眼动跟踪技术在中老年针织衫图案设计中的应用研究
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摘要
为定量研究图案设计对消费者购买决策的影响,以中老年针织衫为例,基于消费者认知视角,运用眼动跟踪技术,将纹样的布局设计转化为量化信息,并对所得数据进行统计分析,进而获得更契合中老年审美观念的针织衫图案部位量态的设计方案,即图案设计在针织衫的居中、中上、右上部位更能引起消费者的关注兴趣,该结论可为设计师进行中老年针织衫图案设计提供理论参考和数据支撑。
Pattern plays an important role in the overall visual effects of clothing,it is one of the most important language symbols of clothing. To quantify the impact of pattern design on consumer purchasing decisions,the pattern on sweaters for middle-aged and elderly person were studied from the perspective of consumer cognition by using eye movement tracking technology,and the layout design was transformed into quantitative information,and the statistical analysis were carried out on obtained data,and then the optimized design that is more in line with the aesthetic concept of the middle-aged and elderly person was obtained,the pattern design in the middle,upper and upper right parts of the sweater can attract consumers' interest. This conclusion can provide theoretical reference and data support for the pattern design of sweaters for middle-aged and elderly person in the future.
Pattern plays an important role in the overall visual effects of clothing,it is one of the most important language symbols of clothing. To quantify the impact of pattern design on consumer purchasing decisions,the pattern on sweaters for middle-aged and elderly person were studied from the perspective of consumer cognition by using eye movement tracking technology,and the layout design was transformed into quantitative information,and the statistical analysis were carried out on obtained data,and then the optimized design that is more in line with the aesthetic concept of the middle-aged and elderly person was obtained,the pattern design in the middle,upper and upper right parts of the sweater can attract consumers' interest. This conclusion can provide theoretical reference and data support for the pattern design of sweaters for middle-aged and elderly person in the future.
引文
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[2]张继尧.传统图案在产品外观设计中的传承与发展[J].黑龙江科学,2019,10(1):130-131.
[3]龙艳荣,吕佳.私人定制图案在个性化T恤上的应用研究[J].山东纺织经济,2018(11):39-41.
[4]左艳艳.华北地区中老年针织衫感性消费研究[D].无锡:江南大学,2009.
[5]左艳艳,李金侠.华北地区中老年针织衫消费需求分析[J].纺织科技进展,2011(6):90-92.
[6]邵丹,朱莉思.基于眼动实验的服装品牌风格意象认知探析:E品牌上装风格案例研究[J].东华大学学报(自然科学版),2013(4):240-246.
[7]戚彬,余隋怀,王淼,等.基于眼动跟踪实验的产品形态仿生设计研究[J].机械设计,2014(6):32-34.
[8]陈叶浩,吴丹萍,王佩国.基于眼动仪的针织服装细节设计探讨[J].现代纺织技术,2013(6):25-26.
[9]陈妤昕.眼动技术在服装领域的应用研究综述[J].大众文艺,2018,22:86-87.
[10]刘星彤,孟放.基于眼动仪分析新闻网页的视觉浏览模式[J].电视技术,2016,40(12):77-82.
[11]贾双,章依凌.基于眼动仪实验的针织服装图案部位量态设计[J].针织工业,2018(4):57-60.
[12]段冠婷.眼动仪的开发现状及其在运动心理领域的应用[J].当代体育科技,2017,23:234-236.
[13]杨雨曈.传统图案在服装中的运用分析[J].西部皮革,2018,40(20):12.