商组成的供应链结构模型为研究对象,建立价格和服务两个因素影响的市场需求函数,研究双销售模式下的供应链协调决策模型。首先,构建以制造商为主导的Stackelberg博弈模型分析两种不同均衡策略:供应链两阶段一体化策略和供应链分阶段式策略,分析比较制造商和零售商均衡解之间的关联关系;其次,构建能够协调供应链的收益共享契约模型,求解供应链协调契约参数间满足的函数关系;最后给出结论:当两种销售模式的契约因子取值在适当区间时,可使制造商和零售商利润增加,实现Pareto改进,达到供应链整体利润最优;零售价格敏感性分析表明零售价格随着服务水平的提升而增加。
引文
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[16]代建生.促销和定价影响需求下供应链的收益共享契约[J].管理学报,2018,15(05):774-781.
[17]肖迪,潘可文.基于收益共享契约的供应链质量控制与协调机制[J].中国管理科学,2012,20(04):67-73.
[2]Chen K Y,Kaya M,?zalp?zer.Dual Sales Channel Management with Service Competition[J].Manufacturing&Service Operations Management,2008,10(4):654-675.
[3]Chen S,Wang X,Wu Y,et al.Pricing Policies of a Dual-Channel Supply Chain Considering Channel Environmental Sustainability[J].Sustainability,2017,9(3):382.
[4]Dan B,Xu G,Liu C.Pricing policies in a dual-channel supply chain with retail services[J].International Journal of Production Economics,2012,139(1):312-320.
[5]Goffin K.Customer support:A cross-industry study of distribution channels and strategies[J].International Journal of Physical Distribution&Logistics Management,1999,29(6):374-397.
[6]Liu G,Zhang J,Tang W.Strategic transfer pricing in a marketing-operations interface with quality level and advertising dependent goodwill[J].Omega,2015,56:1-15.
[7]Wang G,Xing-Zheng A I,Deng H.Study on dualchannel revenue sharing coordination mechanisms based on the free riding[C].International Conference on Service Systems and Service Management.IEEE,2009:532-535.
[8]Xie W,Jiang Z,Zhao Y,et al.Contract design for cooperative product service system with information asymmetry[J].International Journal of Production Research,2014,52(6):1658-1680.
[9]Yan R,Pei Z.Retail services and firm profit in a dualchannel market[J].Journal of Retailing&Consumer Services,2009,16(4):306-314.
[10]丁锋,霍佳震.服务水平对双渠道供应链协调策略影响研究[J].中国管理科学,2014(1):485-490.
[11]杨浩雄,孙丽君,孙红霞,等.服务合作双渠道供应链中的价格和服务策略[J].管理评论,2017,29(05):183-191.
[12]Cachon G P.Supply Chain Coordination with Contracts[J].Handbooks in Operations Research&Management Science,2003,11(11):227-339.
[13]Cachon G,Rard P,Lariviere M A.Supply Chain Coordination with Revenue-Sharing Contracts:Strengths and Limitations[J].Management Science,2005,51(1):30-44.
[14]Chakraborty T,Chauhan S,Vidyarthi N.Coordination and competition in a common retailer channel:Wholesale price versus revenue-sharing mechanisms[J].International Journal of Production Economics,2015,166:103-118.
[15]Xu G,Dan B,Zhang X,et al.Coordinating a dualchannel supply chain with risk-averse under a two-way revenue sharing contract[J].International Journal of Production Economics,2014,147(1):171-179.
[16]代建生.促销和定价影响需求下供应链的收益共享契约[J].管理学报,2018,15(05):774-781.
[17]肖迪,潘可文.基于收益共享契约的供应链质量控制与协调机制[J].中国管理科学,2012,20(04):67-73.