产业服务模块化价值网解析
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摘要
服务模块化价值网是一种特殊网络组织形式。通过案例比较,探究了卷烟产业与食品制造业服务模块化价值网点、线、面的差异。研究发现,由于产业环境及产业属性差异,二者产业在价值模块节点活性、线性耦合、界面"部件"与"接口"设计及界面规则设计程序存在显著差异。服务模块化能够实现产业价值网服务定制化需求,降低价值网的价值实现成本,产业环境与属性能够影响产业价值网服务模块化设计。根据产业实际,通过对价值模块节点内聚性设计、线性松散耦合设计、界面部件与接口设计及设计程序调整等措施,能够提高产业服务模块化价值网的价值创造水平。
Service Modular Value network is a special forms of network organization. Through the case comparison,explored the difference of the node,linear and Interface of the service modular value network of cigarette industry and food manufacturing industry. The research found that due to the industrial environment and industrial attribute difference,there are obvious differences between the two industries in the value module node activity,the linear connection and the interface rule design. The result shows that,Service modularity can promote the industrial value network service customized demand,reduce the value of the value network to achieve cost,industrial environment and attributes can affect the design of industrial value network service module. According to the industrial practice,through the design of the node cohesion of the value module,the loose coupling design,interface components and interface design and adjust process of interface design,can improve the value creation level of the industrial service module value network.
Service Modular Value network is a special forms of network organization. Through the case comparison,explored the difference of the node,linear and Interface of the service modular value network of cigarette industry and food manufacturing industry. The research found that due to the industrial environment and industrial attribute difference,there are obvious differences between the two industries in the value module node activity,the linear connection and the interface rule design. The result shows that,Service modularity can promote the industrial value network service customized demand,reduce the value of the value network to achieve cost,industrial environment and attributes can affect the design of industrial value network service module. According to the industrial practice,through the design of the node cohesion of the value module,the loose coupling design,interface components and interface design and adjust process of interface design,can improve the value creation level of the industrial service module value network.
引文
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[13]LAVIE,DOVE.The competitive advantage of inter-connected firms:An extension of the resource——Based view[J].Academy of Management Review,2006,31(3).
[14]王琴.网络治理的权力基础:一个跨案例研究[J].南开管理评论,2012(15):91-100.
[15]杨晨,蔡芸.基于探索性案例分析的专利创业服务模块化运行研究[J].科技进步与对策,2013(12):134-138.
[16]田中伟.模块化环境下的中国产业升级研究——以国内手机产业为例[J].经济与管理,2011(6):58-62.
[2]柯颖.模块化与产业价值网契合理论研究述评[J].商业时代,2013(14):106-108.
[3]PARKHE A,WASSERMAN S,RALSTON D A.New frontiers in network theory development[J].Academy of Management Review,2006,31(3):560-568.
[4]李维安,林润辉,范建红.网络治理研究前沿与述评[J].南开管理评论,2014(5):42-53.
[5]BALDWIN C Y,CLARK K B.Managing in an age of modularity[J].Harvard Business Review,September-October 1997,75(5):84-93.
[6]BALDWIN C Y,CLARK K B.Design rules:The power of modularity[M].Cambridge:The MIT Press,2000.
[7]青木昌彦,安藤晴彦.模块时代:新产业结构的本质[M].上海:上海远东出版社,2003.
[8]盛革,丁孝智.模块化价值网及其财务管理框架——基于虚拟化的协同网络视角[J].2013(2):64-68.
[9]余长春,吴照云.价值创造视域下民航业服务模块化运行——基于探索性案例分析的视角[J].中国工业经济,2012(12):141-153.
[10]喻保华,景延秋.中国烟草产业管制经济学分析[M].北京:知识产权出版社,2015:34-35.
[11]姚树俊,陈菊红,赵益维.服务型制造模式下产品服务模块化演变进程研究[J].科技进步与对策,2012(5):78-82.
[12]余长春,吴照云.价值创造视域下民航业服务模块化运行——基于探索性案例分析的视角[J].中国工业经济,2012(12):141-153.
[13]LAVIE,DOVE.The competitive advantage of inter-connected firms:An extension of the resource——Based view[J].Academy of Management Review,2006,31(3).
[14]王琴.网络治理的权力基础:一个跨案例研究[J].南开管理评论,2012(15):91-100.
[15]杨晨,蔡芸.基于探索性案例分析的专利创业服务模块化运行研究[J].科技进步与对策,2013(12):134-138.
[16]田中伟.模块化环境下的中国产业升级研究——以国内手机产业为例[J].经济与管理,2011(6):58-62.