连锁餐饮店品牌形象设计研究
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摘要
阐述了品牌形象设计对于连锁餐饮业的重要性,归纳总结了连锁餐饮店品牌定位的多样性,提出了当今连锁餐饮业品牌形象设计的运用原则及注意要点:需与品牌形象结合,引入品牌元素,运用新媒体等进行推广。指出设计师应深厉浅揭、不断创新将视觉传达设计与品牌形象有效整合。
This article expounds the importance of the brand image design to the chain catering industry, and sums up the diversity of the brand location of the chain restaurant. It puts forward the application principle and key points of the brand image design of the chain catering industry in the present day. It is necessary to combine with the brand image, introduce the brand element, and use the new media and so on to promote. It is pointed out that the designer should take a deep and clear view,and continuously innovate to effectively integrate the visual communication design with the brand image.
This article expounds the importance of the brand image design to the chain catering industry, and sums up the diversity of the brand location of the chain restaurant. It puts forward the application principle and key points of the brand image design of the chain catering industry in the present day. It is necessary to combine with the brand image, introduce the brand element, and use the new media and so on to promote. It is pointed out that the designer should take a deep and clear view,and continuously innovate to effectively integrate the visual communication design with the brand image.
引文
[1]贺陈慧.中国烹饪协会会长姜俊贤发布中国餐饮产业发展报告品牌化成餐饮业竞争主旋律[J].中外企业文化,2018(06):15.
[2]孙绍君.百年中国品牌视觉形象设计研究[D].苏州大学,2013.
[3]李玉婷.谈当下休闲餐饮业中品牌形象设计的趋势与应用研究[D].天津工业大学,2017.
[4]高莎,朱华.基于体验设计的餐饮品牌形象设计研究[J].艺术科技,2016,29(11):281+287.
[5]孙艳.浅析VI在现代餐饮业中的推广与应用[D].天津科技大学,2017.
[6]赵波,刘经纬,李敏.度假酒店空间与导视一体化设计的分析[J].居舍,2018(33):105.
[7]陈竑.基于梅山傩面具元素的设计驱动型餐饮品牌设计[J].湖南包装,2017,32(04):46-50.
[2]孙绍君.百年中国品牌视觉形象设计研究[D].苏州大学,2013.
[3]李玉婷.谈当下休闲餐饮业中品牌形象设计的趋势与应用研究[D].天津工业大学,2017.
[4]高莎,朱华.基于体验设计的餐饮品牌形象设计研究[J].艺术科技,2016,29(11):281+287.
[5]孙艳.浅析VI在现代餐饮业中的推广与应用[D].天津科技大学,2017.
[6]赵波,刘经纬,李敏.度假酒店空间与导视一体化设计的分析[J].居舍,2018(33):105.
[7]陈竑.基于梅山傩面具元素的设计驱动型餐饮品牌设计[J].湖南包装,2017,32(04):46-50.