摘要
随着广义虚拟经济时代的来临,知识、信息等信息态的力量在更广泛的领域更深层次上融入了经济活动之中,这既给我国企业带来了新的机遇,也使企业面临着巨大的挑战。在此背景下,构建适合广义虚拟经济时代背景的企业商业模式理论体系日益重要。本文通过对已有文献进行回顾,结合广义虚拟经济时代的特点,从利益相关者、交易及系统的视角对企业商业模式的含义进行了界定,并对企业商业模式的构成要素进行了研究。
With the advent of the generalized virtual economy, knowledge and information play an increasingly important role in more fields during the process of social production. Enterprises will confront with new opportunities and challenges. Facing these changes, it becomes more and more important to establish the theoretical system of business model in the era of generalized virtual economy. Based on the existing researches and features of the era of generalized virtual economy, this paper puts forward the concept of business model and its constituent elements on the perspective of stakeholders and transaction system.
引文
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