新医改背景下医药院校市场营销专业人才培养机制研究
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摘要
目的文章在新医改背景下研究医药院校市场营销专业人才培养模式,从企业需求角度分析人才培养存在的问题,培养出社会需要的医药营销专业人才。方法文章主要采用文献资料法、比较研究法、实地调研法。结果研究发现医药院校市场营销专业人才培养中存在培养目标不明确、课程结构不完善、实践教学不足、专业教师素质有待提高等问题。结论人才培养一方面需要学校根据社会和企业需求合理安排教学内容,建立校企合作机制,另一方面要提高专业教师自身素质。
Objective The paper researched talent training mode of marketing major in medical college under the background of new medical reform, analyzed the existing problems from the perspective of enterprise demand, and trained men for marketing profession.Methods The paper have mainly adopted literature research,the comparison research and field research. Results It is found that there are some problems in the talent training mode of marketing major in medical college, such as unclear training objectives,imperfect curriculum structure, insufficient practical teaching and the quality of professional teachers need to improve. Conclusion On the one hand, according to social and enterprise demands talent cultivation requires schools to arrange teaching contents reasonably,and establish school-enterprise cooperation mechanism. On the other hand, the professional teachers ' quality should be improved.
Objective The paper researched talent training mode of marketing major in medical college under the background of new medical reform, analyzed the existing problems from the perspective of enterprise demand, and trained men for marketing profession.Methods The paper have mainly adopted literature research,the comparison research and field research. Results It is found that there are some problems in the talent training mode of marketing major in medical college, such as unclear training objectives,imperfect curriculum structure, insufficient practical teaching and the quality of professional teachers need to improve. Conclusion On the one hand, according to social and enterprise demands talent cultivation requires schools to arrange teaching contents reasonably,and establish school-enterprise cooperation mechanism. On the other hand, the professional teachers ' quality should be improved.
引文
[1]黄春丽.高职市场营销专业新媒体营销人才培养模式创新研究——以西安翻译学院为例[J].中国商论,2016,25(21):203-205.
[2]李翠亭.基于校企合作的市场营销专业人才培养模式研究[J].商业经济,2016,35(1):164-165.
[3]赵琼.“互联网+”背景下高职营销专业学生能力培养探究[J].人才资源开发,2017,25(12):132-133.
[4]刘畅.企业对市场营销人才的需求情况调研分析报告[J].市场现代化,2018,47(1):82-83.
[5]欧阳明辉.“双创”时代应用型本科市场营销专业人才培养模式研究[J].时代教育,2017,14(3):139.
[6]李海廷,华吉鹏.以职业胜任力为导向的地方高校市场营销专业人才培养模式探析[J].教育现代化,2017,4(36):22-24.
[7]王一涵.云南省应用型本科市场营销专业人才培养模式重构[J].企业改革与管理,2017(19):90.
[8]李林红,陈层.基于“卓越”视角的中医院校市场营销专业人才培养模式[J].企业改革与管理,2017,25(15):89-90.
[9]庆艳华.中医药院校应用型市场营销人才培养模式研究——以广州中医药大学市场营销专业为例[J].高教学刊,2018,4(3):160-162,165.
[10]周博雅,邵华,宋文,等.医学类独立学院市场营销专业人才培养方案研究——以天津医科大学医学院为例[J].西部素质教育,2017,3(21):172,174.
[2]李翠亭.基于校企合作的市场营销专业人才培养模式研究[J].商业经济,2016,35(1):164-165.
[3]赵琼.“互联网+”背景下高职营销专业学生能力培养探究[J].人才资源开发,2017,25(12):132-133.
[4]刘畅.企业对市场营销人才的需求情况调研分析报告[J].市场现代化,2018,47(1):82-83.
[5]欧阳明辉.“双创”时代应用型本科市场营销专业人才培养模式研究[J].时代教育,2017,14(3):139.
[6]李海廷,华吉鹏.以职业胜任力为导向的地方高校市场营销专业人才培养模式探析[J].教育现代化,2017,4(36):22-24.
[7]王一涵.云南省应用型本科市场营销专业人才培养模式重构[J].企业改革与管理,2017(19):90.
[8]李林红,陈层.基于“卓越”视角的中医院校市场营销专业人才培养模式[J].企业改革与管理,2017,25(15):89-90.
[9]庆艳华.中医药院校应用型市场营销人才培养模式研究——以广州中医药大学市场营销专业为例[J].高教学刊,2018,4(3):160-162,165.
[10]周博雅,邵华,宋文,等.医学类独立学院市场营销专业人才培养方案研究——以天津医科大学医学院为例[J].西部素质教育,2017,3(21):172,174.