摘要
文章选取惠州几个具有代表性的乡村旅游地作为调查对象,对乡村旅游客源市场进行问卷调查。通过整理、分析调查问卷,发现惠州乡村旅游在规划开发、市场定位、基础设施、服务质量等方面存在问题,由此提出相应对策建议,以促进惠州乡村旅游的可持续发展。
This paper selects several representative rural tourist destinations in Huizhou as the subjects of investigation,and conducts a questionnaire survey on the tourist market of rural tourism. Through sorting out and analyzing questionnaires,it has been found out that there are problems in planning and development,market positioning,infrastructure and service quality of rural tourism in Huizhou.Thus the paper puts forward corresponding countermeasures and suggestions to promote the sustainable development of rural tourism in Huizhou.
引文
[1]广东省旅游局.惠州市人大代表调研市乡村旅游发展情况[EB/OL].[2017-08-09][2018-12-10].http://zwgk.gd.gov.cn/006940247/201708/t20170809_717079.html.
[2]卢艳丽,王昱.长春市乡村旅游发展策略研究[J].吉林工商学院报,2017(3):18-21.
[3]今日惠州网.惠州14条精品线路串起乡村旅游资源珍珠[EB/OL].[2018-10-06][2018-12-10].http://www.huizhou.cn/news/newsc_counties/newsc_hz/201810/t20181006_1252496.htm.
[4]刘畅.产业融合视角下恩施乡村旅游发展研究[D].扬州:扬州大学,2016:24-28.
[5]石婧玲.基于客源市场的涞水县乡村旅游发展研究[D].保定:河北农业大学,2018:28-32.
[6]李海平,张安民.乡村旅游服务与管理[M].杭州:浙江大学出版社,2011:82-106.