体育节事活动旅游效应及其PFCCII对策研究——以江苏省第十九届运动会为例
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摘要
节事活动的举办对于举办地旅游业具有重大影响,以2018年江苏省第十九届运动会为例,深入分析2018年省运会对扬州旅游业产生的数量、时间与空间效应,并结合扬州市旅游业的具体特点,提出保障旅游效应发挥的PFCCI策略,即定位、特色、协同、社区、互动和创新。
The host of sports event has a major impact on the tourism of the hosting location. The article takes The 19th Sports Games of Jiangsu as an example, then deeply analysis the quantity, time, and space effect that The 19th Sports Games of Jiangsu brings on the tourism of Yangzhou. Meanwhile combining with the feature of Yangzhou tourism, the article put forward PFCCI strategy to ensure a full play of the effectiveness, such as positioning, feature, collaboration, community, interaction and innovation.
The host of sports event has a major impact on the tourism of the hosting location. The article takes The 19th Sports Games of Jiangsu as an example, then deeply analysis the quantity, time, and space effect that The 19th Sports Games of Jiangsu brings on the tourism of Yangzhou. Meanwhile combining with the feature of Yangzhou tourism, the article put forward PFCCI strategy to ensure a full play of the effectiveness, such as positioning, feature, collaboration, community, interaction and innovation.
引文
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(3)李爽,甘巧林.游客对大型节事活动旅游公共服务感知评价研究---基于第16届广州亚运会期间的考察[J].经济地理,2011,(6).
(4)李祗辉.大型节事活动对旅游目的地形象影响的实证研究[J].地域研究与开发,2011,(2).
(5)杨鹛.大型节事活动对举办地饭店业的影响---以深圳举办广东国际旅游节为例[J].特区经济,2007,(12).
(6)曹国新.智慧旅游时代下重大节事活动公共服务体系的游客满意度研究[J].旅游学刊,2009,(3).
(7)刘真明.大型节事活动旅游效应及对策研究---以2014青岛世园会为例[J].中国商贸,2012,(6).