常州加快大运河文化传播的策略研究
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摘要
常州运河文化的传播对常州有很重要的意义。传播常州运河文化,需要开展品牌化战略:打造常州特色文化的城市传播印象,包括打造运河沿线名人广场、市中心名人文化街区;打造音乐喷泉、灯光秀、五星级古运河文化主题酒店。除了打造常州特色文化的城市传播印象,还需要借助新媒体,形成传播影响力,通过影视节目、节庆活动进行传播。
Communication of Changzhou canal culture is of great significance to Changzhou. The Communication of Changzhou canal culture includes: building celebrity squares along the canal; creating celebrity culture block in the city center; creating music fountain,light show,five-star ancient canal culture theme hotel. In addition to create the impression of urban dissemination of Changzhou characteristic culture,vsing new media to form the communication influence and spread it through film & television programs and festival activities are also in need.
Communication of Changzhou canal culture is of great significance to Changzhou. The Communication of Changzhou canal culture includes: building celebrity squares along the canal; creating celebrity culture block in the city center; creating music fountain,light show,five-star ancient canal culture theme hotel. In addition to create the impression of urban dissemination of Changzhou characteristic culture,vsing new media to form the communication influence and spread it through film & television programs and festival activities are also in need.
引文
[1][美]赛弗林,坦卡德.传播理论——起源、方法与应用[M].北京:中国传媒大学出版社,2006:225.
[2]陆军.实景主题民族文化旅游开发的创新模式——以桂林阳朔“锦绣漓江·刘三姐歌圩”为例[J].旅游学刊,2006,(3):37-43.
[3]温颖然.“网红”产业吸金正当时OTA试水旅游+直播[N]. 21世纪经济报道,2016-9-12(19).
[2]陆军.实景主题民族文化旅游开发的创新模式——以桂林阳朔“锦绣漓江·刘三姐歌圩”为例[J].旅游学刊,2006,(3):37-43.
[3]温颖然.“网红”产业吸金正当时OTA试水旅游+直播[N]. 21世纪经济报道,2016-9-12(19).