新媒体时代图书馆阅读推广服务效能研究
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摘要
随着技术、渠道、功能和服务的全面发展,传统媒体进入新媒体时代,为图书馆阅读推广服务效能的提高带来了多种可能,使图书馆实现自身的全方位发展。本文全面解读了新媒体时代对于图书馆阅读推广服务的影响,分析了图书馆阅读推广服务发展的难点在于推广范围、方式和技术层面的不足,图书馆阅读推广服务效能的影响要素在于服务人群、定位和能力3个方面。最后提出图书馆阅读推广服务需要在管理、流程、功能和技术4个方面对接新媒体,以实现服务效能的综合提高。
With the comprehensive development of technology, channels, functions and services, traditional media has entered the new media era, which has brought many possibilities for the improvement of library reading and promotion services, enabling libraries to realize its all-round development. This article comprehensively interpreted the impact of the new media era on library reading promotion services, analyzed the difficulty in the development of library reading promotion services in terms of promotion scope, methods and technical deficiencies, and the impact of library reading promotion service efficiency from three aspects of service population, positioning and ability, and finally proposed that library reading promotion services need to connect new media in management, process, function and technology to achieve comprehensive improvement of service efficiency.
With the comprehensive development of technology, channels, functions and services, traditional media has entered the new media era, which has brought many possibilities for the improvement of library reading and promotion services, enabling libraries to realize its all-round development. This article comprehensively interpreted the impact of the new media era on library reading promotion services, analyzed the difficulty in the development of library reading promotion services in terms of promotion scope, methods and technical deficiencies, and the impact of library reading promotion service efficiency from three aspects of service population, positioning and ability, and finally proposed that library reading promotion services need to connect new media in management, process, function and technology to achieve comprehensive improvement of service efficiency.
引文
[1]姚晓丹.新媒体时代高校图书馆阅读推广模式创新研究[J].内蒙古财经大学学报,2017,15(1):141-143.
[2]杨熔.全媒体时代公共图书馆阅读推广社会合作的发展策略[J].大学图书情报学刊,2017,35(6):3-6,10.
[3]吴诺曼,张黎俐.新媒体环境下的古籍阅读推广实践与启示[J].高校图书馆工作,2018(6):86-88,91.
[4]侯明艳.创新视域下高校图书馆阅读推广优秀案例分析与启示[J].现代情报,2018,38(11):90-94.
[5]王婷.微媒体时代高校图书馆阅读推广策略研究[J].图书馆工作与研究,2017(11):89-92,128.
[6]陶彬.新媒体背景下高校图书馆数字阅读推广研究[J].中国中医药图书情报杂志,2018,42(6):52-55.
[7]罗琳.移动新媒体环境下高校图书馆数字阅读推广服务模式研究[J].河北科技图苑,2016,29(4):28-30,77.
[8]梅秀秀,秦萍,李雪琛.新媒体时代大学生阅读现状及阅读推广研究[J].情报探索,2016(4):62-66.
[9]周莲云.新媒体环境下图书馆阅读推广策略研究[J].晋图学刊,2016(1):40-42.
[2]杨熔.全媒体时代公共图书馆阅读推广社会合作的发展策略[J].大学图书情报学刊,2017,35(6):3-6,10.
[3]吴诺曼,张黎俐.新媒体环境下的古籍阅读推广实践与启示[J].高校图书馆工作,2018(6):86-88,91.
[4]侯明艳.创新视域下高校图书馆阅读推广优秀案例分析与启示[J].现代情报,2018,38(11):90-94.
[5]王婷.微媒体时代高校图书馆阅读推广策略研究[J].图书馆工作与研究,2017(11):89-92,128.
[6]陶彬.新媒体背景下高校图书馆数字阅读推广研究[J].中国中医药图书情报杂志,2018,42(6):52-55.
[7]罗琳.移动新媒体环境下高校图书馆数字阅读推广服务模式研究[J].河北科技图苑,2016,29(4):28-30,77.
[8]梅秀秀,秦萍,李雪琛.新媒体时代大学生阅读现状及阅读推广研究[J].情报探索,2016(4):62-66.
[9]周莲云.新媒体环境下图书馆阅读推广策略研究[J].晋图学刊,2016(1):40-42.