供给侧改革背景下中国乡村旅游产品开发的探讨
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摘要
乡村旅游产品供给侧改革助力乡村旅游转型升级和旅游精准扶贫。目前我国乡村旅游产品供给存在产品类型较单调,结构不甚合理;产品同质性较强;服务质量不高,旅游地形象不够鲜明;产品文化内涵欠丰富,产品体验价值不高等问题。因此,必须丰富产品种类,优化旅游产品结构;打造个性化产品,增强产品竞争力;重视乡村旅游专业人才队伍建设,提高服务质量;加强"文旅"两大产业融合,提升产品文化内涵;重视游客体验,提高产品的体验价值。
The supply-side reform of rural tourism products is conducive to the transformation and upgrading of rural tourism and targeted poverty alleviation. At present,there exists some problems,for example, product type is relatively monotonous, the structure is not so reasonable; each of the products is highly homogeneous, service quality is not high, the image of tourism destination is not prominent enough; the cultural connotation of products is not abundant; the experience value of products is also not high.Therefore,we should enrich the product catego-ry, optimize the product structure, supply personalized products, strengthen the competitiveness of products, at-tach more importance to the construction of talent team and improve service quality, strengthen the integration of culture and tourism industries, enrich the cultural connotation of products; pay more attention to the tourist expe-rience and improve the experience value.
The supply-side reform of rural tourism products is conducive to the transformation and upgrading of rural tourism and targeted poverty alleviation. At present,there exists some problems,for example, product type is relatively monotonous, the structure is not so reasonable; each of the products is highly homogeneous, service quality is not high, the image of tourism destination is not prominent enough; the cultural connotation of products is not abundant; the experience value of products is also not high.Therefore,we should enrich the product catego-ry, optimize the product structure, supply personalized products, strengthen the competitiveness of products, at-tach more importance to the construction of talent team and improve service quality, strengthen the integration of culture and tourism industries, enrich the cultural connotation of products; pay more attention to the tourist expe-rience and improve the experience value.
引文
[1]厉新建.旅游业应做供给侧改革的排头兵[N].中国旅游报,2016-01-04.
[2]2016年我国乡村旅游营业收入超5700亿元[EB/OL].http://finance.people.com.cn/n1/2017/0417/c1004-29215183.html.
[3]Urry J.Consuming Places[M].London:Psychology Press,1995:5-19.
[4]Reichel A,Lowengart O,Milman A.Rural Tourism in Israel:Service Quality and Orientation[J].Tourism Management,2000,(5):451-459.
[5]Clarke J,Denman R,Hickman G,.Rural Tourism in Roznava Okres:a Slovak Case Study[J].Tourism Management,2001,(2):193-202.
[6]Baum T,Kokkranikal J J.The Role of Product Innovation in Rural Tourism Development:a Case Study of Houseboats in Kerala[J].Dublin Institute of Technology,2002,(2):64-76.
[7]毛凤玲.乡村旅游产品开发模式与深度开发研究——以宁夏回族自治区为例[J].农村经济,2007,(4):64-66.
[8]张玉蓉.统筹城乡背景下重庆乡村旅游发展的理性思考——基于乡村文化创意旅游产品的视角[J].农业经济,2010,(10):14-16.
[9]黄翠鸾.少数民族乡村旅游SWOT分析与旅游产品开发构思——以广西融水苗族自治县为例[J].安徽农业科学,2011,(14):8499-8502.
[10]杨载田,刘沛林.21世纪的中国乡村旅游产品开发研究[J].衡阳师范学院学报,2006,(5):63-66.
[11]毛勇.乡村旅游产品体系与开发[J].中南民族大学学报(人文社会科学版),2009,(2):142-145.
[12]李海凤.体验营销在乡村旅游产品开发中的应用研究[J].中国管理信息化,2014,(3):117-118.
[13]徐金海,夏杰长.以供给侧改革思维推进中国旅游产品体系建设[J].河北学刊,2016,(3):129-133.
[14]李志强,朱湘辉.供给侧改革视阈下江西乡村旅游产品转型升级研究[J].老区建设,2016,(16):50-51.
[15]政府工作报告中首次提到“工匠精神”[EB/0L].http://www.cechina.cn/m/article.aspx?ID=54145.
[2]2016年我国乡村旅游营业收入超5700亿元[EB/OL].http://finance.people.com.cn/n1/2017/0417/c1004-29215183.html.
[3]Urry J.Consuming Places[M].London:Psychology Press,1995:5-19.
[4]Reichel A,Lowengart O,Milman A.Rural Tourism in Israel:Service Quality and Orientation[J].Tourism Management,2000,(5):451-459.
[5]Clarke J,Denman R,Hickman G,.Rural Tourism in Roznava Okres:a Slovak Case Study[J].Tourism Management,2001,(2):193-202.
[6]Baum T,Kokkranikal J J.The Role of Product Innovation in Rural Tourism Development:a Case Study of Houseboats in Kerala[J].Dublin Institute of Technology,2002,(2):64-76.
[7]毛凤玲.乡村旅游产品开发模式与深度开发研究——以宁夏回族自治区为例[J].农村经济,2007,(4):64-66.
[8]张玉蓉.统筹城乡背景下重庆乡村旅游发展的理性思考——基于乡村文化创意旅游产品的视角[J].农业经济,2010,(10):14-16.
[9]黄翠鸾.少数民族乡村旅游SWOT分析与旅游产品开发构思——以广西融水苗族自治县为例[J].安徽农业科学,2011,(14):8499-8502.
[10]杨载田,刘沛林.21世纪的中国乡村旅游产品开发研究[J].衡阳师范学院学报,2006,(5):63-66.
[11]毛勇.乡村旅游产品体系与开发[J].中南民族大学学报(人文社会科学版),2009,(2):142-145.
[12]李海凤.体验营销在乡村旅游产品开发中的应用研究[J].中国管理信息化,2014,(3):117-118.
[13]徐金海,夏杰长.以供给侧改革思维推进中国旅游产品体系建设[J].河北学刊,2016,(3):129-133.
[14]李志强,朱湘辉.供给侧改革视阈下江西乡村旅游产品转型升级研究[J].老区建设,2016,(16):50-51.
[15]政府工作报告中首次提到“工匠精神”[EB/0L].http://www.cechina.cn/m/article.aspx?ID=54145.