精细加工可能性模型研究现状及应用领域分析
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摘要
[目的 /意义]对精细加工可能性模型(ELM)的研究现状及应用领域进行分析,探索ELM应用于图书情报领域的可能性。[方法 /过程]以Web of Science核心数据集中的358篇ELM领域的论文作为研究对象,使用CiteSpace和VOSviewer知识图谱工具对ELM的研究前沿及其热点领域进行可视化呈现,并对该领域的经典文献进行梳理。以Web of Science和CNKI数据库中有代表性的期刊论文为分析对象,统计分析ELM的国内外主要应用领域。[结果 /结论 ]研究发现,ELM目前主要应用在信息传播、商业广告、电子商务、网站设计等领域。认为未来的研究中,可以将ELM运用到图书情报领域中,如开展专利价值的评价与影响因素分析、专利的技术特性和法律特性分析等。
[Purpose/significance]The present article aims at analyzing the current status of the research on the Elaboration Likelihood Model(ELM) and its application fields at home and abroad, and exploring the possibility of applying ELM to library and information science. [Method/process] Taking 358 articles retrieved from Web of Science core sets as research objects, and adopting CiteSpace and VOSviewer as research tools, the research fronts as well as hotspots of the ELM are visualized, and the classical literature in the field of ELM is sorted out. Taking representative articles retrieved from Web of Science and CNKI as objects, this article summarizes the main application fields of ELM at home and abroad. [Result/conclusion] The study found that ELM has mainly been applied in the fields of information dissemination, commercial advertising, e-commerce, web design, etc. The authors argue that in future ELM can be used in library and information science to evaluate patents, and analyze their influence factors, technical and legal characteristics.
[Purpose/significance]The present article aims at analyzing the current status of the research on the Elaboration Likelihood Model(ELM) and its application fields at home and abroad, and exploring the possibility of applying ELM to library and information science. [Method/process] Taking 358 articles retrieved from Web of Science core sets as research objects, and adopting CiteSpace and VOSviewer as research tools, the research fronts as well as hotspots of the ELM are visualized, and the classical literature in the field of ELM is sorted out. Taking representative articles retrieved from Web of Science and CNKI as objects, this article summarizes the main application fields of ELM at home and abroad. [Result/conclusion] The study found that ELM has mainly been applied in the fields of information dissemination, commercial advertising, e-commerce, web design, etc. The authors argue that in future ELM can be used in library and information science to evaluate patents, and analyze their influence factors, technical and legal characteristics.
引文
[1]Petty R E, Cacippo J T.Source Factors and the elaboration likelihood model of persuasion[J]. Advances in Consumer Reasearch,1984,11(1):668-672.
[2]高凯.文献计量分析软件VOSviewer的应用研究[J].科技情报开发与经济,2015(12):95-98.
[3]Kitchen P J,Kerr G, Schultz D E, et al.The elaboration likelihood model:review, critique and research agenda[J]. European Journal of Marketing,2014,48(11/12):2033-2050.
[4]Petty R E,Cacioppo J T,Goldman R. Personal involvement as a determinant of argument-based persuasion[J].Journal of Personality and Social Psychology,1981,41(5):847-855.
[5]Petty R E,Cacioppo J T,Schumann D. Central and peripheral routes to advertising effectiveness:the moderating role of involvement[J]. Journal of Consumer Research,1983,10(2):135-146.
[6]赵超.网络用户信息行为状态影响分析[J].图书情报工作,2008,52(3):117-121.
[7]Krugman Herbert E.The impact of television advertising:Learning without involvement[J].Public Opinion Quarterly,1965,29(3):349-356.
[8]陈悦,宋刚,郑刚,等.中国创新管理研究的知识结构分析[J].科研管理,2011,32(2):10-19.
[9]Petty R E,Cacioppo J T. Communication and persuasion:central and peripheral routes of attitude change[M].New York:Springer,1986.
[10]Eck N, Waltman L. Software survey:VOSviewer a computer program for bibliometric mapping[J].Scientometrics,2010(84):523-538.
[11]Goha D, Chib J. Central or peripheral? Information elaboration cues on childhood vaccination in an online parenting forum[J].Computers in Human Behavior, 2017, 69:181-188.
[12]郭毅然. ELM模型与道德教育对象态度改变的说服路径[J].探索,2010(4):128-132.
[13]邹国振.大众接受马克思主义大众化传播的机理探析——基于精细加工可能性模型的视角[J].广西社会科学,2012(2):7-11.
[14]刘瑛,何爱珊. QQ群健康信息传播的劝服过程研究[J].新闻大学,2011(3):84-89.
[15]Bhattacherjee A,Sanford C C. Influence processes for information technology acceptance:an elaboration likelihood model[J]. MIS Quarterly,2006,30(4):805-825.
[16]Jones L W, Sinclair R C, Courneya K S. The effects of source credibility and message framing on exercise intentions,behaviors, and attitudes:An integration of the elaboration likelihood model and prospect theory[J]. Journal of Applied Social Psychology,2003,33(1):179-196.
[17]Baek H,Ahn J H,Choi Y. Helpfulness of online consumer review:Readers’objectives and review cues[J].International Journal of Electronic Commerce,2012,17(2):99-126.
[18]查先进,张晋朝,严亚兰.微博环境下用户学术信息搜寻行为影响因素研究——信息质量和信源可信度双路径视角[J].中国图书馆学报,2015,41(3):71-86.
[19]Braverman J. Testimonials versus informational persuasive messages:The moderating effect of delivery mode and personal involvement[J]. Communication Research,2008, 35(5):666-694.
[20]Harrington N G,Lane D R,Donohew L,et al. An extension of the activation model of information exposure:The addition of a cognitive variable to a model of attention[J]. Media Psychology,2006, 8(2):139-164.
[21]Wilson B J. Designing media messages about health and nutrition:what strategies are most effective?[J]. Journal of Nutrition Education and Behavior, 2007,39(2):S13-S19.
[22]Mosler H J, Martens T. Designing environmental campaigns by using agent-based simulations:Strategies for changing environmental attitudes[J]. Journal of environmentalmanagement,2008, 88(4):805-816.
[23]Li C Y. Persuasive messages on information system acceptance:A theoretical extension of elaboration likelihood model and social influence theory[J]. Computers in Human Behavior,2013, 29(1):264-275.
[24]Te,eni-Harari T,Lampert S I,Lehman-Wilzig S. Information processing of advertising among young people:the elaboration likelihood model as applied to youth[J]. Journal of Advertising Research, 2007,47(3):326-340.
[25]Flynn B S,Worden J K,Bunn J Y,et al. Evaluation of smoking prevention television messages based on the elaboration likelihood model[J]. Health Education Research, 2011, 26(6):976-987.
[26]周象贤,金志成.情感广告的传播效果及作用机制[J].心理科学进展,2006(1):126-132.
[27]冷雄辉.消费者涉入前因、涉入程度与购买意愿间关系的实证研究[J].经济经纬,2012(2):125-129.
[28]李诗颖,马克·布雷兹,卡罗林·奥兹.儿童对网络广告的识别能力研究[J].华中师范大学学报(人文社会科学版),2013(5):169-176.
[29]Shamdasani P N,Stannland A J S,Tan J. Location,location:Insights for advertising placement on the web[J].Journal of Advertising Research,2001,41(4):7-21.
[30]Walker H J,Feild H S,Giles W F,et al. The interactive effects of job advertisement characteristics and applicant experience on reactions to recruitment messages[J]. Journal of Occupational and Organizational Psychology, 2008, 81(4):619-638.
[31]吴秋琴,许元科,梁佳聚,等.互联网背景下在线评论质量与网站形象的影响研究[J].科学管理研究,2012,30(1):81-83,88.
[32]黄卫来,潘晓波.在线商品评价信息有用性模型研究——纳入应用背景因素的信息采纳扩展模型[J].图书情报工作,2014(S1):141-151.
[33]包敦安,董大海.基于ELM的网络评论信息可信性影响因素研究[J].现代管理科学,2009(11):107-109.
[34]雷晶,李霞.在线点评对消费者行为意向影响的实证检验[J].统计与决策,2015(18):117-121.
[35]Cheng V T P, Loi M K. Handling negative online customer reviews:theeffectsofelaborationlikelihoodmodel and distributive justice[J]. Journal of Travel&Tourism Marketing,2014,31(1):1-15.
[36]梅蕾,张景.网络口碑对消费者购买决策行为的影响研究[J].商业经济研究,2016(1):39-41.
[37]Park C,Lee T M. Information direction,website reputation and eWOM effect:A morderating role of product type[J].Journal of Business research,2009,62(1):61-67.
[38]Shih H,Lai K,Cheng T C E. Informational and relational influences on electronic word of mouth:An empirical study of an online consumer discussion forum[J]. International Journal of Electronic Commerce,2013,17(4):137-166.
[39]丁黎黎,姜亚楠,王垒.边缘路线信息丰裕度对消费者在线购买决策的影响[J].财经论丛,2014(9):68-74.
[40]陶晓波,宋卓昭,张欣瑞,等.网络负面口碑对消费者态度影响的实证研究——兼论企业的应对策略[J].管理评论,2013(3):101-110.
[41]Lee J, Park D H, Han I. The effect of negative online consumer reviews on product attitude:An information processing view[J].Electronic Commerce Research and Applications,2008,7(3):341-352.
[42]范晓屏,韩洪叶,孙佳琦.网站生动性和互动性对消费者产品态度的影响——认知需求的调节效应研究[J].管理工程学报,2013(3):196-204.
[43]Tang L R,Jang S S,Morrison A. Dual-route communication of destination websites[J]. Tourism Management,2012,33(1):38-49.
[44]Ho S Y,Bodoff D. The effects of Web personalization on user attitude and behavior:An integration of the elaboration likelihood model and consumer search theory[J]. MIS Quarterly,2014,38(2):497-520.
[45]Chen S H,Lee K P. The role of personality traits and perceived values in persuasion:An elaboration likelihood model perspective on online shopping[J]. Social Behavior and Personality:an international journal,2008,36(10):1379-1399.
[46]Lowry P B,Moody G,Vance A,et al. Using an elaboration likelihood approach to better understand the persuasiveness of website privacy assurance cues for online consumers[J].Journal of the American Society for Information Science and Technology,2012,63(4):755-776.
[2]高凯.文献计量分析软件VOSviewer的应用研究[J].科技情报开发与经济,2015(12):95-98.
[3]Kitchen P J,Kerr G, Schultz D E, et al.The elaboration likelihood model:review, critique and research agenda[J]. European Journal of Marketing,2014,48(11/12):2033-2050.
[4]Petty R E,Cacioppo J T,Goldman R. Personal involvement as a determinant of argument-based persuasion[J].Journal of Personality and Social Psychology,1981,41(5):847-855.
[5]Petty R E,Cacioppo J T,Schumann D. Central and peripheral routes to advertising effectiveness:the moderating role of involvement[J]. Journal of Consumer Research,1983,10(2):135-146.
[6]赵超.网络用户信息行为状态影响分析[J].图书情报工作,2008,52(3):117-121.
[7]Krugman Herbert E.The impact of television advertising:Learning without involvement[J].Public Opinion Quarterly,1965,29(3):349-356.
[8]陈悦,宋刚,郑刚,等.中国创新管理研究的知识结构分析[J].科研管理,2011,32(2):10-19.
[9]Petty R E,Cacioppo J T. Communication and persuasion:central and peripheral routes of attitude change[M].New York:Springer,1986.
[10]Eck N, Waltman L. Software survey:VOSviewer a computer program for bibliometric mapping[J].Scientometrics,2010(84):523-538.
[11]Goha D, Chib J. Central or peripheral? Information elaboration cues on childhood vaccination in an online parenting forum[J].Computers in Human Behavior, 2017, 69:181-188.
[12]郭毅然. ELM模型与道德教育对象态度改变的说服路径[J].探索,2010(4):128-132.
[13]邹国振.大众接受马克思主义大众化传播的机理探析——基于精细加工可能性模型的视角[J].广西社会科学,2012(2):7-11.
[14]刘瑛,何爱珊. QQ群健康信息传播的劝服过程研究[J].新闻大学,2011(3):84-89.
[15]Bhattacherjee A,Sanford C C. Influence processes for information technology acceptance:an elaboration likelihood model[J]. MIS Quarterly,2006,30(4):805-825.
[16]Jones L W, Sinclair R C, Courneya K S. The effects of source credibility and message framing on exercise intentions,behaviors, and attitudes:An integration of the elaboration likelihood model and prospect theory[J]. Journal of Applied Social Psychology,2003,33(1):179-196.
[17]Baek H,Ahn J H,Choi Y. Helpfulness of online consumer review:Readers’objectives and review cues[J].International Journal of Electronic Commerce,2012,17(2):99-126.
[18]查先进,张晋朝,严亚兰.微博环境下用户学术信息搜寻行为影响因素研究——信息质量和信源可信度双路径视角[J].中国图书馆学报,2015,41(3):71-86.
[19]Braverman J. Testimonials versus informational persuasive messages:The moderating effect of delivery mode and personal involvement[J]. Communication Research,2008, 35(5):666-694.
[20]Harrington N G,Lane D R,Donohew L,et al. An extension of the activation model of information exposure:The addition of a cognitive variable to a model of attention[J]. Media Psychology,2006, 8(2):139-164.
[21]Wilson B J. Designing media messages about health and nutrition:what strategies are most effective?[J]. Journal of Nutrition Education and Behavior, 2007,39(2):S13-S19.
[22]Mosler H J, Martens T. Designing environmental campaigns by using agent-based simulations:Strategies for changing environmental attitudes[J]. Journal of environmentalmanagement,2008, 88(4):805-816.
[23]Li C Y. Persuasive messages on information system acceptance:A theoretical extension of elaboration likelihood model and social influence theory[J]. Computers in Human Behavior,2013, 29(1):264-275.
[24]Te,eni-Harari T,Lampert S I,Lehman-Wilzig S. Information processing of advertising among young people:the elaboration likelihood model as applied to youth[J]. Journal of Advertising Research, 2007,47(3):326-340.
[25]Flynn B S,Worden J K,Bunn J Y,et al. Evaluation of smoking prevention television messages based on the elaboration likelihood model[J]. Health Education Research, 2011, 26(6):976-987.
[26]周象贤,金志成.情感广告的传播效果及作用机制[J].心理科学进展,2006(1):126-132.
[27]冷雄辉.消费者涉入前因、涉入程度与购买意愿间关系的实证研究[J].经济经纬,2012(2):125-129.
[28]李诗颖,马克·布雷兹,卡罗林·奥兹.儿童对网络广告的识别能力研究[J].华中师范大学学报(人文社会科学版),2013(5):169-176.
[29]Shamdasani P N,Stannland A J S,Tan J. Location,location:Insights for advertising placement on the web[J].Journal of Advertising Research,2001,41(4):7-21.
[30]Walker H J,Feild H S,Giles W F,et al. The interactive effects of job advertisement characteristics and applicant experience on reactions to recruitment messages[J]. Journal of Occupational and Organizational Psychology, 2008, 81(4):619-638.
[31]吴秋琴,许元科,梁佳聚,等.互联网背景下在线评论质量与网站形象的影响研究[J].科学管理研究,2012,30(1):81-83,88.
[32]黄卫来,潘晓波.在线商品评价信息有用性模型研究——纳入应用背景因素的信息采纳扩展模型[J].图书情报工作,2014(S1):141-151.
[33]包敦安,董大海.基于ELM的网络评论信息可信性影响因素研究[J].现代管理科学,2009(11):107-109.
[34]雷晶,李霞.在线点评对消费者行为意向影响的实证检验[J].统计与决策,2015(18):117-121.
[35]Cheng V T P, Loi M K. Handling negative online customer reviews:theeffectsofelaborationlikelihoodmodel and distributive justice[J]. Journal of Travel&Tourism Marketing,2014,31(1):1-15.
[36]梅蕾,张景.网络口碑对消费者购买决策行为的影响研究[J].商业经济研究,2016(1):39-41.
[37]Park C,Lee T M. Information direction,website reputation and eWOM effect:A morderating role of product type[J].Journal of Business research,2009,62(1):61-67.
[38]Shih H,Lai K,Cheng T C E. Informational and relational influences on electronic word of mouth:An empirical study of an online consumer discussion forum[J]. International Journal of Electronic Commerce,2013,17(4):137-166.
[39]丁黎黎,姜亚楠,王垒.边缘路线信息丰裕度对消费者在线购买决策的影响[J].财经论丛,2014(9):68-74.
[40]陶晓波,宋卓昭,张欣瑞,等.网络负面口碑对消费者态度影响的实证研究——兼论企业的应对策略[J].管理评论,2013(3):101-110.
[41]Lee J, Park D H, Han I. The effect of negative online consumer reviews on product attitude:An information processing view[J].Electronic Commerce Research and Applications,2008,7(3):341-352.
[42]范晓屏,韩洪叶,孙佳琦.网站生动性和互动性对消费者产品态度的影响——认知需求的调节效应研究[J].管理工程学报,2013(3):196-204.
[43]Tang L R,Jang S S,Morrison A. Dual-route communication of destination websites[J]. Tourism Management,2012,33(1):38-49.
[44]Ho S Y,Bodoff D. The effects of Web personalization on user attitude and behavior:An integration of the elaboration likelihood model and consumer search theory[J]. MIS Quarterly,2014,38(2):497-520.
[45]Chen S H,Lee K P. The role of personality traits and perceived values in persuasion:An elaboration likelihood model perspective on online shopping[J]. Social Behavior and Personality:an international journal,2008,36(10):1379-1399.
[46]Lowry P B,Moody G,Vance A,et al. Using an elaboration likelihood approach to better understand the persuasiveness of website privacy assurance cues for online consumers[J].Journal of the American Society for Information Science and Technology,2012,63(4):755-776.