公园城市与成都城市品牌价值
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摘要
本文从城市品牌结构的角度,提出一个打造以宜居为核心的成都公园城市品牌新结构的命题。首先,对成都以公园城市为特色的城市品牌资源进行系统梳理,从而得出若干初步的结论;其次,对成都城市品牌价值进行对比和评估,并设计公园城市品牌价值监测指数(PCBI),作为成都公园城市品牌建设的纵向考察指标;最后,就成都如何打造和提升公园城市品牌价值的策略与路径,提出若干初步建议。本文运用定性和定量、理论和案例相结合的研究方法,就公园城市对城市品牌价值的意义、资源要求、策略与路径等,进行较为系统和深入的研究和讨论,以供成都市在城市品牌价值塑造和管理工作中作为参考。
From the perspective of city brand structure, this paper proposes a proposition of building a brand new Chengdu as one Park City with livable brand as the core. The first is to systematically sort out the city brand resources featuring park cities in Chengdu, and accordingly to draw some preliminary conclusions. Second, it compares and evaluates the brand value of Chengdu, and designs the Park City Brand Value Monitoring Index(PCBI) as a longitudinal indicator for Chengdu Park City brand building. Finally, some preliminary suggestions on how to build and enhance the brand value of park city are put forward. Using a combination of qualitative and quantitative methods, as well as the theoretical research and case studies, this paper conducts a systematic and in-depth research and discussion on the significance, resource requirements and the strategic paths of city brand value, so as to enhance city brand value through park city construction. This study can be used as a reference for Chengdu in the shaping and management of city brand value.
From the perspective of city brand structure, this paper proposes a proposition of building a brand new Chengdu as one Park City with livable brand as the core. The first is to systematically sort out the city brand resources featuring park cities in Chengdu, and accordingly to draw some preliminary conclusions. Second, it compares and evaluates the brand value of Chengdu, and designs the Park City Brand Value Monitoring Index(PCBI) as a longitudinal indicator for Chengdu Park City brand building. Finally, some preliminary suggestions on how to build and enhance the brand value of park city are put forward. Using a combination of qualitative and quantitative methods, as well as the theoretical research and case studies, this paper conducts a systematic and in-depth research and discussion on the significance, resource requirements and the strategic paths of city brand value, so as to enhance city brand value through park city construction. This study can be used as a reference for Chengdu in the shaping and management of city brand value.
引文