国家形象宣传片中多模态隐喻与转喻的认知构建——以中国国家形象片《中国一分钟》为例
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摘要
一个国家的形象在一定程度上依靠其主动的传播与建构。制作国家形象宣传片是一个重要的手段,国家形象宣传片利用声音、文字、图片等来进行国家形象的宣传,是一个典型的多模态文本。基于多模态隐喻和转喻理论,对2018年最新中国国家形象宣传片《中国一分钟》中多模态隐喻、转喻的认知构建进行解读,来分析其塑造的国家形象。并在此基础上,探讨多模态隐喻和转喻之间的互动,为中国国家形象的分析提供新的角度。
A country's image, to some extent, depends on its initiative spread and construction and making national image publicity film is an important way to realize this. National image publicity film which includes sounds, words, pictures and so on is a typical multimodal text. Based on multimodal metaphor and metonymy, this paper analyzes the cognitive construction of multimodal metaphor and metonymy embodied in the latest China image publicity film called One Minute in China in 2018. On that basis, this paper investigates the interaction between multimodal metaphor and metonymy, providing a new perspective for the study of China's image.
A country's image, to some extent, depends on its initiative spread and construction and making national image publicity film is an important way to realize this. National image publicity film which includes sounds, words, pictures and so on is a typical multimodal text. Based on multimodal metaphor and metonymy, this paper analyzes the cognitive construction of multimodal metaphor and metonymy embodied in the latest China image publicity film called One Minute in China in 2018. On that basis, this paper investigates the interaction between multimodal metaphor and metonymy, providing a new perspective for the study of China's image.
引文
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[7]Barcelona,A.On the plausibility of claiming a metonymic motivation for conceptual metaphor[A].Barcelona.Metaphor and Metonymy at the Crossroads[C].Berlin:Moulton de Gruyter,2000.
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[10]Lakoff,G.&Turner,M.More Than Cool Reason:AField Guide to Poetic Metaphor[M]:The University of Chicago Press,1989.
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[12]王寅.认知语言学[M].上海:上海教育出版社,2007.
[13]杨波,张辉.隐喻与转喻的相互作用:模式、分析与应用[J].外语研究,2008(5)1-8.
[14]Ruiz de Mendoza,F.The Role of Mappings and Domains in Understanding Metonymy[A].Barcelone,A.Metaphor and Metonymy at the Crossroads[C].Berlin/New York:Mouton de Gruyter,2003.109-132.
[15]Diez Velasco,O.I.Metaphor,Metonymy and Image-schemas:An Analysis of Conceptual Interaction Patterns[J].Journal of English Studies,2001(3):47-63
[16]潘艳艳,张辉.多模态语篇的认知机制研究--以《中国国家形象片·角度篇》为例[J].外语研究,2013(1):10-19.
[2]徐锦萍.中美俄国家形象宣传片比较分析[J].新闻研究导刊,2014(6):219-220
[3]张德禄.多模态话语分析综合理论框架探索[J].中国外语,2009(1):24-30
[4]Lakoff G,M.Johnson.Metaphors We Live By[M].Chicago:Chicago University Press,1980.
[5]Forceville C.&urios-Aparisi E.Multimodal Metaphor[M].New York:Mouton de Gruyter,2009
[6]赵秀凤.概念隐喻研究的新发展--多模态隐喻研究--兼评Forceville&Urios-Aparisi《多模态隐喻》[J].外语研究,2011(1):1-10
[7]Barcelona,A.On the plausibility of claiming a metonymic motivation for conceptual metaphor[A].Barcelona.Metaphor and Metonymy at the Crossroads[C].Berlin:Moulton de Gruyter,2000.
[8]Ullmann,S.Semantics:An Introduction to the Science of Meaning[M].New York:Barnes and Noble,1962.
[9]Lakoff,G.&Women,Fire,and Dangerous Things:What Categories Reveal about the Mind[M].Chicago:University of Chicago,1987.
[10]Lakoff,G.&Turner,M.More Than Cool Reason:AField Guide to Poetic Metaphor[M]:The University of Chicago Press,1989.
[11]Peirsman,Y.&Geeraerts.D.Metonymy as a prototypical category[J].Cognitive Linguistics,2006(3):269-316.
[12]王寅.认知语言学[M].上海:上海教育出版社,2007.
[13]杨波,张辉.隐喻与转喻的相互作用:模式、分析与应用[J].外语研究,2008(5)1-8.
[14]Ruiz de Mendoza,F.The Role of Mappings and Domains in Understanding Metonymy[A].Barcelone,A.Metaphor and Metonymy at the Crossroads[C].Berlin/New York:Mouton de Gruyter,2003.109-132.
[15]Diez Velasco,O.I.Metaphor,Metonymy and Image-schemas:An Analysis of Conceptual Interaction Patterns[J].Journal of English Studies,2001(3):47-63
[16]潘艳艳,张辉.多模态语篇的认知机制研究--以《中国国家形象片·角度篇》为例[J].外语研究,2013(1):10-19.