城市宣传片中多模态隐喻与转喻的认知机制探研——以2018年河南宣传片为例
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摘要
隐喻和转喻是人类重要的认知机制,存在于语言模态和声音、图像、文字等非语言模态之中,并通过相互作用构成多模态语篇的衔接与连贯。多模态转喻和隐喻理论在认识中发挥重要作用。以2018年河南宣传片为例,宣传语篇中的多模态转喻和隐喻现象大量存在,二者之间的互动关系,阐释多模态语篇的认知机制。不同类型的转喻和隐喻在语篇推进过程中具有不同的功能,二者相互作用,实现了多模态语篇内部的衔接与主题的连贯。
Metaphor and metonymy are the important cognitive mechanisms of human beings. They exist in the language modes, and in the non-linguistic mode as well, such as sounds, images, and characters. The interaction between the two modes constitute the cohesion and coherence of multimodal discourse. Since multimodal metonymy and metaphor theory play an important role in cognition, this paper, taking Henan propaganda films in 2018 as an example, discusses the interaction between the two which exist in the propaganda discourse in large quantities, and explains the cognitive mechanism of multimodal discourse. It is found out different types of metonymy and metaphor have different functions in the process of discourse advancement, and the interaction between the two can realize the inter cohesion within the multimodal discourse and the coherence of the theme.
Metaphor and metonymy are the important cognitive mechanisms of human beings. They exist in the language modes, and in the non-linguistic mode as well, such as sounds, images, and characters. The interaction between the two modes constitute the cohesion and coherence of multimodal discourse. Since multimodal metonymy and metaphor theory play an important role in cognition, this paper, taking Henan propaganda films in 2018 as an example, discusses the interaction between the two which exist in the propaganda discourse in large quantities, and explains the cognitive mechanism of multimodal discourse. It is found out different types of metonymy and metaphor have different functions in the process of discourse advancement, and the interaction between the two can realize the inter cohesion within the multimodal discourse and the coherence of the theme.
引文
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[5]康春艳.多模态隐喻语篇意义的认知构建研究[J].文化产业论坛,2015(3).
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[7]杨波,张辉.隐喻与转喻的相互作用:模式、分析与应用[J].外语研究,2008(5).
[8]朱永生.多模态话语分析的理论基础与研究方法[J].外语学刊,2007(5).
[2]王小平,梁燕华.电视宣传片中多模态隐喻与转喻的认知建构[J].通化师范学院学报:社会科学版,2014(9).
[3]赵秀凤.隐喻研究的新发展—多模态隐喻研究—兼评Forceville&UriosAparisi《多模态隐喻》[J].外语研究,2011(1).
[4]Forceville. Non-Verbal and Multimodal Metaphor in A Cognitive Framework:Agendas for research[C]//C. Forceville&Urios-Aparisi:2009.
[5]康春艳.多模态隐喻语篇意义的认知构建研究[J].文化产业论坛,2015(3).
[6]国玉霞,吴祥恩.宣传片的历史探源[J].新闻爱好者,2011(4).
[7]杨波,张辉.隐喻与转喻的相互作用:模式、分析与应用[J].外语研究,2008(5).
[8]朱永生.多模态话语分析的理论基础与研究方法[J].外语学刊,2007(5).