市场营销专业应用型本科人才培养的“双证融通”探索

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英文篇名：Exploration of “Dual-certificate Integration” in the Cultivation of Applied Undergraduate Talents in Marketing Specialty 作者：徐小龙 英文作者：XU Xiao-long;Shanghai Lixin University of Accounting and Finance; 关键词：双证融通 ; 市场营销 ; 金融营销 ; 职业资格 英文关键词：dual-certificate integration;;marketing;;financial marketing;;professional qualification 中文刊名：TJGZ 英文刊名：Higher Vocational Education(Journal of Tianjin Vocational Institute) 机构：上海立信会计金融学院; 出版日期：2019-04-20 出版单位：高等职业教育(天津职业大学学报) 年：2019 期：v.28;No.140 基金：上海市教育科学研究一般项目“上海应用型本科人才培养中的工匠精神培育”(C17049;主持人:邹仲海)的研究成果 语种：中文; 页：TJGZ201902013 页数：4 CN：02 ISSN：12-1283/G4 分类号：57-60

摘要

我国高校对本科层次的"双证融通"正处于探索过程,研究市场营销专业本科层次的"双证融通"有助于指导改进市场营销专业应用型本科人才培养质量,对改进其它专业应用型本科人才培养提供借鉴。为了实现"一教双证",要从应用型本科人才培养定位、培养目标以及职业资格证书的权威性和本科人才培养的匹配性等方面确定"双证融通"方案。然后,要重构课程体系,考虑增设职业资格考证课程模块。在教学内容上实现课证融合,在教学方法和考核方式上实现融通。
        Undergraduate-level "dual-certificate integration" is under exploration in colleges and universities in China. Research on the "dual-certificate integration" of marketing specialty at the undergraduate level conduces to improve the training quality of applied undergraduate talents in marketing specialty. It can provide important enlightenment to other majors. When designing a"dualcertificate integration"program to realize "one teaching and two certificates", training orientation, training objectives, authoritativeness of vocational qualification certificates and its compatibility to applied undergraduate talents' training should be considered. The curriculum system should be reconstructed with the module of vocational qualification course added to. Courses and certificates should be integrated in teaching contents, and their teaching methods and assessment methods should be compatible.

引文

[1]王永富.基于双证融通的广西高职物流专业人才培养研究[J].物流工程与管理,2013(4):163-165.
    [2]庄青.高职会计专业“双证融通”课程体系构建研究[J].职教论坛,2015(1):15-17.
    [3]刘章胜.高职教育“双证融通”课程体系构建研究——以财务管理专业为例[J].高等职业教育(天津职业大学学报),2015(3):33-36.